Tara Williams’ Post

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Head of HR at Whiteoaks International 🥷#HR Ninja

A lot of PR agencies talk about being results-driven but it's only performance PR that can walk the walk. But what is #performancePR? ➡️ A commitment to offering fixed fees for fixed outcomes ➡️ Setting and meeting targets that align with a client’s business objectives ➡️ Measuring the impact of campaigns, their engagement and visibility Read more about how Whiteoaks International does performance PR, and feel free to get in touch if you need support with your next campaign: https://lnkd.in/eEpms-xG

Nick Huber

Content and media consultant - tech specialist | Helping company thought leadership editors, PR agency execs grow audiences, trust and revenue through great writing | Journalist, incl. Financial Times, BBC, The Guardian.

6mo

Good idea, especially if it encourages agencies to agree realistic objectives - rather than "we can get you on the front page of the Financial Times" and we'll send five press releases per month etc. just to win a retainer!

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