Tahaluf’s Post

Big news: Iain Alexander has joined #TeamTahaluf as Group Commercial Advisor. With over 20 years in media and events, Iain has completely transformed how businesses approach sales — zeroing in on what truly counts: understanding and solving customer needs. His innovative strategies have set a new standard in sponsorship sales, driving impressive revenue growth across industries and continents, and his unmatched expertise in customer acquisition, retention, and maximizing value is a game-changer. “Joining Tahaluf is an incredible opportunity to innovate and help drive real change in the industry. I’m looking forward to bringing fresh ideas and strategies that will create genuine value for our partners and clients.” — Iain Alexander, Group Commercial Advisor at Tahaluf   “I am delighted to welcome Iain to the Senior Management Team of Tahaluf. Being able to attract someone of his global reputation and experience is big news, as Iain pretty much wrote the book on contemporary value-led, customer centric event sales! Iain’s appointment proves that Tahaluf and Saudi Arabia continues to attract the world’s best live events talent.” - Mike Champion, CEO of Tahaluf. Iain’s arrival takes our commitment to excellence in the B2B event space to the next level. Let’s give a warm welcome to Iain as part of the Tahaluf team! 🌟 #Tahaluf #TeamTahaluf