System Pavers’ Post

Heading back to the office after your summer break? Take a moment to give your your lone Comms stars a pat on the back. Summer can be a quieter time for some organisations —with people on holiday and projects slowing down— but it's often the opposite for your Comms teams. Summer is when they might be tasked with diving into the big projects: overhauling websites, conducting major content audits, updating consent processes, refreshing brand assets and gearing up for busy winter campaigns. Simply put, there’s rarely a ‘quiet time’ in Comms. Every Comms team I’ve dipped into or checked in with this summer has been hard at work, just as stretched as ever. And to the CEOs reading this—are you supporting your Comms teams to think strategically and plan ahead? Timing is everything, so let's not pile a new website launch on top of a major Comms campaign just as a new service is about to roll out too… 🤯 Well done, Comms folk - I see you! Now I’m off on my own jolly (first time on a plane in 5 years = G&T at an inappropriate time in the morning). See you in a week.. ---------------- 📸: Pink graphic with white text that reads: 'Thank you, Comms folk!'

🌞 Summer Success: The Power of Consistent Marketing 🌞 Even though many people in Europe are on vacation, I'm excited to see that our marketing efforts are paying off. We're still getting a steady stream of potential customers, which helps me keep making sales and growing the business while most of our team also enjoys their summer holidays. 🚀 The importance of having a solid marketing strategy cannot be overstated. Here's why: ✅ Being consistent in your marketing efforts pays off in the long run. It helps keep your brand in the minds of potential customers all year round. ✅ Effective marketing generates leads consistently. This means a steady flow of opportunities for your sales team. ✅ A good marketing plan ensures that your business can keep growing even when key team members are out of the office. ✅ Companies that invest in marketing are better positioned to take advantage of market opportunities and handle changes in demand throughout the year. At Statzon, our focus on marketing has brought us immediate success and set us up for long-term growth. As we relax and enjoy the summer, our marketing strategies are paying off.

🏙️ Embrace the digital jungle of New York's marketing landscape! Just like the city's iconic skyline, your success in the bustling world of digital marketing depends on strategic connections. Network wisely; your connections are your allies in this concrete jungle of opportunities. Forge partnerships, build bridges, and navigate the avenues of collaboration to amplify your brand's presence. In a city that never sleeps, make every connection count. #NYCDigitalMarketing #ConcreteJungleConnections #NetworkWisely #DigitalMarketingAllies #StrategicCollaboration #BrandPresenceBoost #CityThatNeverSleepsSuccess #MarketingMastery

Summer’s Here! Hoping the only sparks we see in NYC are creative ones. Here’s to: 🌞 Igniting Your Creativity 🌆Tapping New Possibilities! 🌿Unleashing Fresh Marketing Magic 🌟 Transforming Sunshine into Creative Brilliance 🌺 Crafting Unforgettable Campaigns in NYC's Heat 🌞 I see summer as a catalyst for creativity and innovation. It’s about infusing our work with the vibrancy and spontaneity that this season brings. Summer’s state of mind," propels us in the advertising world, to elevate our strategies. Embrace the longer days to fuel our creative processes, Drawing inspiration from the city's vibrant pulse and the natural beauty around us. Heres to creating marketing magic that resonates with the joy and freedom of summer. Here's to a summer filled with innovation, passion, and a touch of that vacation spirit. Let's lead with enthusiasm and make this season our most creative yet. How will you infuse your work with the essence of summer? Share your thoughts and let's inspire each other! #SummerInNYC #CreativeMarketing #Innovation #Leadership #MarketingStrategy #SummerVibes #Inspiration #StoriedWork

🌟 Summer Swag is a MUST! 🌟 At Summit Group, we believe that a little swag goes a long way in making a big impact. Here’s how our branded merchandise is boosting our company: 💪Employee Morale and Engagement: Our team loves the sense of belonging and unity that comes with our awesome swag. From hoodies to water bottles, these items remind us that we’re all in this together. 🏷️Brand Promotion: Every time someone sports our logo, it increases our visibility and strengthens our brand presence. It’s like having a walking billboard! 🌟Recruitment and Retention: Cool swag is a hit with potential recruits and helps us retain our top talent by making them feel appreciated and valued. 🤝Client and Partner Relationships: Gifting our partners and clients with branded goodies strengthens our relationships and keeps us top-of-mind. 📖Marketing and Brand Consistency: Swag reinforces our brand’s image and helps us tell our story in a fun and engaging way. Swag isn’t just about the stuff; it’s about the connections, the memories, and the brand love it fosters. Check out the Summer & Outdoor Trend Report for some great ideas! #Talent #CompanyCulture #TeamSwag #LifeAtSummit #JoinUs

