Taylor Farms’ Post

What are your thoughts on this product? I heard a colleague saying the quality is top notch, comparable to established brands like Bakers Inn? Could this lead to more innovations or offerings given the naming is diverse? This bring memories of the Delta cans that were named after people names. What happened to that idea and why did they drop it? #productnaming #brandpositioning #propositions

💥Exclusive for a limited time! That should increase the excitement levels but it is not what we want! Sure we celebrated our first listing in a Fuller's Brewery pub and it is a great venue in the middle of the city but there are over 400 Fullers pubs. Yet more challenges... 1️⃣ Get noticed on the back bar. Fullers are doing a great job labelling sustainable brands ✅️ 2️⃣ Get the bar staff on your side. 🤔 Need to do some work on that. 3️⃣ Engage and be creative. Create campaigns that shout about your "exclusive" partnership. 💡 ...and the reward? Not to be exclusive to one Fuller's pub and to be in all 400 and that seems far more exciting. #recycle #reuse #sustainable #hospitalityindustry #trave #retail

Can we have an honest discussion about Foxtrot? First, big kudos to Snaxshot for breaking the news before anyone else and handling it, IMHO, in a balanced and professional manner. Second, to be clear, I am very upset to see Foxtrot close down, especially in this rapid manner. I know how hard this must be for everyone involved and I am so sad to see these stores close, especially the one in Old Town Alexandria, which was anchoring such an important corner of the neighborhood. But, maybe this is a time for greater reflection for the industry. I assume, as everyone should Foxtrot did not fail because of mismanagement or poor leadership. No blame there. Macro effects - high rents, high labor costs and reduced foot traffic in downtown areas- were likely the biggest problems Foxtrot faced and made profitability impossible. Scaling too fast was also likely another key problem. I can only guess here. But the scaling too fast question should make us all take a step back and look at the assumptions behind why Foxtrot was such a darling of the industry and investor portfolios...until this week. To my knowledge bodegas and CVS locations (that Foxtrot was, I assume, competing against) are not failing and shutting down at the same rate. So maybe, this is another case where investors, who come from the 0.1%, were just WAY WAY too out of touch with the vast majority of consumers. Investors in the food industry continue to assume that the market for eclectic and esoteric food and bev is/was much, much bigger than it actually is....so many examples. Maybe bodegas and old school delis aren't so bad. They get the job done. They do not have to be "cool." They have been great businesses for immigrant families for generations. Why do we need to make them "cool?" Food is not fashion. Food and beverage (non-alcohol) are not lifestyle brands. Food brands are not aspirational brands. Consumers don't anchor their identity to food brands or get tattoos of food company logos. Food is amazing, personal and cultural...food brands are not. We are commodities. We are easily replaceable and often consumers don't distinguish between brands. It takes a hundred years and continuous work to build brand loyalty in a commodity...I am competing against one of those. Let's stop trying to make food "cool" and just make it better for the average consumer. Our consumers should be families and people just trying to pay their rent and get to work and not the millionaire heiress with the huge TikTok following. https://lnkd.in/ebMgUn6y

Awards aside (and who doesn't love recognition, especially in a sea of over 5,000 entries?), this is a stellar example of 'working to the brief', responding to client objectives and avoiding agency 'house style' syndrome. This is why Affinity Creative Group just marked a successful decade in business--helping clients of ALL TYPES stand out, build brands and connect with consumers, to CREATE DEMAND regardless of wine style, price point or target demographic. A huge shoutout to PAUL HOBBS WINES, Acidity Trip Wines, and all of our clients; for entrusting us with the creative stewardship of their brands. From established franchises to bold new innovations, we are grateful for their trust and confidence in Affinity to create a 'story on a label,' that grabs attention, prompts a smile and gets purchased. Here's to Affinity's next 10 years, now operating as oneteam™ in partnership with kabookaboo. I have a feeling there's going to be even more clients, more awards and more brands to celebrate. #oneteam #packaging #packagingdesign #wines #winelabel #design #designagency

