SYZYGY Global reposted this
Your marketing should be a revenue maker—not a revenue taker. Marketing is Sales. Period. | CEO @ Venveo | Brand Champion & Strategy Expert for highly complex B2B industries
It’s no secret that markets have been over-saturated with products, but this doesn’t mean you have to admit defeat. On this episode of the Smarter Building Materials Marketing podcast, Zach discusses the traditional and unfortunate division between marketing and sales with Jason Herring, CEO and founder of SYZYGY Global. Jason even reveals the secret marketing and sales alignment strategy he’s used to help build relationships and replace the over-used scripted product sales. While his competitors heavily rely on SEO, paid campaigns and Facebook ads, his team has found an avenue bringing in 52% of their business. Listen to the full episode at Venveo.com/Podcast.
Awesome podcast!