Tata Consultancy Services’ Post

🚀 Thrilled to ignite change at Frontiers Health and delighted to speak on "𝘗𝘢𝘵𝘪𝘦𝘯𝘵 𝘊𝘦𝘯𝘵𝘳𝘪𝘤 3.0 - 𝘞𝘩𝘺 𝘢 𝘋𝘪𝘳𝘦𝘤𝘵-𝘵𝘰-𝘗𝘢𝘵𝘪𝘦𝘯𝘵 𝘔𝘰𝘥𝘦𝘭 𝘪𝘴 𝘢 𝘎𝘢𝘮𝘦𝘤𝘩𝘢𝘯𝘨𝘦𝘳." Get ready for some eye-opening insights: 🌟 Patients aren't just patients - they are savvy digital consumers: ✔️ 44% actively "shop" for healthcare providers before booking ✔️ 54% self-diagnose using online research ✔️ 60% prefer tele-health over in-person visits 👉 Yet, healthcare lags in digital adoption (55% vs. 90% in other industries). ❓ The era of patient-consumers is here, and they are raising the bar. How can we innovate to meet this challenge? 💥 Let's shake things up. Who's coming? #FrontiersHealth #PatientsareConsumers #PatientEmpowerment #PharmaChangemakers #PharmaCX #TevaNexter Brandon Drew

Do you want to create a seamless digital patient journey that engages your audience and converts?   Last month, we partnered with digital health tech company, RoseRx for 'The Next Era of Patient Engagement' event to demonstrate this.   We discussed how to:   - Connect the right patients with the right practitioners, at the right time - Move beyond disease awareness campaigns - Drive real ROI for healthcare campaigns - Adequately address patient concerns immediately - Key industry trends in patient journeys   Our excellent session was MC'd by AJ Rollsy who expertly navigated the topic and conversation. We featured a ROI-focused case study by Darren Woodhouse (iNova Pharmaceuticals) and a panel discussion with Julie Fish (Viatris) and Danijela M. (BioIntelect). They provided invaluable insights for overcoming campaign development challenges.   If you're curious about how to implement this for your own business, we can arrange a lunch & learn, or a personalised workshop, specifically for your product needs. Message us here on LinkedIn or email hello@paperandspark.com.au to get in touch.   #HealthcareDigitalMarketing #HealthTech #DigitalMarketing #wearepaperandspark Zeina Khodr Romain Bonjean Sara Lim Paul Everson GAICD Becky Amon Emily Hausman Andrea Lobos Tanya West Jennifer Wilson Stuart Murphy Joseph Ting Suma Wiggins James Hudson Margot Alais Freya Tonks Henry Biggs

Hear me discuss at #DigITpharma conference this week on the topic of innovative ways to improve communication between HCPs and healthcare companies. Looking forward to an exciting panel with Neli Botz, Prof. Dr. Dr. Ulrich Sprick, Dr. Normal Hecker, Simon Kurzhals, and Dr. Kati Wegner where I will talk about how Kranus Health already engages with HCPs and patients, what we’ve learned building a fieldforce from scratch to engage with all German Urologists, and which capabilities our virtual care platform will offer in the future. Who will be there? Which questions do you deem relevant? #healthcare #digitalhealth #dtx #pharmasales #healthplatform #medtech

In a new series of Digital Health Intelligence Market Analysis, HealthTech Founder and M&A Advisor Lloyd Price examines a range of high potential market segments in the UK, including: 1. Virtual Care – From Hype to Reality 2. Patient Engagement Platforms – Rebuilding Trust in the NHS 3. Population Health – from Reactive Care to Proactive Prevention 4. Digital Therapeutics – looking forward to a year of growth #HealthTech #HealthIT #DigitalHealth #lloydgprice #NelsonAdvisors https://lnkd.in/eyJ8mh7d

We’re looking forward to Pharma USA in a couple weeks. On Tuesday, March 26, CEO and Co-Founder, Trenor Williams will be speaking about #SDoH data for patient centricity. ➡ Understand the evolution of data to support health equity initiatives ➡ Explore the utility of SDoH data to drive personalized patient engagement ➡ Develop predictive patient journeys to hone engagement strategies across your organization See the full #REpharmaUSA agenda: https://lnkd.in/deEWVni5 #patientcentricity

