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"While all things demure have since taken over our feeds, a brand’s TikTok strategy doesn’t need to follow suit. TikTok is a place for bold creativity, chaos, and connection, and brands that embrace a less timid, less mindful approach than traditional marketing efforts will come out on top." Eleven 's Client Partner, Eliza Smith, shares her views on why brands should throw out the marketing rulebook for TikTok. Campaign Asia-Pacific. #tiktok #disruption #verydemureverymindful

Less demure, less mindful: Is there still a need for a TikTok marketing rulebook? | Opinions | Campaign Asia

Less demure, less mindful: Is there still a need for a TikTok marketing rulebook? | Opinions | Campaign Asia

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