talque’s Post

How to measure and increase the ROI of event sponsorship Despite tightening marketing budgets, in... #MarketingGrowth #prodsenslive #ProductManagement https://lnkd.in/dEz3AgXC https://lnkd.in/dZqVq2dY

🎉 Struggling to secure sponsorships for your events? 🎉 Our latest article has got you covered! Learn how to craft standout sponsorship packages, nurture sponsor relationships, and align with sponsor goals for maximum impact. Perfect for event managers, marketers, and planners. Read now: https://lnkd.in/eQrcRg6Y #EventPlanning #EventSponsorship #EventProfs #Sponsorships #EventEconomics

Five Strategies To Maximize ROI When Sponsoring Events https://hubs.li/Q02CdQgm0

Looking to stay up-to-date on the latest Exhibitor and Sponsorship ROI strategies? Check out this informative article shared by @JoeFederbush and #Lippman Connects Exhibit Sales Roundtable. Gain valuable insights into what event sponsors want and how to maximize your tradeshow marketing efforts. Don't miss out on the opportunity to improve your #sponsorships and #exhibitorROI. #meetingsmeanbusiness #eventprofs

Confused on how to create a beneficial event sponsorship package? Here's a quick strategy we leverage for our clients. 1. Do a Target Sponsor Analysis. This is where you identify complementary brands and organizations that can: - Benefit your company - Benefit their company - Benefit the attendees 2. Engage and Listen. Reach out to those potential sponsors and ask about their goals and initiatives. Have meaningful conversations to understand their needs. 3. Ideate Solutions. Based on these conversations, create tailored opportunities/activations that demonstrate how sponsoring your event can help achieve their objectives. In short, the best way to create a valuable sponsorship package is to listen and learn rather than offering a generic proposal. Have questions? Feel free to reach out to us! https://lnkd.in/eDMrKME2

Whether you’re an event organizer, a marketing professional, or a sponsorship coordinator, this guide is designed to equip you with the knowledge and tools you need to enhance your event sponsorship sales. 👇 #eventsponsorship #sponsorshipsales 

How do you find assets to sell to a sponsor? I recommend looking at your company, past events, and current programs. https://lnkd.in/gHVnWjP5 #sponsorshipcollective #sponsorship #sponsorshipmarketing #eventsponsorship #sponsorshiptraining

Align your business with quality events and opportunities that attract your specific target market with key #sponsorships. Learn more about engaging with ASHA members and discover why including sponsorship in your #marketing plan will prove to be a sound investment for your brand. https://lnkd.in/gKg9gUnx #slpeeps #audpeeps #SLPros #AudPros #speechlanguagepathologist #audiologist #sponsorship

#IndustryInsights The latest trends in corporate event sponsorships. How to attract and engage sponsors in 2024! Let’s explore what’s driving the transformation in the sponsorship landscape and uncover ways for brands to excel in these changing times: https://bit.ly/4aE5PdF #TheSourceSolutions #EventSponsorships #BrandEvolution

Ever wondered what makes a great #sponsorshipproposal? It's very easy to fall into a pattern of 'cut and paste' but unfortunately this method isn't very effective. Continuing on from my musings last week, here's some advice on what makes a great #Sponsorship Proposal... THEME 3 - The key elements of a great sponsorship proposal ⭐️ Bespoke - develop a proposal that specifically addresses the goals and objectives of the organisation who you want to become a sponsor...sponsorship is not "one size fits all" ⭐️ Exclusive - don't make a sponsor feel like they have to fit within your organisation boundaries...develop the proposal that maximises the opportunity for your sponsor and supports their marketing plan ⭐️ Partnership - Sponsors are not just a cheque book. Sponsors are a valuable partner - make sure your proposal communicates this ⭐️ Say "Sayonara" to tiered packages - don't offer "gold", "silver" or "bronze" tiered offerings - this tells your sponsor that you haven't got the time to be a real partner and you are thinking more about your needs than your prospective partner's. Tiered sponsorship is inflexible, it forces you to focus on all the wrong things (like logos) and totally undervalues your sponsorship opportunity ⭐️ Offer a package that responds to your sponsor's needs - how can you help with brand building, product placement, growing their customers or supporting their role in thought leadership? ⭐️ NEVER simply list all the "hygiene benefits" - logos, websites, newsletter mentions, social media posts etc are basic hygiene benefits. Sponsors expect this stuff so they place little value on it. What are the #moneycantbuy opportunities you can offer - access to talent? competition fulfilment? activation opportunities? This is where the real value of your sponsorship is revealed Sponsorship is THE fundamental building block of successful event delivery and without positive sponsorship relationships that deliver for the event, the sponsor AND consumers, events can find it hard to be sustainable. If you need help to sort your sponsorship approach, build your sponsorship strategy or simply to coach your staff on how to better pitch your event (or entity) to sponsors, let's talk! I can help! #goodsponsorship #sponsorrelationships #sponsorshipstrategy #relationshipmanagement #nzevents #sponsorshipcoaching