Vice President, Analytics & Strategy at Kotak Mahindra Bank, #Kotak40under40 |TCS| |HDFC Bank| |Nielsen|
Last night I saw an ad of BMW car on TV and I recalled one of conversations during our leadership training just before covid. The mentor said, "Tarang, have you ever seen ads of BMW or any other most expensive brands on TV?" No, I said (in those days) He continued - Do you know why? Because people who can afford most luxurious brands, DO NOT WASTE THEIR TIME WATCHING TV. Hence, they are not the audiance of these luxurious brands! What happened now? Has BMW become affordable? Or people who prefer most luxurious brands have started watching TV all of a sudden? Moral - Everything is possible in this world. Hypothesis can keep on changing and so we need to change our strategies based on the circumstances! #strategicinsights #strategy #storytelling
I agree Tarang shah people need to change our strategies..... But still I believe maybe they have target channel wise . It also depends which channel you were watching. Maybe it was an investment channel or news channel . I believe leaders and audiences who can afford the said brand are always keeping them updated by news channels. ... Still I agree..... Nothing is permanent. Businesses need to change their strategy by looking at the current situation
Awesome insight Tarang shah , we are truly living in ERA of hyper competition where compliment brands raising their own quality standards that leads to situation “jo dikhta hai , wo he bikta hai” 🫡😃
Someone at BMW must have pointed out.. if developers can advertise their 2-5 CR product on TV we certainly can! Plus you want to catch people when they can’t afford you.. so that it becomes aspirational possession! Current Hypothesis Tarang shah
Actually the reason is that luxury cars have a very nice target audience and sellers don’t want to waste money on mass media.
Good one Tarang
Great insights on strategic thinking and adapting to changing circumstances! 🌟
Well Said.
Chief Business Officer - FundBezzie
6moTarang: Post Covid, people have made good amount of returns through various investment options, be it Equity or any Fund, the buying power has increased tremendously, which we can see through the sales happening across Real Estate, Automobiles,Commodities etc.. Hence, the products which was previously targetting majorly HHNI has started going down the pyramid to Affluent buyers, who always have the goal to buy premium, stay premium, making it more feasible through monthly fixed EMI options