As I see life science marketers adopt digital targeting and personalized messaging in their marketing plans, reaching the right healthcare providers (HCPs) at key decision-making moments to boost script lift outcomes is more critical than ever – and this is where the crucial role of 'Point-Of-Care Messaging' shows! From reviewing a patient’s history to writing a prescription, point-of-care platforms capture HCPs' attention and share relevant messages at critical moments. By strategically implementing POC marketing, we can enhance brand strategy, giving marketers a chance to influence prescribers without overwhelming them with unnecessary information. Want to know how? Read my latest opinion piece for Forbes Technology Council - https://lnkd.in/gaVgZUbq #pointofcare #pocmarketing #healthcaremarketing #endemic #HCPs #forbes #opinion

In 2023, the #digitalhealth ecosystem witnessed notable consolidation, increased investor scrutiny and a decline in investor support. Health systems prioritised operational efficiency and big tech made strategic investments in emerging AI capabilities. Where are we now? What’s the trajectory of digital health & how do #Pharmacists leverage #DTx to make better treatment adjustments, data-driven consultation with physicians, and help manage patient’s medications better? This podcast is an interview with Julien de Salaberry CEO of Galen Growth | Insights You Can Trust, Gil Bashe Chair of Global Health and Purpose at FINN Partners and our host Dr. Simi Burn, PharmD. We review the 2023 report, compiled by Galen Growth and FINN Partners, which charts the complex and fragmented Digital Health landscape and how Pharmacy care can be impacted. Listen here & all #podcast directories: https://lnkd.in/eGmPAdMG Download your copy of this report here: https://lnkd.in/dshyrhG6 Don’t miss attending the American Pharmacists Association Digital Health Rx Summit on March 21st, register here: https://lnkd.in/ef8NzDs9

In 2023, the #digitalhealth ecosystem witnessed notable consolidation, increased investor scrutiny and a decline in investor support. Health systems prioritised operational efficiency and big tech made strategic investments in emerging AI capabilities. Where are we now? What’s the trajectory of digital health & how do #Pharmacists leverage #DTx to make better treatment adjustments, data-driven consultation with physicians, and help manage patient’s medications better? This podcast is an interview with Julien de Salaberry CEO of Galen Growth | Insights You Can Trust, Gil Bashe Chair of Global Health and Purpose at FINN Partners and our host Dr. Simi Burn, PharmD. We review the 2023 report, compiled by Galen Growth and FINN Partners, which charts the complex and fragmented Digital Health landscape and how Pharmacy care can be impacted. Listen here & all #podcast directories: https://lnkd.in/eGmPAdMG Download your copy of this report here: https://lnkd.in/dshyrhG6 Don’t miss attending the American Pharmacists Association Digital Health Rx Summit on March 21st, register here: https://lnkd.in/ef8NzDs9

We had such a great time meeting so many attendees at the #MedtechVISION2024 conference! Our biggest takeaways from the speakers and panelists: 1) Patient advocacy is an unmet market in the healthcare system. We work with our customers to transform healthcare experiences and remove the anxiety, doubt, and uncertainty of patients and caregivers navigating a procedure. Today we're supporting a fraction of the healthcare system, but we envision a future where all patients have reliable, curated digital tools to support them throughout the entire care pathway. 2) When identifying your patient population, understand that the technology you use to support any engagement needs to be invisible and that patients have starkly different communication preferences and motivations across generations. We meet patients where they are in their journey and give them dynamic tools to learn about and engage with their health condition or procedure. Not every person uses every feature in our platform. Rather, people lean into the features they prefer to get the personal support they need - and their health outcomes are better for it. 3) We need to be guardians and curators of good data. This is huge. Our platform collects real-world, patient-reported outcomes data to give back to patients, so they can monitor their own progress. And of course, our customers benefit from mountains of data to leverage in making more-informed product, research, and business decisions. We're continuously identifying ways to make this process more engaging for patients (better data quality) and more efficient for our customers (better data strategy). We were sharing copies of our digital health playbook at the conference. If you didn't get a copy of our digital health playbook while we were there, you can download a copy here: https://lnkd.in/eUasTjkq Read about common problems medtech companies are facing and the effective solutions we’ve designed for each one. #HealthTech #MedTech #DigitalHealthcare #MedTechInnovation