Thesis’ Post

Still here… As I reflect on my journey in the fashion industry, I was always drawn in by the evolution of trends, technologies, and the ever-shifting landscape of expertise. It's natural to feel a pang of being forgotten amidst the hustle and bustle, but let's not mistake it for irrelevance. Our expertise, honed over years of dedication, holds invaluable insights for the present and future. Embrace the quiet moments to refine, innovate, and reemerge stronger. Remember, the depth of our impact often transcends the noise of the spotlight. Here's to continued growth and resilience in our ever-changing world.

Your reactions to MENDED winning the #NEWCOMER of the year #award were... 🤯❤️🥳🚀🔥 insane & overwhelming. (= better than the award itself) So we had to share the full award-day video! 🎞️ ▶️ With your support, the team is even more energised to push repair further. (didn't know that was possible) #Repair on a mainstream stage is the best sign of it becoming (well...) mainstream! But there is still a long road ahead. Mark 👏 my 👏 words: It will become a standard offering for fashion brands. 👉🏼 If you buy something and it doesn't fit? You return it. 👉🏼 If you buy something and it gets ripped? You repair it.  Well, in our case… YOU GET IT MENDED. 🥇Want to join our winning team? Join our sales team and land partnerships alongside me: https://lnkd.in/eu6jEfHb Cheers to keeping clothing in play, Agnes #repair #fashion #award #newcomer #circular #getitmended

Just Be. …a Beautiful Emergence🦋 A new brand. Beautiful Emergence is more than a lifestyle clothing brand; it is a celebration of personal transformation and triumph over adversity. Inspired by the metamorphosis of a caterpillar into a butterfly, our collection embodies the journey of growth, resilience, and self-discovery. Each piece is thoughtfully designed to symbolize the strength and beauty that comes from embracing change and evolving into the best version of oneself. With Beautiful Emergence, wear your story of courage, empowerment, and the extraordinary power of transformation.

A couple of recent thoughts I've had around products that transcend their purpose, to become coveted status symbols. I’m thinking - YETI, Diptyque Paris, adidas, Stetson, R.M.Williams These iconic brands, each with certain products that exude a status symbol in Australia today, provide a good lesson on a deep connection with consumers’ identities and aspirations. These brands excel by:  - Embedding quality into a narrative, beyond functionality  - Maintain authenticity, breeding loyalty  - Innovating while honouring tradition, staying familiar  - Leaning into a sense of community and belonging  - Placing products in the hands of people their customers look up to  - Partnering with our brands, to help curate the narrative The takeaway for brands striving towards this echelon? Achieve a symbiotic relationship between your product and your consumer's identity. It’s about crafting a narrative that speaks to and evolves with your audience, making your brand not just a choice, but a statement. Photo Credit: Seager Company

Look out for our forthcoming report!

How do you summarize D-Congress in 1,5 minutes? Here's our way of doing it:

Creativity with Sustainability at its core

I’m excited to share that I’m starting my international Master’s degree in Fashion Management at Rome Business School in April 2024 for the next year. During this program, my main objectives will be focused on: 1-developing competences in leading Fashion and luxury products. 2-using data driven decision making in marketing and sales. 3-embracing new tech for fashion innovation and sustainable fashion businesses.

What can brands learn from the demise of Body Shop? The rise and fall of Body shop book-ended the ‘Brand Purpose’ era, but what could they have done to be thriving today? In my latest article I examine the factors behind the growth of Body Shop, what challenges they faced and how they responded to them. I examine: 💄How sound was their ‘not tested on animals’ origins? 💄What did Anita Roddick say about selling-out to L’Oréal? 💄What did L’Oréal do with the brand? 💄How LUSH stole Body Shop’s platform. 💄How Body Shop could have borrowed Tiffany & Co.’s playbook. Ultimately, I reveal how Body Shop just failed to progress as a brand. All brands need to progress as things change around them. "We grew up with The Body Shop, but it didn’t grow up with us”. Great brands re-invent themselves – before it’s too late. What were Body Shop’s biggest mis-steps – and what could it have done to avoid the pitfalls? Find out in the link below. #bodyshop #loreal #brandpurpose #brand