System1’s Post

A very much necessary talk around Google moves in terms of 1/ bidding and 2/ privacy - consent management Thanks Michail Katkoff from Deconstructor of Fun for making this happen! With John Wright from Kwalee and Ross Brockman, Head of apps partnership, supply side from Google. It's all about Sustainability, Efficiency, by respecting end user privacy. User privacy is important and needs to be respected, there is no other way around this. It's also about user centered experiences, from an ads and IAP perspective, bottom line: monetization is getting smarter. #monetization #useracquisition 52 Entertainment Sourcepoint Ben Barokas Brian Kane Nial Ferguson Melanie Deneau Achraff-Nour Meski Julie Rubash Erik Junge https://lnkd.in/eCDyjgJp

In his fourth article for the “Digital Primer” column in adobo magazine, Truelogic Client Service Director Ibarra Villaseran underscores the transformative role of mobile phones in reshaping content delivery. Read more: https://lnkd.in/etqyh62q #TruelogicPH #NextLevelDigitalMarketing #DigitalPrimer #MobileFirst

As a consumer marketer, very few things will compare to being part of a Super Bowl campaign. Even more important, however, is being able to combine business impact with true inclusivity - which is why I am so proud of having led our go-to-market for this year's Google Pixel Super Bowl spot, 'Javier in Frame'. It showcases what truly revolutionary AI can do, and signals Google's commitment to, when we say we're building for everyone, we actually *mean* everyone! https://lnkd.in/gq9QxJ8p Guided Frame is just one of the many features the Google Pixel has in store for the PwD community, and it's one of the many reasons I am so proud of the product I represent. Huge congrats to KR Liu, Emmett Kim, Louise Richards, Jaclyn Loo, Noelle Chun, Angelo Carino, Lucas Potter, Ava Donaldson, Electra K., Sacha Coates, Rachel Lalli, Alana (Johnson) Beale Ross Tucker, Priscilla Alvarez, Leanne Johnson, Zach Overton and so many others that helped bring this to life. The true magic is working with you all! ✨And to echo Jacklyn's words... For anyone looking for guidance on how to bring more inclusion into their marketing, check out our FREE resources here: https://lnkd.in/gjtSjYG3

🍪In his new article for the Forbes Technology Council, Ivan Guzenko, the independent ad tech advisor at SmartyAds, dives deep into the impact of Google's Privacy Sandbox and its potential to reshape the AdTech landscape. While some fear it might tip the scales toward tech giants, other independent players see it as a pivotal step toward a more privacy-friendly ad ecosystem. So, what are the far-reaching consequences, and how do we adapt to them?🌐💡 Read it now to uncover the full story! https://lnkd.in/ggkywNuX #adtech #adtechnology #AdTechInnovation #CookieLessFuture #privacysandbox

Curious about how Assertive Yield B.V. is revolutionizing premium #publishers monetization? In this fun and insightful interview, Nils Lind and Rob Beeler dive deep into the future of ad tech, exploring dynamic flooring, Traffic Shaping, and AI-driven optimizations. ▶️ Watch the full interview with Nils: https://lnkd.in/drCAr3rr The AY Prebid Server empowers #publishers with: ✅ AI Traffic Shaping: Maximize ad fill rates, boost CPMs, reduce SSP throttling, lower carbon emissions, and strengthen SSP relationships, driving up to a 10% revenue increase with real-time user profiling and efficient demand paths. ✅ AI Dynamic Flooring: Optimize first-price auctions across platforms with transparency and unmatched results. Safeguard your inventory from low-quality ads and inefficiencies, ensuring robust CPMs. ✅ Identity Solutions Integration: Achieve over 15% uplift on iOS CPMs and similar benefits on Chrome with our advanced cookieless solutions and Topics API. Embrace the future of cookie-free advertising. #PrebidServer #Programmatic #DigitalAdvertising #TrafficShaping #AdOps 

In-platform attribution was flawed even before the third-party cookie phase-out. Two reasons why: 👉 short lookback windows 👉 attribution bias Platforms like Meta credit conversions to clicks within 7 days and views within just 1 day. (It did have 28-day click, 28-day view and 7-day view windows, but Apple's ATT put an end to that.) This narrow window fails to capture the complete customer journey, which often takes longer. Both Meta and Google also have an interest in making their platforms look like the sole heroes of your marketing success story, encouraging you to spend more. This leads to overstated results, ultimately resulting in misguided decisions regarding budget allocation. Be mindful of these factors the next time you analyse your attribution data. #meta #google #marketingattribution

🌍 Hey everyone! On my way back from the Google App Growth Summit 🚀 Big thanks to the Google crew and a shoutout to Mariusz Gąsiewski. Events like these are like goldmines for fresh ideas and cool connections. One presentation that really got me thinking was about the puzzle of marketing in different cultures – huge kudos to the Pixel Federation team for bringing that up. It's a huge challenge to create a good game, but tailoring the buzz around it for different cultures? It is far from trivial. So, fellow game changers and marketers, how do you dive into this cultural mix when you're cooking up your marketing strategies? Keen to swap notes and learn from your experiences! #MobileGamingLife #GoogleAppSummit #GameOn #Crada

The buyer journey is complex. It crosses devices and channels and mediums. Google and Meta both play a role, and it's vital to hit both to ensure you're getting the most out of your budgets. They work together in a symbiotic system. https://lnkd.in/gXBEGVa8

Welcome back to #TechThursday with Glance! Today’s going to be a particularly fascinating one. G is for Glance and also for Generation – as in 5th Generation cell phone network technology or 5G, and that’s our topic for today. How much are telcos really leveraging 5G’s immense potential? In a dynamic telecom landscape where traditional strategies fall short, we’ve been reshaping content not just content discovery but also engagement by offering each consumer a personalized experience from consumption of news and sports updates to download-free gaming to search-free shopping with live entertainment and lots more, providing telco and OEM partners a smoother path to revenue maximization. Deep dive into this with us, in our latest blog: https://lnkd.in/gwmJrrNF So what do you think – are telcos truly capitalizing on the vast potential of 5G monetization, and how much of a game changer do you feel Smart Screens can be, going forward to the 6G wave? We’d love to hear your thoughts! #Glance #5GMonetization #TelcoInnovation #SmartScreens #DigitalTransformation #TechRevolution Arvind Jayaprakash | Aankur Khare | Akshey Walia | Rajat Wanchoo

✅ HAVE YOU EXPERIENCED THIS❓ - Discussing a product or topic and then, seeing ads related to what you discussed. 😶 Do our smart devices listen to our conversations? Share your thoughts. Below is the link to a poll I created. 🗳️ POLL: https://bit.ly/4cqRBid . . #GoogleAds #MetaAds #BingAds #NativeAds #Adstera #PaidAds