Fabio Tambosi’s Post

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Senior VP Global Marketing @ ESL FACEIT Group | ex-Nike, adidas, Saucony, Nokia | Co-Host The Marketing Marriage Podcast | Clemson University Board of Directors | MBA, Kellogg

Today is one of my favourite days of the sports calendar year with the #BigGame. I love seeing how such a big moment is used to tell brand stories. The coolest part of all of this is seeing the power of creativity on full throttled. Well, the best of all of this is that in the #gaming world we get to live the love, passion and fuel the rise of a new form of sport entertainment for one of the most exciting and influential generations with a projected +675M hours watched this year. Did you know? 🎯 76% of Gen Z is hooked on esports. 👀 56% of Gen Z watch esports weekly. 🤟 90% of Gen Z are gaming enthusiasts. #genzbiggame #genzmarketing #beyondgameplay

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Fabio Tambosi

Senior VP Global Marketing @ ESL FACEIT Group | ex-Nike, adidas, Saucony, Nokia | Co-Host The Marketing Marriage Podcast | Clemson University Board of Directors | MBA, Kellogg

8mo
Till Eckel

Hello! Founder twentyrising

8mo

Thanks Fabio Tambosi for your and your team's trust in something different (and for staying up all night).

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Sarah Jane Benjamin (née Vanstone)

Vice President, Global Brand Partnerships (Gaming & Esports) at ESL FaceIt Group - a Savvy Games Group Company - Saudi PIF | Member of CHIEF

8mo

🚀🎮👊🏼

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