Tanisha Pacheriwala’s Post

Cannes Lions International Festival of Creativity might be over, but a few topics are still fresh in our minds. Here are some key takeaways that resonated with our team: Generative AI in Advertising: Quick reality check- The hype around AI in marketing seems to be cooling down. While still promising, the current generation of tools struggles with reliability, quality output, and user-friendliness. Generative AI will not revolutionize advertising overnight, but the significant improvements coming in the next 18 months may do. A friend, the global CEO of a renowned digital-first marketing, advertising, and technology services company, estimates that the industry, as we know it, could disappear or change dramatically within the next three years. Time will tell. The Massive Impact of AI in Media: The ability for advertisers to target consumers directly using dynamic segmenting and tailored messaging—using generative text and image—is mind-blowing. We wonder about the future of traditional media agencies. Still- technology can streamline tasks, but creativity adds the magic touch. Diversity & Inclusion: Clearly WIP - This year, Cannes once again highlighted the advertising industry's diversity gap. There's a lot of emphasis on skin color in this conversation. However, we believe that age, socioeconomic background, physical and mental abilities, and intellectual diversity represent big areas for improvement. As Richard Edelman noted on a panel, teams need intellectual and ideological diversity. If the industry keeps recruiting and amplifying the same voices, how will it say anything new? The State of Advertising: Evolving, Not Extinct. Award-winning work showcases incredible creativity but we think it doesn't always translate to real-world effectiveness. Traditional advertising is declining, with platforms like TikTok taking center stage. We need to embrace these new realities and find creative ways to connect with audiences in this ever-changing media landscape. The move to social-first, earned-first seems inevitable. And also- quite exciting. What were your biggest takeaways from Cannes Lions this year? #CannesLions2024 #Advertising #AI #Diversity #Creativity #FutureofWork

The Cannes Lions roar has faded, but the inspiration is still buzzing. After a week of creativity and thought-provoking discussions, I want to share three of the biggest trends I noticed: 💡 Panels are the new meetings: Panels allow us to connect with our clients in quite deep and broad ways because we get to collaborate on how to best share their wisdom, and we can bring multiple clients together both on the panel itself and in the audience. 💡 Last year was all about WHAT AI is, this year is was more on HOW to use it: As more brands start to embrace AI we’re seeing the spotlight shift to best practices and outstanding use cases. 💡 Cannes is increasingly about Creators: This year we saw a huge jump in Creators, Creator Talent agencies and Creator Production companies at Cannes, really cementing the fact that creativity and storytelling are what Cannes is all about. Paul Woolmington Marla Kaplowitz Roberta MacDonald Michael Edwards "Dhundee" Dave T. Khee Lee Tal Sela Regev Gur 🗽 Eyal Baumel Alan Chikin Chow Mirjana Novkovic Jan Madura #CannesLions2024 #AI #ConsumerInsights #Marketing #Advertising #Creativity #Gemini 

Excited to share my key takeaways from the incredible Online Marketing Rockstars Festival! 🚀 From captivating stage presentations to engaging masterclasses, OMR 2024 was packed with insights into the latest trends and innovations in online marketing. Here are my top learnings: 🔍 Authenticity reigns supreme: Crafting the perfect narrative is key. 🤖 AI amplifies the importance of strategic positioning. 🎯 Addressing target audience needs and challenges is crucial. 🌟 Quality content, strategically placed, is non-negotiable. 💡 Conscious AI usage: Prioritizing quality over quantity. 🤝 Human connection is irreplaceable for fostering creativity and knowledge sharing. OMR was truly a sensational and enlightening experience! Now, it's time to translate these insights into action. My focus for the next steps? Prioritizing genuine human connection and authentic storytelling. 💼 #OMR2024 #MarketingInsights #Authenticity #HumanConnection with Markus Mögel and Kathrin Tappainer

My first time at Cannes Lions and what a week it has been! Filled with learning and inspiration, but it’s the people that made it such a memorable experience. A few of the things that resonated with me.. 📢 I love good creative! But I totally agree with Mark Ritson’s challenge, delivered in his usual entertaining style - creativity is not enough, in fact it’s worthless in absence of a clear consumer proposition and strategy. 🙌🏼 A reminder that the best ad campaigns make a memorable, valuable and deliverable promise to customers. Which spring to mind for you? 🎨 💰 Creativity holds great power for brand value. Be bold and say yes to being experimental with creative executions. 👀 It’s increasingly difficult for brand content to get attention on social and even more difficult to elicit a positive response. The winning brands are those that have fully embraced the creator economy with authenticity, engaging diverse niches to accelerate creative connections. 🦾🧠 Finally, how could I not mention AI? It was an obligatory topic in every discussion. My main takeaway from all the whizzy things I saw and heard is that these tools will hold more and more opportunity for marketeers, but it requires human intelligence to unlock their power - you are creative, AI is not. That’s a wrap 🎬 #CannesLions2024

#CannesLions2024: A Celebration of Creativity and Innovation! 🌟 We just wrapped up an incredible festival, celebrating the fusion of creativity and technology in advertising and marketing. This year’s event showcased groundbreaking products and technologies set to redefine our industry. 📢 Here are some key Highlights: 1. Creativity + Tech: AR and VR took center stage, showing how creativity and technology can create more personalized and impactful consumer experiences. 2. AI-Driven Optimization: AI advancements are revolutionizing campaign management, helping brands predict performance and manage budgets with precision. 3. Up-Skilling Teams: Cross-functional teams are now essential, especially with the rise of AI and automation. Building diverse, AI-enabled teams is key. 4. Diversity & Inclusion: The push for diverse voices and inclusive representations is stronger than ever, with technology helping to remove bias. 5. Sustainability: New standards for carbon emission measurement in media are here, making sustainability a priority for the entire advertising ecosystem. 6. Commerce Media & CTV: New channels like commerce media and CTV are reshaping consumer habits and media consumption. Cannes Lions International Festival of Creativity showcased the incredible potential of technology and human intellect in shaping the future of advertising 🚀 See more from MINT’s experience at Cannes in our latest blog post and explore how we’re pushing the boundaries of what’s possible in the industry → https://lnkd.in/dut53Vz7

🌟 Excited for Cannes Lions? So are we! 🌟 Join us in just a few weeks to explore the future of martech. Let’s connect and chat about how our cutting-edge solutions can elevate your marketing today, tomorrow, and beyond. Make an appointment with us! 🚀 #CannesLions #Martech #MarketingInnovation

🌟 Excited for Cannes Lions? So are we! 🌟 Join us in just a few weeks to explore the future of martech. Let’s connect and chat about how our cutting-edge solutions can elevate your marketing today, tomorrow, and beyond. Make an appointment with us! 🚀 #CannesLions #Martech #MarketingInnovation

🌟 Excited for Cannes Lions? So are we! 🌟 Join us in just a few weeks to explore the future of martech. Let’s connect and chat about how our cutting-edge solutions can elevate your marketing today, tomorrow, and beyond. Make an appointment with us! 🚀 #CannesLions #Martech #MarketingInnovation

🌟 Excited for Cannes Lions? So are we! 🌟 Join us in just a few weeks to explore the future of martech. Let’s connect and chat about how our cutting-edge solutions can elevate your marketing today, tomorrow, and beyond. Make an appointment with us! 🚀 #CannesLions #Martech #MarketingInnovation

RECAP: Thank you everybody for joining the heated discussion around #branding in the new era of #tech at Bright’s Horizon live session last week. We covered everything from branding, #decentralized talent, trends, new tech, #AI, market fit for start-ups, and more. Let’s keep talking.