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What Do Shoppers REALLY Think About Your Product Content? We surveyed 6,000+ consumers in the US and Europe about their shopping experiences. The results are eye-opening! Get the full insights in our latest ebook: "The State of Product Content 2024." Download now to enhance your content strategy! ➡️ https://ow.ly/1L7T50S6pXC

Go for the Gold! Video has become the gold standard in our attention-driven economy. Firework’s guide “Think Video First”: A New Imperative for Brands, reveals the undeniable impact of video content on consumer engagement and purchase behavior. In this ebook, we cover the following: 62% of shoppers prefer videos to learn about new products, Video placement can boost product purchases by 51%, 60% of consumers are more likely to purchase after viewing a brand video, 80% of consumers desire more product videos online. Download your copy:

TikTok, IG, and YouTube have stolen consumer engagement away from everywhere else. But after their platforms, what now? Something flat, something uninspiring? Or maybe something authentic and educational... at this point, we all have to match the experience of those three giants... #video #customerexperience

Download our eBook to learn how #publishers, #retailers, #CPG brands, and other companies transform their relationships with customers and accelerate business growth with our #CustomerDataPlatform. https://bit.ly/3rRRXs4

With the disappearing marketing funnel, diminishing attention span and third-party cookie deprecation, brands must truly understand their customers to craft unforgettable experiences that connect. Find out how person-based IDs empower brands to uncover their audience's unique desires and connect the dots across various platforms, formats, and moments, so they can: - Create messaging that speaks to real people - Show up when and where it matters - Use loyalty and digital engagement experiences to strengthen relationships - Continuously improve with analytics - Focus on human-centered design Download the ebook now: https://lnkd.in/gVPqHuTa #3rdPartyCookies, #CustomerExperience

📚 Building Brands in the TikTok Era - The Power of Social Commerce Have you seen the latest eBook from RetailEconomics? "Building Brands in the TikTok Era" explores the transformative power of social commerce in retail economics. Page 16-17 is dedicated to "The Power of User Generated Content", highlighting its impact on brand building and customer engagement. #SocialCommerce #RetailEconomics #BrandBuilding #UserGeneratedContent #eBook#Bazaarvoice https://lnkd.in/eW9D-M5x

Craft unique and personalised experiences that captivate your audience. Harness the power of #identity and #data to understand your customers' evolving preferences and behaviours, so you can pivot in real time to meet their expectations. Download the Merkle eBook to find out how: https://lnkd.in/guJQVgXc

Unlock the power of identity-driven marketing with our ebook, "Identity-Powered Experiences: Make Your Customers Feel Seen." Learn to craft personalized strategies for lasting consumer engagement. #MarketingStrategy #Personalization #Merkle

Byron Sharp advises, in his seminal book “How Brands Grow”, that reach is fundamental to driving growth. How do different media stack up when it comes to reach? Download the Reach Report to find out: https://buff.ly/2mEaDKw

In 2024, location-based businesses must prioritize pivotal areas to succeed in the evolving landscape of personalized experiences. This eBook offers insights into key metrics for measuring performance and success in this dynamic environment. https://lnkd.in/dDJ6gZvZ