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🚀 Bold innovation and creativity are what sets businesses apart in 2024… In light of MAD//FEST last week, one insight that particularly grabbed our attention this year, was heralding being bold in order for businesses to stand out in the crowd of ‘cognitive overload and bombardment’. 📣 Here’s the key takeaway: boldness is essential, but disruption without meaning is futile. While creativity is the cornerstone to being bold, true commercial success involves boldness being human-centric, brand-centric and context-centric. Many may fear the risk of failure but, in an oversaturated market, being bold with purpose should be a value that is deeply ingrained across all businesses. This is a challenge that many of the design and creative agencies we partner with face day-to-day in their clients’ briefs. By harnessing the power of bold innovation, creativity, strategy and design, rooted in a robust understanding of the brand, they can create a space for businesses to distinguish themselves. 💫 Here’s to a bold and successful second half of 2024! 🎉 Click the link to read the full MAD//fest article: https://lnkd.in/eJaBtmZk Photo credits to: MAD//FEST #MadFest #BeBold #Marketing #Communications #Branding

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