It's the penultimate day of our 12 Days of Coverage, and today, we’re sharing a piece featuring Conran Design Group’s Ludwig D. in Khaleej Times, one of the leading publications in Dubai and the Middle East. “Through thoughtful branding and design, a country like Saudi Arabia can tell a new story—one that balances tradition and modernity, heritage and progress. As Duran puts it, ‘Brand is the cornerstone of any organisation's ability to drive public perception or a change in public perception.’ For Saudi Arabia, this World Cup can be the foundation of a new chapter in its story.” Read the article to learn more about how branding can spark global conversations and shape perceptions: https://lnkd.in/ePuSSmAH #Sportsbranding #Globalbranding #thoughtfulbranding #thoughtfuldesign
TDC PR’s Post
More Relevant Posts
-
🚨 Exciting News 🚨 Inspired by the resilience of nature, designed for the future of sport—Introducing the King Abdullah Economic City Stadium. 🏟️ ⚽ We are proud to reveal our involvement in designing the King Abdullah Economic City (KAEC) Stadium, a landmark project for the FIFA World Cup 2034™ in the Kingdom of Saudi Arabia, this cutting-edge stadium will be a centrepiece of innovation, sustainability, and community legacy. The King Abdullah Economic City Stadium reflects the city’s vision for progress and balance. Inspired by the heat-resilient super-corals of the Red Sea, its design embraces organic forms, vibrant colours, and sustainable practices—an architectural homage to its unique environment. With a seating capacity of 45,700 and a masterplan spanning over 800,000 square meters, the project achieved a high score in the FIFA technical scoring for host stadiums. The design allows for innovative features such as: ● A high-performance thermal façade designed to combat solar gain and reduce cooling demands. ● Demountable tiers to enable diverse post-tournament uses, from concerts to Saudi Women’s Premier League matches. The stadium will serve not only as a world-class venue for global events but also as a hub for the community, seamlessly integrating retail, leisure, cultural, and residential spaces. Designed to achieve LEED Gold (or equivalent accreditation), it sets a new standard for sustainable infrastructure and legacy planning. 🌿🏅 As excitement builds for the FIFA World Cup 2034™, we celebrate the opportunity to contribute to shaping sustainable, future-ready venues on a global stage. 📍 To read more about the project, click here: https://lnkd.in/dD2AzN2R #TeamAFL #ArchitectureForLife #Saudi2034 #GrowingTogether
To view or add a comment, sign in
-
-
I'm incredibly proud to share the launch of Dubai’s only full-size indoor football pitch at ISD Dubai Sports City Dome, home of LALIGA Academy Dubai Academy. This project not only sets a new benchmark for sports infrastructure but also aligns with a greater focus on athlete well-being—something particularly relevant as we mark #WorldMentalHealthDay. Physical activity plays a huge role in mental health, and having a safe, high-performance space to play is key. The GreenFields MX Elite system, a FIFA-certified surface made from 100% recyclable materials, ensures optimal playing conditions while also being environmentally responsible. We’ve also chosen natural cork infill over traditional crumb rubber to create a safer, healthier surface—especially important for younger athletes. As we move forward, our goal is to transition all pitches at ISD Dubai Sports City to hybrid, sustainable fields, promoting both physical and mental well-being through world-class facilities. Here's to creating environments where athletes can thrive, both physically and mentally. #WorldMentalHealthDay #SustainableSports #AthleteWellbeing #FootballForAll #MentalHealthMatters #SportsInfrastructure #SustainableInnovation #ISDDubaiSportsCity
To view or add a comment, sign in
-
Excited to share my latest book chapter "Building a Lasting Legacy: Beyond Qatar 2022" in the recently published book "The 2022 FIFA World Cup in Qatar"! In this chapter, I explore the urban legacies of the 2022 World Cup and its impact on Doha's urban environment. Through extensive research, including analysis of official documents, expert interviews, and site visits, I examine the challenges and opportunities presented by mega-sporting events. Key findings: • Risks associated with using mega-events to drive massive construction plans • Potential for white elephants and unnecessary infrastructure • Importance of careful long-term legacy planning I also provide recommendations for more sustainable approaches to mega-event planning and post-event legacy management. https://lnkd.in/dzc66ybj #UrbanPlanning #Sustainability #MegaEvents #Qatar2022 #WorldCup #LegacyPlanning
To view or add a comment, sign in
-
Crafted to inspire. Our new visual identity is here, reflecting our passion for exhibitions, events, and innovative branding. 🚀 O3 #CreativeBranding #Exhibitions #Events #o3creatives #o3 #o3dubai #o3saudi #o3qatar #uae #branding #exhibition #digitalmarketing #work #business #dubai #visualidentity
To view or add a comment, sign in
-
#Congratulations 🎉 🎊 Saudi Arabia Awarded Hosting Rights for the 2034 FIFA World Cup Saudi Arabia has officially been awarded the hosting rights for the 2034 FIFA World Cup, marking a historic achievement for the Kingdom and a key milestone in its Vision 2030. This event is set to further establish Saudi Arabia as a global hub for sports, culture, and innovation. A Bold Vision Backed by Investment The Kingdom is allocating a staggering $20 billion budget to prepare world-class infrastructure, including: ✅ 15 cutting-edge stadiums: ✅ 11 brand-new constructions ✅ 4 refurbishments of existing venues ✅ Investments in public transport, hospitality, and tourism infrastructure to accommodate millions of visitors. Key Cities to Host the World Cup The matches will take place in five major cities, each showcasing the diversity and innovation of Saudi Arabia: •. #Riyadh: Featuring the iconic King Salman International Stadium, set to host the opening and final matches. • #Jeddah: Utilizing its waterfront for stunning fan experiences. • #NEOM: The futuristic city with eco-friendly, tech-driven stadiums. •. Al Khobar and #Abha: Highlighting regional culture