System1’s Post

What's wrong with TV measurement? Not trying to be dramatic, but just about everything. 63% of TV advertisers express some doubt in their ability to accurately measure campaign results. And half say difficulty measuring TV has led them to invest more in other channels. But TV isn't immeasurable. And it's time we started talking about it. Wednesday, 5/1 at 1pm ET, CEO Angela Voss and Director of Analytics Jordan Rossler are teaming up with Ad Age to share what they've learned from dozens of client campaigns about how to set your campaign up for measurability. And, of course, profitability. Sign up to join us at the link in the comments. #Marketing #Measurement #Webinar

Mark your calendars for the MA + AdAge webcast featuring Angela Voss and Jordan Rossler - bound to be an insight-filled session for all my performance marketing friends!

Hypothetical media planning question: if you aren't using Centriply for media support to expertly plan, activate, and handle all the moving parts of a blended CTV and targeted linear TV campaign, are you even "doing TV"? Asking for a friend. #wefindyouraudiences #TV #advancedTV #PerformanceTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #crossscreenmeasurement

As digital platforms evolve, TV advertising for small businesses remains an untapped opportunity. Learn why incorporating TV ads can be a game-changer for your brand's visibility and growth. Article link: https://lnkd.in/dc-Dkq_e #tv #TvAdvertising #smallbiz #advertising #marketing

2023 brought a whopping $1.4B in NEW national TV ad spend – the highest in 5 years. 💸 Why? Young, innovative and digital-centric brands are turning to TV when they decide to grow BIG. (Cue: Otter.ai, Evite, poppi, Ray-Ban, Moxie and HubSpot.) Dive into our custom analysis here: https://lnkd.in/eCeU23sD #TVAdvertising #DTC #BrandGrowth

Hypothetical media planning question: if you aren't using Centriply for media support to expertly plan, activate, and handle all the moving parts of a blended CTV and targeted linear TV campaign, are you even "doing TV"? Asking for a friend. #wefindyouraudiences #TV #advancedTV #PerformanceTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #crossscreenmeasurement

Hypothetical media planning question: if you aren't using Centriply for media support to expertly plan, activate, and handle all the moving parts of a blended CTV and targeted linear TV campaign, are you even "doing TV"? Asking for a friend. #wefindyouraudiences #TV #advancedTV #PerformanceTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #crossscreenmeasurement

This year’s upfronts and NewFronts promise to be interesting  thanks to the interplay between consumer preferences and TV consumption habits. Learn the three paradigm shifts shaping the 2024–2025 planning season in this sponsored article by Nielsen: https://bit.ly/3I9E5Sn #TV #upfronts #newfronts #planning #advertising

How about a comedy television show about a "stoner" AI prompt engineer and his AI humanoid robot assistant. https://lnkd.in/g4BdDr3x A bit like Mork & Mindy meets Cheech & Chong https://lnkd.in/eWMvpQnS https://lnkd.in/e63xMGpe (remember Dr Smith & the Robot 🤖?) https://lnkd.in/e6vkJhJk I can just imagine Chris Rock (or some other younger stand-up comedian) in the lead role https://lnkd.in/eF8EhYE5 https://lnkd.in/e6cw9qEB The AI "stoner" prompt engineer character could be based on the young youtube techno-geek "Jabril" https://lnkd.in/ejVNtxYz With additional writing provided by Trey Parker and Matt Stone..? The South Park Storytelling Method For Science Writers https://lnkd.in/ey-znxpx The brilliance of South Park’s latest special, Joining The Panderverse, is in Matt Stone and Trey Parker’s ability to skewer all sides of a fraught cultural debate https://lnkd.in/eT4Q_Q6C -------- The race to perfect the humanoid (robot) form factor will be one of 2024’s defining tech stories. Last year saw the category heat up, as companies like Tesla, Apptronik and Figure debuted their systems, while Agility inched closer to the finish lining, announcing a warehouse pilot with Amazon. https://lnkd.in/ejaswS4Q https://lnkd.in/gVD3f9wh Leading cannabis data provider BDSA is forecasting that the global legal cannabis market could rack up $55 billion in sales in 2027 https://lnkd.in/g2sD8m_b Cannabis stocks rise as Germany takes 'first big step' toward broader legalization in Europe https://lnkd.in/gx7RKtjW --------- As humanoid robots start to enter the workspace, there will inevitably be a cultural backlash against the deployment of the new technology... A Crowd Attacked a Self-Driving Car and Set It on Fire. It's Unlikely to Be the Last Time. https://lnkd.in/eVFi72TT Food delivery robots are being robbed in the US https://lnkd.in/eDnwyuGp Woman Attacks Robot Receptionist At China Hospital https://lnkd.in/eEfsNqhX A man gave ChatGPT a body. The streets gave it a beating https://lnkd.in/e-yHmWA8 Artificial intelligence won’t eliminate every retail job, but the future could be grim unless we start planning now. https://lnkd.in/eUTEzvbH You Will Lose Your Job to a Robot—and Sooner Than You Think https://lnkd.in/eNeABFJB .....so it would make sense to acclimatise the public, by giving the phenomena a PR boost Using television series to influence culture https://lnkd.in/eTah-NFb 🤖

Has your sales pipeline gone dry? Have you been underutilising campaign analytics? Is your team running lean and overwhelmed by all the work? 🦸M-Marketing Consultants can be your TV Advertising superhero! We have decades of experience working with brands to create impactful tv advertising campaigns that maximizes ROI. Learn more here: https://buff.ly/49t9VoJ #TV #TVAD #MediaBuying #MarketingAgency #ColumbusOhio #Ohio #SmallBusiness