Charting the Future of Co:Create in the Next Era of the Internet 🌐 🚨Spoiler alert: We're all in on tattoos!🚨 Co:Create launched with a white paper, painting a vision of the future where communities are rewarded for their contributions. In 2023, we brought this vision to life with an API platform that powered diverse applications, from Bleacher Report's Watch-to-Earn 🏀 program to a Harry Styles concert 🎶. Our journey provided a crucial insight 💡 Tools are necessary, but fundamentally rethinking business models is paramount. Consider web 1.0 (the “read” era): It started as an online replication of existing models (e.g. static newspapers). But soon, innovators began leveraging the internet's unique capabilities, giving rise to dynamic content, interactive user experiences & eventually leading to the birth of web 2.0 (the “read, write” era) Now, as we edge into web 3.0 (“read, write, own”), we're at a similar crossroads. This era brings unprecedented forms of ownership & interoperability. But we're still in the early stages & real life examples are few. So, we decided to take our API infrastructure & use it as the base to build our own front-end applications, things that were only possible because of web3. That is what led us to launch Co:Create Studios & incubate Co:Create Ink. So what is Co:Create Ink? Ink takes our learnings about building community-driven brands, combined with the unique power of blockchains & tokens, to build an ownership-driven experience for artists & collectors. It’s a curated marketplace of tattoo art, providing ownership that extends beyond time & skin. Our aim is to open new income streams for artists while offering collectors a new dimension of self-expression, storytelling & fun. The Co:Create Ink launch at Art Basel last month was a defining moment. We can see the immediate impact we are having on artists & collectors. We’ve therefore made the bold decision to focus entirely on this venture. We are so excited to build something only possible due to the technological advancements of blockchains and tokens. Ink is beginning. The Co:Create brand stands for something bigger: a commitment to transform business models through community engagement & ownership. As Ink grows, we're laying foundations for future ventures, connected by a unifying protocol, tying back to the vision outlined in our initial white paper. We see a future where we can leverage our learnings & tech across various creative fields, expanding Co:Create's ecosystem of web3 platforms over time. A heartfelt thank you to all our clients & partners for your unwavering support. While we won’t be taking on new API-clients so we can fully focus on Co:Create Ink, we remain dedicated to our current partners. We're just getting started. Stay tuned for updates and insights as we venture into this exciting new phase, fostering community, igniting creativity & redefining ownership. #Web3 #Innovation #CreatorEconomy #Artistry #tattoo #nfts
Excited to see where you can take this!
Nice! Great move and I’m looking forward to updates on this. What a great medium to experiment with.
So excited for you all, Tara!
It’s a great use case - and transferable too. I think it’s a great move, and will be following your success!!
Definitely the right move. Good call!
Such an exciting business. Looking forward to seeing where this goes and what it'll bring us!!
I love it!
Project Manager at The New York Times
9moLove this vertical! I have every physical sketch of my most meaningful tattoo work saved in a binder. This makes so much sense.