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Did you know that 50% of US charity ads and 74% of UK charity ads fail to drive long-term impact? The sector faces a significant challenge. As we approach International Day of Charity tomorrow, we aim to support charity brands in maximizing both long-term and short-term donations through effective advertising. We've created a comprehensive guide to help brands leverage emotional appeal and drive positive impact. Download the full report here: UK: https://bit.ly/4e7DHSu USA: https://bit.ly/4edeXIH #Charity #CharityAdvertising #Advertising #TheCharityChallenge

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