❓️ What does Ricky Gervais and Warren Buffet have to do with Penrhos Spirits? ✅️ Answer ➡️ Ask me to grow a strawberry and I will grow you the best tastiest strawberry no problem. ➡️ Ask me to make you a gin. No problem and we have won loads of awards. ❌️ Ask me to grow a brand and scale a business and I am an enthusiastic amateur who needs to listen to advice. This is where Ricky Gervais and Warren Buffet help. 💡 Notice Rolo the dog in the photo. According to Ricky Gervais you get more notice with a pet in your marketing. Done💥 💡 Have a look at Warren Buffet's 25:5 rule on focus especially when you are overwhelmed. ➡️ Make a list of all your tasks. if you are a small team in a challenger brand like us that might be more than 50. ➡️ Now focus on the top 5. ➡️ One day all our team will be successful and that is another WB story. Ask his gardener. My top 5 1️⃣ Sainsbury's RoS. 2️⃣ UK Distributor. 3️⃣ Travel Retail Negotiations. 4️⃣ Farming 5️⃣ Walking our marketing asset Rolo. 6️⃣ Brand building. 7️⃣ Production. 8️⃣ Sainsbury's order. 9️⃣ Collecting raspberries from Chris Price. 1️⃣0️⃣..... #retail #fmcg #sustainable

Having not too long ago married into a family rooted in Alabama and Tennessee, I have become accustomed to having Milo’s #tea at every family occasion (and I appreciate that they buy jugs of the unsweet version in addition to the sweet they all love). So I particularly enjoyed the lunchtime speaker at #BevTech today, Tricia Wallwork, CEO of Milo's Tea Company, Inc., who talked about what drives the company forward. It was never really the intent for Milo’s to be a #beverage company. Through the generations, this family-owned company has been driven by economic prosperity not only for themselves but also for the communities that they’re part of. It began with Tricia’s grandfather, Milo, who—after returning home from World War II, where he was an army cook—opened a restaurant selling burgers and fries in Birmingham, Ala. Tricia’s parents started franchising the restaurant in the 1980s. When her dad was looking to retire and sell the restaurants, the buyer didn’t want the tea, so he kept that. Along the way, Wallwork traded in her high heels for some steel-toed boots, dropping her law career to take over the family business. Manufacturing space grew from about 3 acres to over 100 in 2020 at a new greenfield facility in Tulsa, Okla., then expanded further to a brownfield dairy facility to make #lemonade, and now is building another facility in Spartanburg, S.C. Today, Milo’s is in all 50 states, at more than 50,000 retail locations across the country—doing just as well in Whole Foods as it does in Walmart. Regardless of how it grows, it’s still very much about communities, according to Wallwork, who talks about building institutions that make a positive impact in the world. “Don’t get me wrong, this isn’t a Pollyanna thing. We are a culture of very high accountability, high results, and high trust,” Wallwork says. “But we know that we are also there to help one another—whether that’s our external partners, our associates, or anyone that is in our ecosystem.” ISBT - International Society of Beverage Technologists ProFood World

On behalf of all of us Cheesecake & Co, I wish you all a very HAPPY INDEPENDENCE DAY. At the end of the day, I believe what truly matters is for all of us to feel independent and free. Free from everything that holds us back. Free from everything that puts us down. On that note, I'd love to know what "INDEPENDENCE" really means to you. #independence #independenceday #independentindia #independentyou

Meet Andrew Tendick, President and Co-Founder of Proper Brewing Company! Check out our most recent episode of under the tent where they share how events have played a role in their growth and brand awareness over the years! 🔗 Link in the comments ⬇️ #craftbeer #craftbrew #craftbrewersconference #eventmarketing #fieldmarketing

Ever wondered what goes on behind the scenes at Kaufhold's Kurds? Come take a look! From our office to our factory, our team works hard to bring you the best cheese curds around!  Spot any familiar faces in our video? Shout out the team in the comments below! #wisconsinsmallbusiness #wissmallbiz #ellsowrthwi #wisconsincheese #wisconsinlife #wisconsinfoodie #wisconsineats

Snoop Dogg, never in my wildest dreams did I think I would be tagging you on a LinkedIn post or drinking your wine. Please know that we are here for all your branding needs Branded by Berkeley #icon #brandstorytelling #branding