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Hollywood Doesn’t Understand Gen-Z! And It’s Costing Them... I recently came across an article in The Hollywood Reporter, and it got me #thinking-the industry feels stuck. #Hollywood's reluctance to embrace new voices and understand the emerging gen-z audience may be costing them more than they realize. Gen-z, raised amidst an era of crises–from Y2K, 911, Katrina, 2008, Sandy Hook, and more recently COVID-19–uses humor and nostalgia as coping mechanisms, often leaning into absurdity and irony. They crave connection to past eras they never lived through, blending humor with nostalgia in ways that are insular yet culturally rich. Hollywood, however, seems to be #missingthemark. Instead of endless reboots of films, why not tap into this generation’s unique style? From my perspective, there’s a massive #opportunity here–tapping into #UGC, #limited–edition creations, #memes, #nostalgia, and unconventional #storytelling to genuinely engage with gen-z. Hollywood can’t afford to ignore this generation’s voice. They’re the future audience, but they’re also #trendsetters and even #creators. Let’s invite them to the table–not just as consumers but as active participants shaping the industry. Article: https://lnkd.in/ecAkA85P #GenZCulture #Hollywood #DigitalMedia #EmergingVoices #AudienceEngagement #CulturalShift #NostalgiaMarketing #UserGeneratedContent #FutureOfEntertainment #ContentCreation #NewTrends #GenerationZ #IndustryInnovation #MediaTrends #PopCulture #Storytelling #GenZMarketing #CulturalConnection #AudienceInsights #InnovationInMedia #Trendsetters #CreativeIndustry #FutureOfFilm #MediaEvolutio

Film and storytelling are more than just entertainment; they are powerful catalysts for social transformation. Through compelling narratives and vivid imagery, filmmakers and storytellers can shine a light on social injustices, evoke empathy, and inspire action. These creative mediums have the unique ability to connect with audiences on an emotional level, driving meaningful change and promoting a more just and equitable society. #FilmForClimateAction #SustainableStorytelling

Dove just made a powerful statement in the world of advertising by committing to never using AI to represent real women in its ads. As someone who believes in celebrating authenticity and diversity, this decision resonates deeply with me. It's refreshing to see a brand take a stand against the potential distortion of real beauty by artificial means. By prioritizing genuine representation, Dove is setting a positive example for the industry and empowering individuals to embrace their unique selves. Here's to more brands following suit and embracing real beauty in all its forms. #AuthenticBeauty #DoveDifference #brandidentity #branddesign Dove Branded by Berkeley Richard Brandon Taylor https://lnkd.in/eQVjzN2F Read the full article here: https://lnkd.in/exA8Gdba

Two Point O Collective: An agency providing creativity, practicality, and connection to the consumer mindset.

Ruth Hartt shares powerful insights on warning signs of audience decline in the arts. The good news? Customer-centric companies are 60% more profitable! #ArtelizePodcast #CustomerCentricity #AudienceEngagement #ArtsInnovation #RuthHartt #BusinessAndArts #AudienceRetention

Leading Creative Change: Innovating Without Losing Artistic Integrity The creative industry is undergoing constant transformation, driven by new technologies, shifting audience expectations, and evolving business models. Yet many creatives resist change, fearing it will dilute their artistic integrity or disrupt their unique vision. This resistance, however, can hinder growth and leave creators behind as the industry moves forward. Leading change in the creative field requires a nuanced, human-centered approach, one that protects creative authenticity while embracing innovation. Traditional change management models fall short in this space. What creatives need is leadership that respects their artistry while guiding them through necessary transformations. Take Lin-Manuel Miranda’s Hamilton as an example. Miranda revolutionised musical theatre by merging historical storytelling with diverse, modern music. He didn’t resist the evolution of his art form; he led it, showing how bold, innovative decisions can redefine entire industries. His work proves that creativity doesn’t have to be sacrificed in the face of change, it can thrive when guided strategically. At #PalaScribe, we take a similar approach to leading change within the creative industry. Through personalised mentorship and strategic guidance, we help creatives embrace innovation without losing their voice. Projects like #DrawForACause show that, when guided with care, change doesn’t diminish creativity, it amplifies it. The future of the creative industry hinges on one key question: Will we allow creatives to lead their own evolution, or will resistance to change stifle their potential? At #PalaScribe, we believe that by empowering creatives to lead through change, we’re building the next generation of visionaries. #LinManuelMiranda #EmpoweringCreatives #ArtisticIntegrity #LeadershipInChange #CreativeMentorship #CulturalInnovation #ArtAndBusiness #ForbesLeadership #PalaScribeImpact

