TBWA\Chiat\Day’s Post

👀 I spy a few Pirates leading the charge on #WorldMentalHealthDay! 🏴☠️ Krystal Alegbeleye, Jeff O'Keefe and Ben Myers are sharing their go-to ways for staying grounded and recharging after the workday, showing how they prioritize mental well-being outside the office. ✨ 👉 Swipe to discover their stories!

TBWA\Chiat\Day NY's Executive Strategy Director, Social & Content, Lesley Parks, took to The Clios Creative Summit yesterday to drop some knowledge on their social-first marketing panel!   Here are a few key takeaways:   💡 What keeps Lesley up at night? “The balance between speed and thoughtfulness when it comes to social. There’s so many niche communities moving culture forward.” Her thought is, “Only hop on (a trend) if you have something to say. What are the moments that matter and make culture?”   💡A piece of advice to the creatives in the rooms: “Are you obsessed with an idea that’s poppin’ off? Are you interested in it? Is it relevant? Fight for your idea!”   💡”Social-first marketing is really just audience-first marketing. Thinking about who are we going after? What is your mindset for the platform, and making sure we’re creating to them. You have to create to the brief as well but the audience comes first.”   💡 “That’s our job as creatives in advertising. Try it yourself. Get Your hands dirty!” Thank you again to the Clios for having us and to moderator Krystle Watler for an inspiring discussion!

The accolades keep on coming. We are incredibly honored to have won GOLD for our work, "The Black Grammy," in the Design Zeitgeist category at this year’s LIA - London International Awards. Our team is proud to continue making work that harnesses the power of creativity to make a positive impact in the music industry. Huge congrats to all our Pirates, our global design center of excellence, Design by Disruption (DXD), and our partners at The Recording Academy. #TheDisruptionCompany #disruption #creativity

To promote Moderna's US Open sponsorship and align the Moderna brand with moving humanity forward, our friends at TBWA\Health Collective celebrated the life of one of the greatest change makers in tennis history: Arthur Ashe. For the first time in history, a major brand shed a raw light on Arthur Ashe’s journey and achievements—allowing Moderna to start an intimate conversation with its customers and reinforce Moderna’s spirit, values, and actions. The campaign has swept at all major award shows, defying what health advertising looks like today, all the while surpassing expectations. And today, we're proud to congratulate the team on another victory... A Grand PRIX and THREE GOLDS 🏆 at the LIA - London International Awards. Kate Cronin Carlene Esposito jonathan isaacs bruno bomediano Lisa Savage Victor Toyofuku Mateus Coelho Paul Sullivan

What a week! More celebrations are in order as LA's Senior Strategist, Hannah Schweitzer, was named the first ever Emerging Strategist at this year's Jay Chiat Awards. AND...our campaign for Discover Financial Services, “Especially for Everyone,” created in partnership with Mindshare also received the Honorable Mention nod in the Jay Chiat Awards National Strategy category! Congratulations, to all! We’re so lucky to work with this crew. 🏴☠️ 4A's | #TheDisruptionCompany #JayChiatAwards #Strategy

"As agencies we need truth. We need to be told when it's not good enough and we don't fully understand the heart of the problem." When clients and agencies aren’t aligned, achieving good work becomes nearly impossible. It’s crucial to be truthful when something isn't working and to find a solution together. Last month, TBWA\Chiat\Day and Forbes gathered 70+ senior marketers and agency leaders in New York City to discuss how clients and agencies can together drive business impact. 🤝 Listen below as Chiat\Day CEO Erin Riley speaks with Forbes' Seth Matlins about why sacrificing truth means sacrificing innovation. Without psychological safety, we refrain from taking risks and, as a result, don’t disrupt. It’s therefore vital "to challenge, debate, and be challenged."

Our clients at LG Electronics are all about making Life Good. And nobody makes Life Good quite like street performers. But they don’t always get the recognition they deserve. So, to launch LG’s new range of #XBOOM speakers, we’re putting the spotlight on them, by giving them their very own global music festival 🌍 🔈 BOOM BOOM POW FESTA will feature 9 street performers, across 9 countries, performing 9 covers of iconic party anthem ‘Boom Boom Pow’ by the The Black Eyed Peas. Why ‘Boom Boom Pow’? Well, it’s the ultimate party anthem for the ultimate party speaker. Plus, it happens to mention the name of the speaker more than 100 times! Tune in to BOOM BOOM POW FESTA from 12pm ET on Saturday, October 5th: https://lnkd.in/gTzKCU4s And thank you to our incredible teams at TBWA\Chiat\Day NY, partners and clients for helping us bring this to life. Let’s get BOOMing! 🥁 🎸 Walt C. Royston Ang Tom Vizard Oscar Mendoza Tina Lam Thalia Tsouros Anne-Camille Charpié Brigid Cooley Kristen Cooler Ava Swarup Melissa Hill Allie Lightcap Tori Bowser Surina Mehta Riyad Alam Elliot Carter Delaney Thomson Sergio Saucedo

Introducing CHAPTER 01: “Launderette” In our newest collaboration with Levi Strauss & Co., we are reimagining stories from the past to start a new chapter. 

It's always a treat to hear from TBWA\Chiat\Day NY's Executive Strategy Director, Social and Content, Lesley Parks, when it comes to winning the social game. Join her at this year's #CliosCreativeSummit to hear what it takes to make the kind of social-first marketing that delivers engagement and business results, with shareability as the centerpiece.

Big congrats to LA's brilliant Senior Strategist, Hannah Schweitzer, on her nomination for the first-ever Emerging Strategist Award presented by the 4A's Jay Chiat Awards! 👏 Winners will be announced September 30. Cheers and best of luck, Hannah, from your Pirate fam! 🏴☠️ #EmergingStrategist #Strategy #Advertising #Awards #JayChiatAwards #TheDisruptionCompany