Tammy Ammon’s Post

Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. My friend, Ron Shevlin of Cornerstone Advisors joins Acxiom's Real Talk about Real Identity podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers. #AcxiomInsights #AI

Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins Acxiom's Real Talk about Real Identity podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers. #AcxiomInsights #AI

Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins Acxiom's Real Talk about Real Identity podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers. #AcxiomInsights #AI

Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins Acxiom's Real Talk about Real Identity podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers. #AcxiomInsights #AI

Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins Acxiom's Real Talk about Real Identity podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers. #AcxiomInsights #AI

I'm thrilled to announce my latest Vit Lyoshin Podcast episode featuring Praveen Gujar, the Director of Product at LinkedIn, where we discussed digital advertising, the role of AI in marketing, and collaboration between product managers and marketers. Praveen has deep knowledge of digital advertising, AI, and cloud technologies and has led product teams in large-scale tech organizations like Amazon, Twitter, and now LinkedIn. Key Takeaways: - Overcome traditional marketing challenges with precise audience targeting and customized content. - Explore how different digital advertising channels serve unique goals, from brand awareness to conversion. - Discover how AI automates processes, optimizes campaigns, and simplifies marketers' jobs. - Learn strategies for product managers and marketers to craft effective messaging and ensure a perfect product-market fit. - Understand how generative AI tools are revolutionizing content creation and enabling campaign experimentation. - Training AI models with brand-specific data for tailored campaigns. - The importance of transparency and ethics in AI-generated content. - Essential skills for product managers working on advertising platforms. Don't miss out on Praveen's invaluable advice and forward-thinking strategies! Listen now and upskill your digital marketing and product management game. See links in the comment 👇 #DigitalMarketing #ProductManagement #GenerativeAI #AI #ArtificialIntelligence #MarketingStrategy #Podcast #TechTalk

We’ve been thinking a lot lately about what impact AI will have on the YouTube channels of our clients and potential clients. YouTube is very clear about its commitment to responsible AI 👉 https://lnkd.in/dFtgrSrV But we wanted to take a deep dive into the dynamic relationship between AI and YouTube. In our recent article, "AI's Impact on YouTube and Brand Channels," we explore the implications AI is having on reshaping content creation, consumption, and brand strategies on YouTube. Here are the key highlights from our exploration: 🤖 Revolutionising Content Creation: AI-powered tools are redefining the content creation landscape on YouTube, empowering creators with streamlined production processes. 🎯 Elevating User Experiences: AI algorithms are driving personalised recommendations, allowing brands to forge deeper connections with their audiences and deliver content that resonates with them. 📊 Harnessing AI Analytics: Brands now have access to sophisticated AI-driven analytics tools, enabling data driven decision making to optimise content strategy, enhance engagement, and elevate brand visibility. But… AI’s pivotal role on YouTube is through its algorithmic systems. So....although it is often overlooked, meticulous attention to metadata can positively impact a video's visibility, leading to increased views, impressions, and engagement. Read the article here 👉 https://lnkd.in/diyvPz6v We'd love to hear your thoughts and perspectives. #YouTube #AI #ContentCreation #BrandStrategy #NavigateVideo #DigitalMarketing

Top 10 AI Tools for Advertisers ✨🚀 ➡️ Quick Read: https://lnkd.in/dVvFWtqq AdCreative.ai Albert: AI Marketing (Acq. by Zoomd) AdsGency AI (Techstars '23) PaveAI Phrasee Quantcast Appier Acquisio Adext AI Zalster #ai #artificalintelligence #aitools #aitools2024 #top10 #AIToolsforAdvertisers #aiforAdvertisers #marketing #marketingtools #aiformarketing #marketers #advertisers

We found some interesting new data on AI's impact on the creative economy. A new AI study by influencer agency Billion Dollar Boy of 4,000 consumers, 1,000 content creators and 1,000 senior marketing decision makers in the U.S. and U.K. on the creator economy this month found that: - 92% of marketers have commissioned creator content either fully or partly using generative AI. - 91% of creators and influencers said they use generative AI at least once a week. - 60% of consumers prefer generative AI content over traditional content - 81% of creators saw better consumer engagement on their generative AI content compared to the traditional content. - 70% of marketers saw increased marketing spending on creator content with generative AI in the past 12 months. New tech is enabling creators to develop content that is more personalized and relevant to the targeted audience at rapid speed. AI content is a way to cut through noise, while the traditional content adds depth to campaigns. Remember, AI content doesn’t make it better by default - you still need to develop human guardrails through strong editing and review process. Here's a link to the report: https://lnkd.in/eu5y-XqZ

World's Largest Ad Group Goes All-In on AI