Takunda Macharaga’s Post

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R & D Consulting, Chemist

Following up on my recent post in which l highlighted the importance of accessibility in the "Weight Loss Drug Olympics". Novo Nordisk is making some strategic shifts to keep up with the intense competition from Eli Lilly. They’re expanding access to their weight loss drugs through Medicaid, which should help them reach a wider audience and prevent losing the market share to Eli Lilly. But this strategy comes with a trade-off!!!. By increasing accessibly they might lose some of the pricing power they’ve had, which could hit their profits. So, to counterbalance this, Novo Nordisk can ramp up production and capitalize on their production capacity. By focusing on both accessibility and production,  the company can stay competitive in this rapidly changing market.

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