☀️ Your Top Summer Marketing Tips!☀️ Summer is the perfect season to enhance your brand’s visibility. Ready to make the most of the sunny vibes? Here are our top 5 tips to supercharge your summer marketing strategy: ☀ Embrace seasonal themes: Create campaigns that reflect warm weather, outdoor activities, and the joy of the season that will resonate with your followers. Share this engaging content with your followers to build a stronger connection. ☀ Maximise outdoor events: Stand out by hosting or participating in summer events! Whether it’s a local charity walk, a back-to-school bash, or a community fair, outdoor events offer a unique platform to showcase your brand. ☀ Refresh your visuals: Brighten up your company’s image with vibrant, summery visuals. Capture moments with colleagues, clients, and peers enjoying the season, and remind your audience why they follow you. ☀ Engage with your audience: Foster interaction with summer-themed contests, polls, giveaways, and competitions. Keep your followers excited and engaged with your brand all summer long. ☀ Plan ahead: Use the summer energy to jumpstart your autumn/winter campaigns. The year is flying by, and it’s never too early to prepare for 2025. Stay ahead of the game and keep the momentum going. Ready to build your summer marketing? Contact us now and transform your seasonal strategy! #SummerMarketingTips #CreativeStrategy #SeasonalMarketing #Marketingstrategy #MarketingTips #SummerCampaign #Strategy

Ohhh so many options

Ready to elevate your business? 📈 Our summer promotions will help you do just that, but better hurry! These offers are almost gone, so take advantage of them while they last! #ExclusivePromotions #digitalmarketing

Well, folks, my 20-year “vacation” is officially over! 😅 After a whirlwind tour that took me from the gritty streets of Pittsburgh to the sunny shores of Hawaii for 15 years, then to the hippy city of Portland, the Sasquatch and cow-infested forests of Tillamook, and finally to the glorified truck stop that is Albany, Oregon—I’m heading back to where it all began: the ‘Burgh! Turns out, you can leave Pittsburgh at 20, but when you turn 40, it pulls you right back—like that first Primanti’s sandwich you just can’t resist.I’ve had a blast working as the Communications Specialist at DevNW, but now it’s time for a new chapter. I’m excited to lend my marketing mojo to Seth over at Artform Tattoo in the evenings (because why not mix marketing with a little ink?), but I’m also on the lookout for a 9-5 that keeps my mornings busy.So, Pittsburgh peeps, if you’ve got any leads on exec-level marketing gigs, hit me up. I’m back in the game, sharper than ever, and ready to trade my flip-flops for some steel-toed boots. Let’s create some marketing magic and maybe grab a pierogi or two along the way. 💼✌️#PittsburghJobs #SteelCity #20YearVacation #ExecMarketing #Steelers #Top30Pittsburgh #MarketingExpert #PittsburghBusinesses #MarketingDirector#PittsburghOpportunities #PittJobs  #Marketing#PrimantiForever  #upmc #googlejobs

| WEEKLY REFLECTIONS | We're not sure where this week went exactly and are a bit discombobulated by time just whizzing by... Meetings are the one constant for us and while there have been a few of those, we’ve mostly been heads down, chunking through our internal workflow. You know, the unsexy, essential, focused and detail-oriented stuff. The kind of work that feels like it is going at a snail’s pace while you are in it, but in retrospect gives you deep satisfaction and a sense of achievement. Our retail & education platform Oyster & Moon has progressed A LOT. It’s a custom development, so for those of you that have built something like this you'll know it’s a constantly evolving thing. We feel like we may have broken the back of this because now everything seems to be moving faster and better and we've taken some deep learnings, which should make everything else run a little more seamlessly. We’ll  share more on this soon, as we introduce the backend of the platform and our dev partners (Ben Carson from Doodl). Our marketing partners Objective came by, and it was great to meet Anne Casey who has recently taken over the business. As we reflect on our marketing and dev partners we've come to realise how lucky we are to be surrounded by people who share our commitment to Oyster & Moon as well as our values and strive to offer above and beyond what is required on the daily. We're looking forward to working with Objective over the coming months as we continue to drive market visibility and raise the profile of Oyster & Moon.   It was lovely to have  Albert Scott and Annie Johnson from Foundation North swing by to discuss collaborative potential particularly for our own Pacific communities.  We deeply appreciate having purpose-filled conversations based on mutual respect and aroha with people who are passionate about the same things we are.  We see great alignment with Foundation North's strategy. A highlight has been having one of our collective taking up residence with us this week. Great to spend heaps of quality time with Amy Lautogo from Infamy Apparel. Now a resident of sunny Gisborne, Amy has been in Auckland making a custom gown for a client. All we’ll say is that we've been awash with neon yellow.  You’ll see this creation (made in our office no less!) across Infamy Apparel’s socials over the next couple of weeks   We love, love, love it when our collective use the space!! As our Miah Faumuina powers towards the launch of Dulve in NYC the week  wouldn’t be complete without a session finalising her pitch deck and financial modelling. Lastly a wee shout-out to the team Jaz, Hannah Teipo, Ana Taranaki and Jordy – we've lots to achieve and your commitment to our kaupapa is unparalleled. We couldn’t do what we do without all that wahine power! Oh and if anyone knows about vending machine electronic payment systems - call us! we've got a great challenge for you! #theworldisyouroyster