Tactical Solutions - Certified B Corporation®’s Post

We are creating a number of new guides to help specific sectors that are facing challenges right now. We are starting by looking at the challenges in retail. Retailers are under pressure at the moment, as the cost of living crisis continues to hit our pockets, the shopping habits of customers are changing. Add to that continually rising costs and a long winter meaning people aren't buying for spring and summer yet, there are several challenges that those in retail need to overcome. We have looked into some of these challenges and have compiled a list of 10 Tips to Thrive in Today's Evolving Customer Landscape - you can get your copy here: https://lnkd.in/exaD9tz2

📚 Exciting News! 🎉 Just launched our CMA Chitsimran Maheshwari .. 5th book on Retail Consumer Behavior! 🛍️ Dive into the fascinating world of consumer choices, trends, and the art of understanding your customers. 🌐 Let's explore the dynamics that drive retail success together! 🚀 #RetailInsights #ConsumerBehavior #BookLaunch 📖

Our VP & Principal, Daniel Conners, shares his insights on the shift towards dynamic pricing in Total Retail’s latest article! Discover how real-time pricing strategies are reshaping consumer engagement and transforming business operations. Read the full article here: https://bit.ly/3xmLBXY

Just 1 day away! Don't miss your chance to join Gram Bowsher and Nathaniel Noertker at the Category Management Association webinar where they’ll discuss the impact of the economy on consumer shopping behavior and the rise of Private Label. Set your reminders for March 21st and get ready for a session packed with valuable insights and strategies of how shoppers are navigating these economic shifts. Link in the comments to register. #CMASIMAWebinar #BehaviorInsights #PrivateLabel

This is an interesting article on Dan's insights around dynamic pricing and what retailers need to consider if they are thinking of adopting this strategy.

If the average consumer is enrolled in 18 different loyalty programs across industries, including multiple programs in each vertical, does loyalty membership point to loyal behavior? Upside’s Hayley Miller and research economist Dr. Thomas Weinandy, break it down in our recent webinar. Watch it on demand here: https://bit.ly/3yEUP2p

Confidence is the antidote to shopper uncertainty. 🪄 Highly confident consumers are over 10X more likely to be satisfied after buying. So how do you inspire consumer confidence? Start with first-party data and intent signals to understand their needs, then put those learnings to work. Discover more 👉 https://goo.gle/3VaPNCt

Discover the crucial role local business reviews play in shaping consumer behavior and decision making. By shedding light on how reviews influence purchasing choices and brand perception, the survey in this article allows you to understand the dynamic power local business reviews can have on your business. https://lnkd.in/g9zDrXJ6

Check out my latest interview on The Unknown Secrets of Internet Marketing with Matt Bertram. Matt and I have some great conversations about the shopper's mindset and retail strategies! Check out the full interview at the link below https://lnkd.in/gX9ck7vR

Protiviti’s latest edition of Industry Insights for Consumer Products & Retail highlights the trends that will shape the business landscape this year.