Sydney Boyd’s Post

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Senior Product Manager, Founder, MBA, CLMP

"Decision-making is informed by our emotional state, and this rings true in everything we do: from choosing to purchase concert tickets to buying a new pair of shoes." By understanding member emotions, brands can cultivate true fans and learn what satisfies them, what makes them recommend you, and how they feel about your brand. Check out my thought leadership piece on understanding the full picture of loyalty down below. 😌

Greg Verna

Product Management l Loyalty I Analytics l Marketing l Operations l Cross-functional Alignment l Strategic Partnerships l Vendor Management

8mo

Great insight, Syd!!

Suzanne Boyd

National Business Development Mgr. Office Supplies, Print, Promotion & Apparel, Janitorial & MRO supplies

8mo

Love this. So true.. brilliant! Thanks for sharing!

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