Synamedia’s Post

Do you know the 6 common misconceptions about #CTV advertising? 🤔 Connected TV has emerged as a crucial player in the TV landscape, offering advertisers a powerful channel to target & engage audiences meaningfully. However, with its growing popularity as an advertising medium, it's crucial to address & dispel several misconceptions surrounding it. Discover more: https://hubs.li/Q01T3wmh0 #ContextualAdvertising #CTVAdvertising #AdTech #Advertisers

Are you ready to master the future of advertising in the era of Connected TV? Our new blog delves into the seismic shift in viewing habits and how it's creating a goldmine of opportunities for marketers. Find out how to engage modern audiences with smarter, data-driven advertising strategies. 🎯 Read the post here: https://lnkd.in/eUdTYsTE #advertisingtips #connectedTV #viewerengagement #personalizedcontent #contentrevolution #datadriven #innovativeads #modernmarketing #digitalera #streamingmedia

HOW DO AD-SUPPORTED PLATFORMS COMPARE? While our widely-acclaimed annual, Total TV Dimensions, focuses on television, it also includes a major chapter that compares how TV performs in generating audiences and ad impact with other media. Crucial aspects are covered, including time spent, reach, the concentration of frequency among heavy user quintiles, CPMs, attentiveness, how to estimate reach across platforms, and where exposure occurs. We also examine all of the studies that have been conducted through the years to evaluate the impact of ads in each medium, including a number of most interesting and quite recent investigations. If you are a media planner or an advertiser media maven or brand manager, Cross-Platform Comparisons is a chapter you can't afford to miss. We are offering subscribers an pre-publication discount as well as a chance to explore the complete editorial outline for all five chapters of this essential report. Take a look, and while you are at it, browse the full collection of other reports and Alerts we offer, all available through a subscription to MDI Direct. Can you afford not to have access to this wealth of fast paced and original reporting?

HOW DO AD-SUPPORTED PLATFORMS COMPARE? While our widely-acclaimed annual, Total TV Dimensions, focuses on television, it also includes a major chapter that compares how TV performs in generating audiences and ad impact with other media. Crucial aspects are covered, including time spent, reach, the concentration of frequency among heavy user quintiles, CPMs, attentiveness, how to estimate reach across platforms, and where exposure occurs. We also examine all of the studies that have been conducted through the years to evaluate the impact of ads in each medium, including a number of most interesting and quite recent investigations. If you are a media planner or an advertiser media maven or brand manager, Cross-Platform Comparisons is a chapter you can't afford to miss. We are offering subscribers an pre-publication discount as well as a chance to explore the complete editorial outline for all five chapters of this essential report. Take a look, and while you are at it, browse the full collection of other reports and Alerts we offer, all available through a subscription to MDI Direct. Can you afford not to have access to this wealth of fast paced and original reporting?

ICYMI: From Visual Capitalist, a graphic illustrating "the top advertisers on traditional TV outlets, based on data from Nielsen" for 2023. Plus a few details like this: "Despite declining viewership, traditional TV has been found to be an optimal platform for storytelling ads. Additionally, advertisers can target viewer segments on traditional TV—similar to digital marketing channels." Exactly. Centriply can use the same digital campaign audience for your Advanced TV campaigns, and then measure results. Easy! Ranked: Top TV Advertising Spenders in 2023 https://hubs.ly/Q02hjBqy0

WARC Media's report highlights key insights including the importance of adapting to AI-driven advertising solutions and the changing dynamics of traditional media like linear TV. With linear TV consumption gradually declining, especially among younger audiences, the focus is shifting towards more targeted and technologically advanced advertising methods. Understanding these trends is crucial for companies in the connected TV space to stay competitive and effectively reach their audience in an increasingly AI-influenced advertising landscape. Read more here: https://lnkd.in/eVvnGk6K

From the commercials on your TV to the waves of the radio, traditional media offers powerful tools for reaching audiences. Discover common mistakes to avoid when navigating print, broadcast, and outdoor advertising! 1. Not having clear expectations of what you want out of the effort. 2. Spreading the effort too thin. Trying too many mediums at once and therefore not getting enough reach/frequency to determine impact. 3. They buy what THEY consume (Channels, networks, mediums) as opposed to what THE TARGET audience consumes. Get to know TAT2 Marketing: bit.ly/3Sbauhr #marketing #CMO #CHEERS #traditionalmedia #BeDistINKtive

ICYMI: From Visual Capitalist, a graphic illustrating "the top advertisers on traditional TV outlets, based on data from Nielsen" for 2023. Plus a few details like this: "Despite declining viewership, traditional TV has been found to be an optimal platform for storytelling ads. Additionally, advertisers can target viewer segments on traditional TV—similar to digital marketing channels." Exactly. Centriply can use the same digital campaign audience for your Advanced TV campaigns, and then measure results. Easy! Ranked: Top TV Advertising Spenders in 2023 https://hubs.ly/Q02hjMyn0

ICYMI: From Visual Capitalist, a graphic illustrating "the top advertisers on traditional TV outlets, based on data from Nielsen" for 2023. Plus a few details like this: "Despite declining viewership, traditional TV has been found to be an optimal platform for storytelling ads. Additionally, advertisers can target viewer segments on traditional TV—similar to digital marketing channels." Exactly. Centriply can use the same digital campaign audience for your Advanced TV campaigns, and then measure results. Easy! Ranked: Top TV Advertising Spenders in 2023 https://hubs.ly/Q02hjCXN0

Unveiling The Future: Insights From The Advertising And Audiences Management For Digital Broadcast Media Conference Read Full Article: https://lnkd.in/dBQtba9T #adsandaudiencessummit #africanmedia #broadcastmediaafrica #broadcastingandmedia #advertising #industrynews