Tapni’s Post

Just finished the E-Book from Leila Hormozi. Here are 9 things I’ve learned 👇 1️⃣ Get louder about what you are. Talking about what you are not doesn't help your brand. You want to build trust with people and then speak about who you are rather than what you're not. Double down on what you're messaging to your audience. Get louder. 📢 2️⃣ You're not for everybody - you don’t have to be. 🤷♂️ It all comes down to expectations. Feel free (and obligated) to say to everyone in the team: ‘This is who we are. This is what we are. This is how we operate as a team. If you don't jibe with that, I am totally cool with it. However, it does mean you should consider if you should be working here.’ 3️⃣ Turn Feedback Into Valuable Product. When you create a new product, you probably won’t be that sure how good it is. That’s why you need to get some feedback from the first users. That’s what we at tapni® did with MailSign (check my cover). Beta testers matter. 4️⃣ Your behavior is actually what dictates most of the results of your life. That is all that matters at the end of the day. Just go take action despite the fact you don't believe you can do it. You don’t need confidence - you* need evidence. Evidence will build confidence, not the other way around. ✅ 5️⃣ How you respond to people when they behave a certain way is how you develop a culture. 6️⃣ Create content to build credibility. Inside our Tapni team, we realized nobody knows our products & services better than ourselves. That’s why we switched from burning money into ad campaigns and decided to write more content and share the knowledge we have in this industry. Team members started writing blogs (we also set a rule: no ChatGPT for the blogs, only for research), and in the next 4 months, we will launch three brand new E-Books. The first one will be released on November 1st (Master The Art Of Networking 2.0) 📗 7️⃣ Don’t be a machine - build a machine. The rule inside Tapni team is that everybody else should know how to do everything we're doing. So, for every task and/or obligation, we have a Standard Operating Procedure (SOP) as a Notion Page (Written Part to shortly explain how something should be done + Video Part to show how exactly is done and dive deeper in details). The one thing I’m doing for almost a year (week in, week out) is sending reports to the rest of the team. They must know what’s happening, what we’re doing, what are the plans, and what obstacles we’ve faced recently. 8️⃣ Where you are not strong hire the experience. Where you are strong, bring people in that you can train to be your successors. 9️⃣ Being a teammate is in many ways deeper than being a friend. Leila mentioned that being a teammate is a more meaningful relationship because often, you are driving toward the bolt together. That's why a lot of people end up being called friends at work. If you could be a teammate with somebody, it makes it easier to be a friend with them.