Tastewise’s Post

Dive into the latest Tastewise virtual session with SVP of Foodservice Steve Canale to understand the impact of AI on marketing sales, foodservice strategy and more! #ArtificialIntelligence #VirtualLearning #WatchOnDemand

Curious about how AI is reshaping marketing and sales for food manufacturers? Dive into our latest virtual session with Steve Canale, SVP of Foodservice at Butterball. Learn how Butterball, LLC is leveraging AI to capture market share and enhance their strategic planning. In just 20 minutes, Steve covers: • The impact of AI on marketing, sales, and strategy • Butterball’s approach to AI integration • Best practices for team-wide adoption • How Tastewise is influencing foodservice strategy Don’t miss out—get the insights you need for 2025 and beyond! Link is in the comments to watch on demand. #ai #foodservice #innovation #strategy

Make sure to tune into this webinar!

Are you ready to explore the next generation of ingredient solutions? Join us tomorrow for a live session with Peter Losee, VP of Marketing at Bluegrass Ingredients, where we'll dive deep into how artificial intelligence is transforming the food manufacturing industry.   In this 30 min session, Peter will share how to: - use AI to unlock new flavor possibilities; - meet evolving customer demands; - leverage new marketing tools to meet today's pace of change; - optimize B2B storytelling for sales, and more! We'll see you tomorrow, Oct 10th, at 11am EST/4pm GMT! Link to register is in the comments ⬇ #flavor #ai #innovation #manufacturing

Happy National Taco Day! Imagine the disappointment of getting to your favorite taco spot and they’ve run out. This exercise might help you to be more empathic to your customers when you run out of product. The good news, with AI, this can be avoided. AI-powered tools can forecast demand, helping you stock the right items at the right time. No more overstocking or running out of essentials! From restaurants to retail, AI helps businesses run more efficiently by keeping everything well-prepared and on track. At Your AI Business Store (AIBS), we’re always stocked with AI-generated, ready-to-post social media content that doesn’t expire. Ready to streamline your online presence and operations? Visit https://lnkd.in/gyce7Twy to learn how AI can help your business stay ahead and give you more time for another taco. #NationalTacoDay #YourAIWizards #YourAIBS

Ever stumbled upon AI gimmicks posing as real products? While some may dismiss these as mere novelties, AI's role in unearthing valuable brand insights can't be underestimated. Case in point: Unilever's clever use of AI for Ben & Jerry's. By integrating data from social listening, customer feedback, and traditional research, they uncovered a quirky yet untapped market trend—ice cream for breakfast. Surprisingly, this idea isn't new; over 50 songs mention ice cream in the morning, and brands like Dunkin’ Donuts have already embraced the concept. Leveraging this insight, Unilever introduced a line of cereal-flavored ice creams, such as Froot Loops and Frozen Flakes, ingeniously connecting with consumers' nostalgic breakfast memories. This strategic move showcases how AI can reveal hidden opportunities and lead to innovative product development. #BrandMarketing #BenandJerrys #AIMarketing #CPG #FoodandBeverage

How can #AI enhance the consumer experience and deliver lasting value? Benjamin Lickfett, Global Head of Innovation at Diageo told the audience at Brand Growth Summit about the company’s What’s Your Whisky initiative. The app invited consumers who were not familiar with the whisky category to answer questions about flavours. Using AI, the app would then create a personal flavour profile for them and recommend a whisky. It proved so popular that Diageo rolled it out to 20 countries and expanded it into the beers and cocktails categories. And based on the millions of users who create these profiles they’re able to understand the flavour profiles of different markets. How cool is that! #BGS24 #brandstrategy #marketingstrategy

Time to Ketch-up with the times! 🍅 Big brands like Kraft Heinz have made waves with AI-powered ads, with their “AI Ketchup” campaign being prime example! They used DALL-E Open Ai to generate images of ketchup bottles with prompts not mentioning anything about the brand name. The result? The images that came out of this all that one thing in common. All the bottles looked just like Heinz packaging, which led them to the cheeky yet amazing tag line "This is what ‘Ketchup’ looks like to AI.” Just like Heinz used AI to elevate their marketing game, you too can harness this technology to propel your own business forward. So if you're ready to innovate and stand out, get in touch with us at success@ai-tech.uk #AI #Innovation #AIMarketing #Heinz #AIAds #AITechUK

We put together our latest insights on leveraging AI in grocery marketing 🛒 Find out how AI marketing is transforming our understanding of consumer food preferences, from niche cheeses to specialty breads.  Watch our webinar for tips on how to use AI in your marketing processes: https://lnkd.in/gE6TrcZ5  #AI #retailmarketing #AImarketing #grocerytrends #webinar

Kraft Heinz is leading the way in leveraging generative AI to revolutionize the food and beverage industry! Under the leadership of Helen Davis, SVP and Head of North America Operations, and with insights from Jorge J Balestra, Global Head of Machine Learning Operations and Platforms, Kraft Heinz is driving innovation across its supply chain, product development, and marketing efforts. As Matt Cosad, Head of Data and Analytics, explains, the use of AI-powered creative analytics has significantly reduced costs and improved engagement. This approach not only streamlines content production but also ensures that campaigns resonate more effectively with consumers. Read the complete story here: https://lnkd.in/gZBj_rgM #GenerativeAI #Innovation #Sustainability #KraftHeinz #AI #TechTransformation #FoodAndBeverage