Tapcart’s Post

Here’s a look at CPG trends you should keep an eye on in 2024 as they continue to influence consumer behavior and company initiatives. ⤵ #amazonsellers #cpgindustry

Shoppers often seek variety in their choices, whether it’s in packaged goods, services, or investments, preferring a range of options over loyalty to one. At GIGA, our advanced marketing analytics can help you understand these behaviours and craft strategies that cater to diverse shopper preferences. #MarketingAnalytics #ShopperBehaviour #VarietySeeking #BusinessStrategy #DataDrivenMarketing #GIGA

Consumer insights are a goldmine - if you know how to use them! 🕵️ Brands have access to a treasure trove of data on customer preferences and shopping habits, allowing them to discover their customers' wants and needs. For CPG brands, the way to leverage this data is through retail media, ensuring products appear right when shoppers are making decisions. It’s targeted, it’s timely, and it’s the future of brand visibility. Discover 5 reasons why it’s critical for CPG brands to embrace retail media>> https://lnkd.in/eVYKZQBp #ConsumerInsights #RetailMedia #DigitalAds #ShopperBehavior

The future of consumption: Meet a new generation of shoppers!  WGSN, the global authority on trends, has identified four shopper profiles that brands need to know to succeed. 👉🏼 Swipe to discover who they are!

There’ve been enough upsets in this year’s March Madness season for any fan to start to lose faith, but hold on — we’ve got some shopper stats that you can count on. 🏀 In collaboration with Kantar, we’re revealing consumer behaviors and spending patterns during March Madness 2024. The insights, distilled into two comprehensive reports focused on categorical and retailer insights, offer a roadmap for CPG brands to connect more deeply with their audience. #MarchMadness #MarchMadness2024 #CategoryInsights #RetailerInsights #CPG #CPGMarchMadness https://lnkd.in/g43vip4J

The evolution of the consumer path to purchase is moving faster than ever before. A research tool that might need to be updated every 3-5 years is now in need of refreshing every other year (and maybe more frequently depending on your category). The Ipsos Shopper Insights practice specializes in developing path to purchase maps and stats that deliver strategic insight and actionable recommendations. #pathtopurchase #purchasedecisionjourney #shopper #shopperinsights #ipsos

Planning CPG commerce media for 4th of July? Curious when consumers plan for the summer holiday? Check out AdAdapted's infographic below!

Retail Recap: From New Trends to Consumer Insights - Stay Ahead with our Weekly Industry Update! 🛍️ #RetailRevolution #IndustryInsights #retailnews #indiaretail #retailindustry

Want to know what's really driving product choice? Want to know what shoppers are willing to pay more for? Want to know when shoppers prefer private label over the branded product? This is a great study that will help answer these and other questions at a category level. #betterforyou #kantar #kantarretail #privatelabel