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At Tones & Colours, we love it when a project lets us push the boundaries of creativity, and our latest collaboration with Colombo Fashion Week (CFW) did just that. Traditionally, CFW hosts two main shows a year—one in the summer and another later in the year. But this time, they wanted to shake things up by finding and showcasing fresh talent from across the country, leading up to their 2025 April show. As part of this evolution, they introduced a new series of smaller events, blending fashion with other elements like music and art. Our role? To create a visually stunning film that highlighted the concept of "new faces" for their next big reveal. The vision was simple yet striking: bring in two emerging models and craft an artistic film that captivates viewers. Instead of following a story-driven narrative, we went full-on artistic, letting the visuals do all the talking. The film started in black and white, with silhouetted figures, slowly introducing colours as the models were gradually revealed. It wasn’t about flash or extravagance—it was about letting the elegance of each shot speak for itself. We embraced two main visual styles: one with classic white backgrounds and silhouetted figures, and the other using low-key silhouettes against black backgrounds, where light outlined the models in a minimalist way. The best part? CFW gave us the creative freedom to experiment and bring our artistic flair to life. The challenge of balancing two distinct lighting techniques while keeping everything visually cohesive was a thrill for the team. Watch the whole video here: https://lnkd.in/gHDbtDTn

Introducing 10x10feet™: Accessible Art Marketplace #berightthere We are thrilled to announce the launch of 10x10feet™ on LinkedIn, a dynamic lifestyle brand designed for the modern creative soul. At 10x10feet™, we believe that art should not only be admired on gallery walls but also celebrated in everyday life. Our mission is to bring accessible art into the realm of fashion, allowing individuals to express their creativity through unique clothing and accessories. What sets us apart? ± Modern Artistry: Our collections feature thoughtfully curated designs inspired by contemporary art movements, ensuring that every piece tells a story and sparks inspiration. ± Accessible Fashion: We believe that everyone should have the opportunity to embrace their artistic side. That's why we offer a range of affordable yet stylish clothing and handbags that reflect the essence of creativity. ± Future Expansion: While we're starting with clothing and handbags, our vision for 10x10 Feet extends far beyond. Stay tuned as we explore new avenues to bring art into various aspects of lifestyle and design. Join us on this exciting journey as we redefine the intersection of art and fashion. Follow our page to stay updated on our latest collections, collaborations, and creative endeavors. Together, let's paint the world with color and creativity, one 10x10 square at a time. #10x10Feet #ArtMeetsLifestyle #CreativityUnleashed our Page. Visit our Page to see the latest updates.

While Dark Academia, with its timeless elegance, intellectual curiosity and aura of mystery, may seem like an expensive and exclusive aesthetic, curating a stylish and budget-friendly wardrobe within this aesthetic is not only possible but also easy. Below, we discuss some tips and tricks to curate a Dark Academia wardrobe without breaking the bank #darkacademia #alternativefashion #rebelsmarket https://lnkd.in/dFfzeR3f

🔶 Did you know? The sale of this $3 billion #brand is soaring at a stunning 22% annually, all thanks to its #packaging color! 📈 🧡 Enter the world of Hermès where the iconic orange hue isn't just a color but a symbol of #luxury and craftsmanship. Here's the fascinating story behind it: 🌟 Pre-WWII Era: Hermès stumbled upon its signature orange shade by chance. Originally using cream-colored boxes, a post-war shortage led them to utilize rejected orange boxes. Surprisingly, customers fell in love with the hue, associating it with Hermès' dedication to excellence. 🔍 Fast Forward to Today: - Pantone now features 'Hermès Orange' in its official color palette. - Hermès has trademarked the shade, using it across its packaging, bags, and accessories. - The color instantly evokes the brand's essence, transcending the need for logos. 💡 Color Psychology Insights: Orange symbolizes energy, warmth, and creativity, perfectly mirroring Hermès' French heritage. It captivates attention while exuding approachability, blending tradition with modern flair. 🔶 Next time you spot that distinctive shade, pause to acknowledge how a simple color choice evolved into an iconic brand asset. Share your thoughts below on other brands with similarly powerful color identities! Want to get your packaging sorted? Check it out!! https://printsmith.co.in/ #Hermès #branding #luxury #colorpsychology #packaging #fashionindustry #fashion

"The best part about the job I have is to be able to dream, and then make those dreams a reality, this was exactly that." Christian Cowan The Adobe x Christian Cowan dress exemplifies this vision, merging fabric and technology into a living, breathing work of art. Traditional clothing, once static, can now be transformed into dynamic expressions of art and technology. Debuting as the main look of the collection revealed at Christian Cowan’s 2024 Fall/Winter New York City Fashion Week runway show, this unique piece isn’t just a garment but a truly dynamic canvas. Emblazoned with 360 degrees of Primrose petals cut into Cowan’s iconic stars, it mesmerised the audience, from the front row to the streamers at home. With each step, the pattern shifted and animated the avant-garde look, bringing the dress to life. Project Primrose is more than a technological marvel; it's a key that unlocks boundless possibilities in fashion design. With Primrose, designers are empowered to dream bigger, envisioning garments that evolve and interact with their environment. #fashioncommunity #fashionweek #adobecreativecloud #luxuryfashion #fashiondesign

