Tara McEwen’s Post

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I get you on TV

I have the most effective three-second pitch: "I get you on TV". The key to this approach is finding the right story. I shared this on @poppyowen's podcast recently. So many businesses make the mistake of thinking their product, service, or business story is enough to get them media attention. This may have been the case 15 years ago, but it's not now. Audiences are drowning in information. We're bathing in stories. All platforms are figuring out how to capture attention. When you think about what audiences are looking for, the answer starts to appear. Audiences are looking for answers to their problems, big and small. They're looking for authenticity. Connection. Most of all, their looking for ways to make life a little bit easier than yesterday. How can you fill that story? And how can I help you tell it on the biggest stage? Listen to the full conversation here:

Tara | Mcewen Media

Tara | Mcewen Media

mcewenmedia.ca

Sylvia Boddener, Hons. B.Sc., B.H.Sc (OT), Executive MBA

Helping workplaces implement psychological health and safety best practices / Bring joy back to work/ Workplace Mental Health Consultant / Leadership Coach / Occupational Therapist

8mo

Loved your podcast with @poppyowen!

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