In less than 2 weeks, LeaseMagnets and Tour expects to achieve a milestone that we have imagined for a long time: 1 Million Tours delivered.
This is the true story behind Tour Number One:
Jenna, a student who was thinking about returning to the dorms, was waiting in line for dorm signups.
With a couple friends, I designed several initial flyers that juxtaposed dorm life with off-campus options.
We wanted to prove a thesis: that students considering dorms, needed to have frictionless ways to explore their off-campus options.
We talked g to every student in line, and offered them a tour and sneak preview of life was like at an apartment community.
I remember suggesting casually dropping flyers for observers in hopes they would pick them up, and even calling our friends over to pickup those flyers to create social proof 😂
After nearly a full day of conversations, Jenna agreed us to join us on a Tour for an apartment community called Zaragon West. And the rest is history.
30 minutes and one tour later, she would not only become our first tour delivered but on the spot would sign a $15k lease.
That day had many learnings that I will forever carry, but perhaps most importantly it was these 4 lessons:
1) There are hundreds of prospects ready to make a decision but they may have not yet had the opportunity to take your Tour
2) However, If one of these prospects are given one of your guided tours, they might become some of your most qualified and excited leads
3) Finding these qualified leads with an accessible tour is a huge opportunity that doesn’t JUST occur on your community’s front door. It occurs on your website, it occurs on your campus. It occurs in the dorm room or at work or moments with their parents. It occurs where the student/prospect is.
4) Build a Thesis. Create Value. Take Risks. When your thesis is value generating for multiple stakeholders, it is likely asymmetric as well.
We took the shot even when the chances seem slim. Because we knew we were creating value for the student and for the apartment.
Even in the face of slim odds, your belief in the thesis and value it could create will propel you forward and create the opportunity for amazing stories and partners along the way.
In the weeks that followed, Zaragon would become our first client, and with some iteration, we created the first agent-driven virtual tour that can be embedded on every/any apartment website.
It worked! and with every iteration we began to grow nonlinearly. For us, It marked the start of a Grateful to God journey and Grateful to God moment for those He put in my/our life.
A great Tour changes how you show up for the hundreds or thousands of prospects that show up, virtually, remotely or in-person.
A million tours delivered starts with 1 Tour
And 1 (Great and accessible) Tour can make all the difference.
A million tours delivered starts with 1 Tour And 1 Tour can make all the difference. Build yours today: https://tour.video
Touring Costume, Wardrobe & Backstage Professional in Music, Theatre & Live Events
3moIt was such a pleasure to support the costume team in London on this incredible show!! #goforwardrobe