Tapcart’s Post

Want to know which Shopify features are 𝙧𝙚𝙖𝙡𝙡𝙮 driving growth for top brands? Next Thursday, October 17th, join us at Loyalty Connect: Autumn Edition for a deep dive into the Shopify features that are delivering real results. Experts from Justuno, Triple Whale, Gorgias, Nosto, LoyaltyLion, and yours truly will reveal the tools and strategies they use to help brands thrive. Here’s what you’ll take away: 🔑 The top Shopify features powering success 📈 Proven methods to foster growth and customer loyalty 💡 Actionable insights from industry leaders you can implement immediately If you’re serious about scaling your Shopify store—whether it’s improving retention, increasing sales, or optimizing operations—this session is packed with value you can't miss. Save your spot now! (link in the comments)

SMS list, email list, or mobile app? If you had to prioritize one channel, which would it be? We posed this very question to Steve Morales, Head of Growth at Kut From The Kloth. His answer? “Download the app, hands down.” Steve shared that the costs and resource demands tied to email and SMS are significantly higher than the ability to send free, timely push notifications to app users. Steve also shared that key metrics like LTV and conversion rate are notably stronger for their mobile app users compared to website visitors. By driving engagement through push notifications, Steve isn’t just reaching customers more effectively—he’s creating higher-value customers through the app channel. To hear more of Steve’s insights from our conversation at Retention.com’s Retox Retreat, check out the full interview (link in comments).

One guarantee this BFCM: Your customers WILL be bombarded with sales messaging. So how do you cut through the noise? The key to standing out is personalization. It’s not just about discounts—it’s about crafting tailored messages that reach customers on the right channel with the right message at the right time. One of the most effective channels for reaching shoppers? A mobile app. For brands that have mobile apps, it's crucial to drive app downloads early to build that base of high-intent shoppers that you can engage for free with push notifications for BFCM and beyond. Swipe to see our 5️⃣ mobile-first tactics to engage your audience, boost conversions, and increase lifetime value this holiday season. Take a deep dive into our tried and true strategies to craft personalized mobile campaigns that convert. (Link in the comments)

How to reduce acquisition costs using your existing customers 👇 Think of the last purchase you made. Now, think about how the customer experience associated with that purchase made you feel. Was it another forgettable transaction, or was it a special experience that made you feel valued? When a brand goes above and beyond with exceptional service or personalized interactions, we’re far more likely to share that experience with peers. That's what Val Geisler emphasizes in our latest expert series blog. She details how a phenomenal customer experience can inspire existing customers to bring in new ones. Here are 3️⃣ places you can start: 1️⃣ Customer Onboarding: Make customers feel valued from their first brand interaction by offering personalized support and celebrating milestones like a customer’s first purchase. 2️⃣ Personalized Engagement: Assess your data to understand who your most loyal customers are. Through tailored offers, exclusive promotions, and app-specific deals, keep your top customers engaged in ways that feel thoughtful and meaningful. 3️⃣ Top-Tier Customer Service: Provide service so good it gets people talking! When customers feel supported—they're more inclined to share their experience. Being proactive, resolving problems quickly, and following up goes a long way. The result? Not only do these strategies reduce CAC, but they also create a cycle where happy customers bring in new ones. This organic, “free” marketing channel can be one of your strongest growth drivers. Unlock more expert insights on how to drive efficient growth with Val's secrets to low-cost customer acquisition. (link in comments)

Curious to know which features top Shopify brands are using to drive REAL growth? At LoyaltyLion’s Loyalty Connect: Autumn Edition, we’re teaming up with 5 other industry experts to share our go-to Shopify features that are making tangible impacts. Whether you’re looking to optimize for better customer retention or streamline your operations, these tips are practical, proven, and actionable. Join us on October 17th for fresh insights you can put into practice right away. Don't miss out! Register now. (Link in the comments) Justuno | Triple Whale | Nosto | Gorgias

Retox Retreat returns! 🧘♀️🧘♂️ On October 30th, Tapcart and Retention.com are bringing 300+ founders, executives, and operators from 8, 9, and 10-figure DTC brands together for the Retox Retreat—an exclusive event like no other. But this isn’t just about business; it’s about building connections, rejuvenating your mind, and unlocking new growth opportunities for your brand—all in a stunning Bel Air estate. Here's a small taste of what to expect: 🤝 Networking with industry powerhouses from brands like Skims, Erewhon, Rare Beauty, All Birds, and Skechers 🧘♀️ Wellness activations to boost your body, brain and business 🎙️ Curated conversations on relevant topics for personal and professional wellbeing Interested in attending? DM us or comment “Retox Retreat” for more details. Don’t miss out—this is the retreat you need before the holiday rush hits!

Tired of vanity metrics that don’t move the needle? It’s time to turn data into real growth. Tracking metrics like app downloads and list growth is great, but only scratches the surface. The real opportunity is turning those numbers into actionable insights that drive higher conversion rates and lower acquisition costs. Join us for Creating Marketing Efficiency: And Then What?, a 90-minute interactive webinar where some of the industry’s top experts break down how to transform your entire marketing funnel—from surface-level metrics to business-driving results. 📅 October 9th at 11 AM PST / 2 PM EST Speakers: • Val Geisler, Digioh • Mike Manheimer, Postscript • Neal Goyal, Tapcart • Aaron Dungca, Rebuy Engine • Aidan Thibodeaux, Skio • Blake Imperl, Digioh Discover how your tech stack can work together to drive real efficiency across your entire customer journey. Don’t miss out! Register now: https://lnkd.in/gFkZwXC2

It’s officially October, which means 28% of shoppers have already started their holiday shopping. Why you should care. 👇 This means a good percentage of your audience has already begun their decision-making process, presenting a golden opportunity for brands like yours to engage shoppers early and lock in sales before competition heats up. Here’s how: - Educate and build trust NOW. This is the time to showcase your value. Share product comparisons, reviews, and social proof to influence shopper decisions during this planning phase. - Run early promotions. Offer sneak peeks and exclusive deals to VIP customers and app users to drive early conversions. - Personalize your messaging. Tailor email and push notifications based on browsing behavior and cart activity to stay top-of-mind. Early planners = high-intent customers. Capture their attention now, and your BFCM success will follow. Ready to put the final touches on your BFCM strategy? Get into the minds of BFCM consumers and learn what really makes them tick with our 2024 BFCM deep dive. (link in comments)

Are your BFCM customers bouncing between channels but not converting? One common mistake brands make is creating disconnected customer experiences. This BFCM, it’s crucial to ensure your mobile, email, and social channels are aligned and working together. We’ve put together a comprehensive blog that dives into how to unify your marketing efforts across every channel. In it, you’ll learn: - How to sync messaging across mobile apps, email, and social channels to ensure a frictionless customer journey - The impact of segmented push notifications on conversion rates, and how to implement them effectively based on user behavior - How to leverage real-time data insights to optimize promotions and improve channel performance throughout the holiday season. Get our full breakdown on creating seamless, high-converting omnichannel experiences. (link in comments)