💡 Ted Gioia's exploration of social media's impact on culture is a wake-up call. As attention spans shrink and instant gratification becomes the norm, art and entertainment risk being overshadowed by distraction and addiction. It's time to rethink our digital habits and strive for more meaningful engagement. #DigitalCulture #SocialMedia #MindfulEngagement

🎥 The Future of Artists with Johan Ishak 🌟 🗣️ Spoke with Johan Ishak, former CEO of Media Prima and Awesome TV, about artists losing jobs in today’s changing industry. 💬 “It’s tough, but it’s not the end—it’s time to adapt.” Here’s his advice for artists: 👉 Learn new skills: Stay relevant with digital tools and platforms. 👉 Diversify income: Don’t rely only on acting—try content creation or brand work. 👉 Work together: Build a strong creative community. 👉 Create your own path: Use social media and online platforms to share your stories. 💡 “Reinvention is the key to thriving in this new era.” Let’s support our artists as they navigate this shift and build something stronger. #MalaysianFilm #TVIndustry #ArtistsFuture #ReinventYourself Johan Ishak FCA(CAANZ)

This Dove ad. Wow. What a clever way of bringing their message to life again. What a positive way of highlighting a truly scary potential future. And what power comes from their consistent cause for two decades that makes this possible. I cannot quite believe that this campaign has been running for two decades and yet each execution is so fresh, distinctive, challenging and engaging. The stats scare me. I feel saddened that we had a societal problem with people's mental health due to online representation of beauty 20 years ago. I feel sadder that it has got worse not better. That our children are growing up in a world where appearance still over indexes in importance. Where people place their value on the perception of their beauty. Where there is no escape from the images of beauty. And where so few of them are real. And the spiral of young (and even older) people's mental health deteriorates. Thank you Dove for highlighting the cause. We'll be looking at consumer response to this ad later in the week so keep your eye out. And it's also a great time to highlight the importance of building up your own data asset for competitive advantage. If Dove hadn't championed the cause for so many years, the change of prompt wouldn't work. If 90% of what people see online from next year will be created by AI, how will you stand out and look different, be different, be interesting, innovate well? You'll need your own data. Constantly refreshed. To truly stand out and be different. https://lnkd.in/evxk3KVM #advertising #creativeandeffective #AI #dataasset #effectiveadvertising #consumerinsights #mentalhealth #marketresearch

As a lifelong educator and parent, I believe everyone is ultimately responsible for their own story but I also believe - even with the multitude of digital resources, tools, and content offered on the internet and via social media, that the disconnect among people, specifically young people - exacerbated by the pandemic and by the myriad of "choices" - that social media can also be one of the major factors that isolates us, so much so that the Surgeon General has declared loneliness and isolation as an epidemic and a public health crisis. Storytellers have the magic to address these issues via their creations and some are; especially those who focus specifically on the AUDIENCE, by creating stories that literally include them in the storyworld and venues they create to impact their lives. These immersive and participatory venues help them find their voices, build community and facilitate breaking out of silos. The "world" has changed. We need each other now more than ever, so, I equally believe that nobody can do it alone There is a shared and empathetic responsibility - of those who can - to: #payitforward.