tasc’s Post

The name (not sure how I feel about it being three words), the logo, Tiger strikes again. Below is a great read regarding just how unique TW's new partnership is with TaylorMade Golf Company. Specific to very few professional athletes, the new brand is separate from Taylormade itself. Identical to the relationship between Jordan and Nike. Going forward, it will be interesting to see whether Woods & Co. decide to make it the official brand of the new indoor golf league Tiger and Rory McIlroy debut next year. Something to keep an eye on, golf fans! #Golf #brandmarketing #tigerwoods #sportsbusiness

So as we start to now get close to the wonder that is the Olympic and Paralympic Games, this is the time whereby you'll see leaps - not only into the long jump sand trap, but also in terms of the technology that athletes will use. Check out my latest article for The Conversation regarding the 'Supershoe' phenomenon (which is based on an upcoming journal paper). https://lnkd.in/ew4bftch

Need help choosing the best custom Golf swag for your upcoming event? Read our blog for help picking exactly the right stuff.

With the Olympics and Paralympics fast approaching, a timely article by Dr Bryce Dyer about the use of supershoes. Last year, I spoke with Bryce on the Disability Sport Info podcast about technology in Parasport. You can check it out via the following link: https://lnkd.in/eR_-np_V The episode considers the use and development of technology in Parasport, as well as ethical questions around its use. #Paralympics #Paris2024

The design of your team apparel matters! Dive into the world of high-speed racing apparel with our new blog post. Explore the intricate details that matter and make a statement on and off the track. https://lnkd.in/gD3Gbzn4

Movmenta "Take part in our global survey and share your preferences and requirements regarding running shoes!" Movmenta, a UK sports-tech company, is conducting a global survey within the running communities to gain insights into their preferences and requirements regarding running shoes. Read more here and how to take part in the survey: https://lnkd.in/ePR4Sp_u #running #movmenta #global #survey #preferences #footwear

Today we discuss rugby, Rugby game is more popular in 6 countries: South Africa, Australia, France, UK, Japan, and Italy. Overall, this is played in all over the world. Each rugby team announces thirteen players in the field with 4 substitute in bench. Now, we disclose 10 qualities of a good rugby jersey. 1) Fabric Quality: The fabric should be durable, breathable, and moisture-wicking to keep players cool and dry during intense matches. 2) Fit: The jersey should fit snugly without being too tight or restrictive, allowing for freedom of movement while also reducing the risk of grabbing during tackles. 3) Durability: Rugby is a physically demanding sport, so the jersey should be able to withstand rigorous play without tearing or losing shape easily. 4) Design: The design should incorporate team colors, logos, and other branding elements while also allowing for player numbers and names to be clearly visible. 5) Comfort: Comfort is crucial during long matches, so the jersey should have flatlock seams to minimize chafing and irritation. 6) Safety: Some jerseys are designed with reinforced stitching in high-impact areas to enhance player safety. 7) Collar: The collar should be sturdy enough to withstand tugging during scrums and tackles but not too rigid to cause discomfort. 8) Customization: Many teams prefer jerseys that can be easily customized with sponsor logos, player names, and numbers. 9) Ease of Maintenance: Jerseys should be easy to clean and quick to dry to maintain hygiene and prolong their lifespan. 10) Regulatory Compliance: Jerseys should meet the regulations of the governing body of the sport regarding size, color, and branding. Overall, a good rugby jersey balances performance, comfort, and durability to meet the demands of the sport while also representing the team's identity effectively. We are manufacturing rugby jerseys that have the above 10 qualities. Feel free to contact us and make your perfect custom jerseys. #RugbyJersey #RugbyKit #RugbyGear #TeamJersey #SportsApparel #AthleticWear #SportsUniform #CustomJerseys #RugbyFashion #TeamWear #PerformanceApparel #SportsMarketing #GameDayGear #SportsFashion

More Americans are playing golf! ️According to Circana's data: 👟 Golf shoe sales hit $407.8 million in 2023 🚩 Overall golf equipment sales are up by 11% 🏌️♀️ Golf club sets (often indicative of new players) grew 22% in 2023, vs. 2022 ⛳Golf balls (indicative of participation) grew by 10% 🚀 The market has grown a massive 83% compared to 2019 #GolfTrends

NIL => Name, Image, Likeness. An "NIL Deal". A contract from an entity to a separate party to capitalize on their established name, image and likeness as a representation of that brand toward their following or toward those who they hope to connect with. This last week I had the honor of bringing in 3 new faces to the HOKA brand by signing our first NIL deals with NCAA athletes. What spurred this opportunity is our newly launched footwear sponsorship of the Foot Locker XC National Championships. An event that has 40+ years of history and has seen the top prep runners from the US utilize as their stepping stone to the next level. So, why not bring in 3 past champions and successful NCAA track and field athletes to help grow awareness and market the overall relationship? It seems to me like an obvious choice but also highlights something that isn't being done in this sport. Why sign contracts just to hope to build a relationship for a theoretical future? Why not sign ambassadors to your brand who are great people and who are excited to partner and are willing to achieve the objective of utilizing and growing one's name, image and likeness? Anyways, I am so happy to have Kole Mathison, Natalie Cook, and Karrie Baloga kicking off our NIL future at HOKA and I'm even more excited to be a force behind building out the best way to celebrate the successes of NCAA and HS athletes. #FlyHumanFLy

Good start into the year of sports - progress made into the right direction. More to come! Great times ahead including upcoming events like the Euro 2024, Copa América, the Olympics and Paralympics. #yougotthis Check out our Q1 2024 results here: #inside3stripes