Rimless, timeless, trendsetting. Discover the weightless allure of rimless eyewear from @matsudaeyewear at JJ Eyes. When it comes to finding the perfect balance between fashion-forward design and high-quality craftsmanship, Matsuda stands out. Elevate your look with Matsuda's #rimless frames, where each pair is a testament to the brand's dedication to precision and trendsetting aesthetics. #TrendyThursday

✨ Elevate your eyewear game with Longchamp and see the world through the lens of fashion. ✨ Dive into the world of #Longchamp, where every pair of sunglasses is more than just a fashion statement; it's a piece of history. Crafted with precision and a keen eye for style, #Longchamp Frame and Sunglasses blend contemporary design with timeless elegance, embodying the spirit of Parisian chic. From the drawing boards of the founder, Jean Cassegrain, to your wardrobe, Longchamp has been synonymous with excellence in design and innovation since 1948. #Longchamp Frame and Sunglasses collection is a testament to this legacy, offering unparalleled craftsmanship and a unique aesthetic that sets you apart from the crowd. Whether you're exploring the city streets or soaking up the sun, Longchamp sunglasses are your perfect companion, providing not just protection but a touch of sophistication to your every look. With frames that flatter every face shape and lenses that guard against the glare, step out in confidence and style. 🔍 Why Choose Longchamp? 🔍 -       Fashion-Forward Design: Each pair is a blend of classic and contemporary, ensuring you're always at the forefront of fashion -       Exceptional Quality: Using only the finest materials, Longchamp sunglasses offer durability and comfort in equal measure -       Heritage of Innovation: With a history steeped in artistry and innovation, Longchamp continues to set trends, not just follow them Join the ranks of the fashion-forward and choose Longchamp for sunglasses that speak volumes about your style. Experience the perfect union of form and function, where every detail tells a story of elegance and luxury. #Sunglasses #FashionLovers #DesignerEyewear #ParisianChic #LuxuryLifestyle #Elegance #StyleStatement #LongchampHeritage #IconicDesign #FashionHistory

Gen Z is tapping into nostalgia once again, but this time, the generation is bringing it to the boardroom. The "office siren" corporate aesthetic is taking over TikTok, but it isn't necessarily new. It blends high-fashion corporate looks with '90s and 2000s vintage charm — fitting for Gen Z, which can't get enough of the Y2K era. "I think this trend is coming back because people are really leaning into their femininity while still being a boss," Elisabeth Kassab, the founder of Stylistcheck, told Business Insider. "That is the best way I can describe it. It's the perfect mix of sexy and work-appropriate." The office-siren look is bold red lips, pencil skirts, stilettos, turtlenecks, chunky jewelry, and tons of neutrals and blacks. The goal is to command attention like the iconic Greek mythological characters who used their looks to lure men to their doom. Click the link below for more on the controversial office aesthetic. https://lnkd.in/exkUJsib (Credit: 20th Century Fox; Getty Images; Jenny Chang-Rodriguez/BI) #officesiren #officeclothing #officeoutfits

Why I love to design…. What is it about design that inspires me to create eyewear and why eyewear anyway? The typical answer would be symmetry. And yes, even if this is a cliché, it’s symmetry in eyewear that is everything with the gentle equilibrium that forms that perfect design. For example lets take the human face…. The complexity of our features, proportions and structure requires eyewear design to enhance and blend. It’s a fine line between enhancing and distracting. Or could that distraction actual be valuable and lighten up your face, much like a decoration or the perfect accessory. Let’s use a great example. Your favourite scarf that’s just the right blue and just the right weave that compliments and aligns with each and every ensemble. You would be so careful to never lose this scarf, as this becomes your dependable accessory that only belongs to you. So this should be the very same for your eyewear. Your dependable accessory that you wear every day and not forgetting the vital function to give you clear vision. So yes, when I design eyewear, I consider all of this and so much more to encourage you to love your eyewear and to wear them proudly. #caroneyewear #opticians #independentopticians #launch #neweyewear

The Fall 2024 season is a study in style contrasts: hard with soft, refined with relaxed, contemporary with classic—often all at once. Presented side by side, the runway collections might seem all over the map, but pinning down the throughline proved easy: outright permission to oscillate between opposites without raising eyebrows, to eschew trends as we know them for a more elective approach to dressing. Jillian Vieira noticed five sartorial thought-starters emerge from this season’s designer offerings: patterns, adornment and layering techniques you’ve likely encountered before, but reimagined to suit the multifaceted modern woman. See what stood out from the Fall 2024 runway trends, and how to incorporate them into your own dressing algorithm this fall.