T. HASEGAWA FLAVORS’ Post

Flavor innovation, premiumization and ‘Mindful Drinking’ will be the 3 biggest drivers of growth in the RTD #alcohol space in 2025. In this report we analyze 9+ million consumer posts to identify the new trends and emerging opportunities for drinks brands. Download the full report here ➡️ bit.ly/3QDwQah #RTD #beverages #insights

With consumers continuing to drop traditional, sugar-heavy sodas in favor of drinks that fit their healthy lifestyle needs, the functional beverage category is thriving! Predicted to reach more than $200bn by 2030, more and more brands are incorporating functional ingredients into their products to capture consumers. Which #beverage brands are leading this trend in the industry? Who is doing it best? Check out our take on the trend and some of our favorites: poppi, OLIPOP PBC, Kowa, and more!

🚀 INNOVATION INVESTIGATION: Functional Beverages Level Up to Satisfy Evolving Needs!🥤Discover the trends, innovations, and flavors driving this booming market in our latest blog post! Dive in now: https://lnkd.in/g4Zqjm5v People are thirsty for more than just refreshment – they want beverages that boost their well-being! NielsenIQ's 2023 U.S. data shows more than 53,000 functional beverage UPCs designed to enhance mental and physical health span energy & sports drinks, sodas, waters, shakes, and teas categories. 🌟 #FunctionalBeverages #HealthTrends #Innovation #WellnessDrinks #ConsumerInsights

🌊🍹 Dive into the booming world of RTD (Ready to Drink) beverages with our latest article! Discover why this market surge presents irresistible investment opportunities, fueled by consumer trends and innovative product developments. 💡 #RTDcocktails #InvestmentOpportunity #BeverageMarket https://lnkd.in/gbjuGcFc

Great read about the future of RTD beverages and the direction they're headed. It covers market trends, consumer preferences, and potential challenges facing the industry. The article suggests that the future of the canned cocktail market will depend on maintaining quality and driving innovation.

Check out this insightful article on the booming RTD beverage market! With forecasts predicting significant growth, investing in ready-to-drink options like cocktails and alcoholic beverages could be a lucrative move. From consumer trends to key players, it's a fascinating read on a thriving industry!

🌹Light and Floral 🌹 Innova has named floral flavours the No.1 trend for 2024 with 1 in 3 consumers looking for floral notes more in their food and beverage choices over the last year. This trend is thanks to consumer perceptions, associating floral flavours with health and wellbeing (Innova 2024). Rose pairs beautifully with peach, raspberry or rhubarb - why not try it in a gin application, or confectionery product such as Turkish Delight?! Request your sample today by emailing sales@plant-ex.com Sources: Innova (2024) Top Trends in Flavours for 2024 - Global

Curious about the most innovative food and beverage products of 2023/2024? Look no further! Download below to discover how these products adapted to evolving consumer trends. #food #beverage #innovation ⤵️

People want beverages that not only quench their thirst but are also good for their well-being. Crafting the perfect hydration beverage to meet these demands is undoubtedly a challenge. It requires a delicate balance of taste, functionality, and nutritional value. Formulators must navigate through an array of ingredients, ensuring they not only provide hydration but also deliver on the promise of boosting well-being. Whether it's incorporating natural electrolytes, vitamins, or adaptogens, every element plays a crucial role in creating a beverage that resonates with today's health-conscious consumers. Download your guide now and see how Prinova can help you create the next big hydration beverage: https://lnkd.in/gNVDrQxE #Hydration #HealthandWellness #Innovation #BeverageIndustry #PrinovaUSA #WellnessBeverages

This week's Delicious Trend comes from us from Datassential which reports that 14% of consumers seek out premium experiences. What makes it premium? According to the report High-end ingredients top the list of what makes it premium followed by being expensive and then rich and decadent. What makes the experience premium for you? #culinology #culinary #foodscience #trends #foodtrends #flavortrends #foodandbeverage #foodandbeverageindustry #foodandbeveragetrends #foodservice #retail #savorytrends #savor #innovation #flavorexploration #flavor #trendflavors #premium #premiumexperience #premiumingredients