System1’s Post

Advertising helps theatres by providing a revenue and also can use proper distribution to target the audience from the theatres, maybe this can be a thing and actually work for both the parties. Also, how about we simply have the proper aspect screen ratio for all ads in the theatres? It really will look nicer, these details will go a long way. Hope this helps, if you liked or gain any insight out of this, share this video and follow for more, cheers:) [Advertisement, Advertising, Theatres, Movies, Cinema, Marketing, Offline Marketing, Kiara Advani, Alia Bhatt, Kareena Kapoor, Janhvi Kapoor, INOX, IMAX, PVR, Cinepolis]

🎥 A new study shows that ads played in cinemas are virtually unmissable, with 100% of audiences viewing the ads and 75% demonstrating brand recall. With cinema ranking #1 in attention paid to advertising, consider the platform for your next ad campaign! Learn more about the Cinema Attention Study conducted by Lumen Research Ltd and Cineplex here: https://lnkd.in/eBTRYySR #clientlove #digitalmedia #LumenResearch #adstudy #viewability #brandrecall #cinemaadvertising

🎬 The Hottest Ticket in Town for Brands This Summer? CINEMA! 🎬 #SummerCinemaSurge Lights, camera, action! 🌟 This summer, the real blockbuster is the opportunity for brands to captivate their audiences on the big screen. Grab your popcorn and let's explore why CINEMA is a must-have for your marketing strategy: ✨ We're serving up a sizzling lineup of hit movies that have been packing theaters all season long. From high-octane adventures to heartfelt dramas, we've got something for everyone – including your brand! 📊 The Numbers Speak for Themselves: - 47% of our audience is the coveted A18-34 crowd  - 60% are part of diverse and inclusive communities - Our moviegoers have 2X the spending power 💸💸💸 🚫 No More Ad-Skipping Woes! Our unskippable ads ensure your message takes center stage, captivating millions of engaged viewers every week. 🛡️ Brand Safety? We've got you covered! CINEMA provides a trusted, brand-safe environment for your campaigns to shine. So, let's embrace the #SummerCinemaSurge and make your brand the star of the show! 🎥✨ #CinemaAdvertising #NCM #BlockbusterSummer #AudienceEngagement #MarketingMagic #BrandSafe #UnskippableAds #AttentionMetrics #PremiumVideoBuying #PremiumVideoPlanning #VideoUpfronts

#FlashbackFriday Just because most of Europe’s stuck with frigid temperatures doesn’t mean we can’t distract ourselves with memories from warmer times. Let’s take a trip back to the height of summer and revisit one of our favourite Cannes Lions International Festival of Creativity 2023 panels. Watch Guillaume Belmas, CEO of Realytics, and executives from Rai Pubblicità, RTL AdAlliance, DIRECTV, and Numberly discuss the current state of #CTV and investigate the remaining questions surrounding the format. ➡️ https://lnkd.in/gba6TpkK #adtech #TVadvertising #digitaladvertising #connectedtv

Ad in de spotlight!  Campagne: The Serpent Queen Promo Client: TV Vlaanderen Ad Type: Meta Infeed video  Phase: Touch/Tell Succes Checklist: Attentiongrabber, full proposition, Appealing, CTA, Brand, 3 second rule, SoundON, Short.

https://lnkd.in/exCbFhpv #SonyPictures buys an exhibitor. It's a great move. The (re)vertical integration enables Sony to claw back consumer data insights that were lost to disintermediation between the Studios and the Exhibitors as a result of the Paramount Consent Decrees. Not having a direct relationship with one's audience is what makes theatrical marketing cost prohibitive. With the Consent Decrees now expired here’s the result! This is a DATA play that will ultimately lower advertising costs as the studio gets smarter about its audience and begins to reengage it directly. Should this proof of concept work out well, watch as the circuits get consumed by the studios — not something conventional wisdom would have seen coming. 🎥🍿 #SonyPictures #AlamoDrafthouse #EntertainmentIndustry #VerticalIntegration

I can’t help but draw a parallel between the change in structure of advertising agencies industry and the film industry. - Both were doing mass communication and fell apart due to media becoming more personal and clients/consumer wanting more personal conversations/problem solving. - No block-busters anymore, small movies, more frequency. - The big banners are now big producers, the big ideas come from young artists. - The actors who knew more than their craft are moving to live shows like concerts, theater, OTT shows. In advertising people who didn’t fit in one box have started their own. - Multiplex adding revenue through food services, agencies trying to bundle more services ATL+ Digital. #advertising #films

Right from the entrance to the popcorn and ticket stand, high foot traffic. This continues as we release new movies every week. Why not advertise in the cinemas where these crowd cannot "skip the ad" or "change the channel"? Your commercials hit the mark, the cinemas control what the audience watch. #advertising #marketing #goals #target #visibility #engagement #conversion #numbers #traffic #leader #growth

Screening your interactive project in the cinema? That's the 2.39:1 Cinemascope for you. Going for a mobile audience? You'll want the 9:16 vertical video. Brand new aspect ratios for every occasion, now in Stornaway.io #interactivevideo #interactivestorytelling #cinemascope

VAB Report - Reeling Attention: 10 Acts of Attention Along the Moviegoer's Journey. If you are interested in reaching highly engaged, desirable audiences in brand safe, premium video environments, learn how cinema drives ad attentiveness and creates meaningful business results for cinema advertisers. https://lnkd.in/gMYBfDs5