Talomi’s Post

I had the pleasure of speaking with WWD to discuss how the color cosmetics category is rebounding–consumers are back in offices and going out again, and sales have reached pre-pandemic levels. With private equity taking a more active role in the space and new international strategics entering the fray, the question on everyone’s mind is: Who will make the first major move of 2024? Read more about emerging beauty trends and opportunities in the full article.

Can you imagine stepping on the accelerator to scale your ad spend to amplify a brand message that was ‘not quite there yet’ in the first place? I’ve observed that most beauty brands with a messaging problem don't realize it until well past the point when they should have done something about it. These brands may still be growing, but their maximum potential is hindered by what some call a ‘Messaging Debt’. In my latest article, I unpack how I’ve seen ‘Messaging Debt’ play out, and most importantly – how to resolve it. Find it here: https://bit.ly/44Nh5TY #beauty #skincare #cosmetics #beautybusiness #beautyindustry

You heard it from the experts, why your messaging matters

#Golloria x rhode skin update 📣 Now THIS is how it is done. For both sides. Golloria spoke UP with highly constructive criticism of the Rhode blush formulation. As she should. The team at rhode skin then quickly took this as an opportunity to truly listen, learn, reformulate, and collaborate. The incredible speed in which this was done is beyond commendable. While that may not be a realistic timeline for indie brands who may find themselves in similar predicaments, the speed is not what’s expected here. Not to say that a timely first moment of outreach isn’t — because this is absolutely the first priority of action for brands. But I promise if you still approach the situation quickly and respectfully — remaining open and ready to listen — and follow this playbook on a timeline that DOES work for your business, you will also experience positive results. I’m excited to see the way this has played out. #beautyindustry #rhode #beautybusiness #beautynews #beautytrends #productdevelopmemt #beauty #beautymarketing #indiebeauty #tiktok

There’s a new guard of prestige beauty brands on the rise, and they’re anything but vanilla. They bring opulent aesthetics, audacious brand personas, and distinctive packaging designs that are unforgettable. In my latest article, I put a spotlight on what indie brand founders can learn from ISAMAYA BEAUTY, PAT McGRATH LABS, Queen Musia, and Prada Beauty. I like to keep my articles short and sweet, so here’s the link to check this one out: https://bit.ly/48JJhYb #beauty #cosmetics #skincare #beautyindustry #beautybusiness

Not everyone enjoys the spotlight, and the idea of personal branding might spark different levels of enthusiasm among beauty brand founders. I personally find the term "personal branding" sounds overly formal and a tad contrived. However, if you think about it, it's really about just being yourself, contributing to conversations, and adding value in your own unique way. In my latest article I share my take on the ways I've seen founder's personal brands shine online. Read more here: https://bit.ly/3WtPgxL #beauty #skincare #cosmetics #beautybusiness #beautyindustry

How does a legacy beauty brand keep up amidst a sea of celebrity and makeup artist brands and viral everything? If you're MAC Cosmetics, you go back to basics and reassert what you're known for: creativity and artistry, and bold and sometimes subversive glamour, and own your icon status in the beauty world. Add a major dose of nostalgia and game-changing innovation, and you're well on the way to maintaining your Gen X fans while courting the all-important Gen Z market. In today's post for Undivided Attention on Substack, I explain how reports of MAC's demise have been grossly exaggerated and how the first-ever artist beauty brand got its groove back. Read the post at the link in comments! H/t to Nikita W. for the tip about the new MAC x Gabbriette collab. The Estée Lauder Companies Inc. Aïda Moudachirou-Rébois #beautymarketing #culturalrelevance #socialmediamarketing #viraltrends

💄 Subjectlime x Fenty Beauty: Before & After Transformation 💅 Rihanna is a star and we all know that. And she is also offstage as an entrepreneur, thanks to her cosmetics brand Fenty Beauty. We saw a chance to make her welcome email more compelling and better reflect her premium brand identity. Here’s what we worked on: 💅 We started by re-working the hero image by focusing it on Rihanna, to build immediate trust and authority. ⚫ Added color gradient to the design so as to create dynamism between different sections. 🎟️ Highlighted the discount section and coupon code, making the CTAs easier to see as well. 👁️🗨️ Improved scannability and effectiveness of email at first glance. ℹ️ Finished by highlighting the icons and aligning the four product categories in a row. Check out the before-and-after results and see how small changes make a big difference! #klaviyo #email #beauty

The beauty battle on everyones radar: Where will rhode skin set up shop? We dissect the pro's and cons of SEPHORA vs Ulta Beauty, while we pop the popcorn and get ready to watch these beauty titans fight it out! #rhode #sephora #ulta #beauty #beautybrands #beautyretail #beautytitans

When I was asked to write a series on the #beautyindustry, I jumped on the opportunity. If you're interested in how the beauty industry is shaping up in 2024 and how it works in the #licensing industry, check out my latest article below.