and hospitality. Construction and Economic Opportunities •. Mega Construction Projects: These stadiums and infrastructure projects offer immense opportunities for global construction firms, project management consultancies, and local contractors. •. Economic Impact: The event is expected to boost sectors like tourism, hospitality, and retail, creating tens of thousands of jobs and significantly contributing to economic diversification. A Sustainable World Cup Aligned with #Vision2030, Saudi Arabia is committed to hosting a sustainable tournament, focusing on green technologies, renewable energy, and minimizing environmental impact in all aspects of planning and execution. This landmark achievement not only cements Saudi Arabia’s position on the global sports map but also accelerates its journey toward a diversified economy and cultural renaissance. #FIFAWorldCup2034 #SaudiVision2030 #GlobalSports #MegaProjects #Parsons Source: Time Out Riyadh, The Sun
To view or add a comment, sign in
-
-
🌍 Exciting times ahead for Saudi Arabia's real estate market with the FIFA World Cup 2034 on the horizon! Here's a breakdown of what we can expect: Positive Impacts: 1️⃣ Increased Demand: The influx of tourists, players, staff, and media personnel will create a surge in demand for temporary and permanent housing, leading to a rise in rentals and sales. 2️⃣ Commercial Boom: Businesses and investors flocking to the event will boost demand for office spaces and retail establishments, presenting lucrative opportunities for growth and investment. 3️⃣ Infrastructure Development: To prepare for the World Cup, Saudi Arabia is likely to invest heavily in infrastructure projects, including transportation upgrades and hospitality infrastructure, enhancing property values near these developments. Market Value and Prices: With increased demand for housing and commercial spaces due to the influx of tourists, players, staff, and media personnel, the market value of real estate properties is likely to rise. This heightened demand may lead to an increase in property prices, particularly in areas near the host cities where infrastructure development and event-related activities are concentrated. Return on Investment (ROI): Investors in Saudi Arabia's real estate market stand to benefit from the FIFA World Cup 2034. The surge in demand for temporary and permanent housing, as well as commercial spaces, can translate into higher rental yields and property appreciation. This increased demand may contribute to a favorable ROI for investors who capitalize on the opportunities presented by the event. As we gear up for this global event, let's work together to capitalize on these opportunities for a thriving and dynamic real estate landscape in Saudi Arabia. #FIFAWorldCup2034 #RealEstate #SaudiArabia #InfrastructureDevelopment 🏡🌟
To view or add a comment, sign in
-
-
2022 has been a transformative year for the Middle East, with global events like the FIFA World Cup Qatar and The World Expo in Dubai putting the region in the spotlight. With a surge in foreign direct investments, it's no surprise that brands are flocking to establish themselves in the Gulf. According to an article by Campaign Middle East, the region saw a staggering 97% increase in projects in 2021, and this number is only expected to rise. However, with increased business growth comes fiercer competition. To stand out and succeed, brands must be willing to take risks and innovate. At Toranj Agency, we understand the importance of impactful branding experiences. Let us help you navigate the market and develop a strategy that sets you apart. Look no further! Get in touch with us at https://lnkd.in/e8c_NEvD More info: https://lnkd.in/eSa8gRJa Business WhatsApp: +971 58 211 7908 #ToranjAgency #adagency #marketing #brandconsultancy #digitalmarketing #marketresearch #TVcommercials #advertisingandmarketing #innovative #creativity #futurism #Dubai #gatar #UAE #thegulf #إبداع #إعلان #العلامة_التجارية #ابتكار #تسويق #تسويق_رقمي #تكنولوجيا #دبي #الإمارات #فيديو
To view or add a comment, sign in
-
-
⚡️ The GCC: A New Frontier in the Business of Sport ⚡️ As the sports business industry evolves, this region, the UAE, Saudi Arabia, and Qatar are rewriting the playbook on what it means to be a global sports hub. UAE: Setting the Standard With its world-class venues, international events, and commitment to sports tourism, the UAE has crafted an ecosystem that draws talent, fans, and brands from all over the globe. Dubai and Abu Dhabi are not only destinations but true leaders in sports innovation. Saudi Arabia: The Vision is Clear Through Vision 2030, Saudi Arabia is investing heavily in sports, sparking incredible growth in events, infrastructure, and a fitness-driven culture. With every new event and partnership, the Kingdom is opening doors for brands, athletes, and fans alike. Qatar: A Global Stage Hosting the FIFA World Cup showcased Qatar’s readiness to make a mark on the global sports map. The country’s ongoing investments in sports facilities and development reflect its commitment to being a long-term player in the industry. The potential in the GCC is inspiring, and I’m looking to connect with those who share a passion for shaping the future of sports here. Let’s engage, collaborate, and push forward the sports industry together. 🏆 Let’s connect! 🙌 #SportsBusiness #GCCSports #UAE #SaudiArabia #Qatar #FutureOfSports #Networking #UK #USA #Global #SportsEvents #Innovation #Partnerships #Partners #Opportunities
To view or add a comment, sign in
-
🥊 This past weekend's Joshua vs. Dubois fight was not only an epic showdown in the ring but also a powerful demonstration of how sporting events can transcend borders and bring cultures together. Hosted as part of Riyadh Season, it showcased the potential for collaboration between the UK and Saudi Arabia, creating an unforgettable experience for fans worldwide. The impact of bringing Riyadh Season to the UK could be monumental, blending the excitement of world-class sports with cultural and entertainment elements that make Riyadh Season so unique. It's an opportunity to create immersive, multi-faceted events that appeal to both global and local audiences, unlocking new sponsorships, tourism, and cultural exchanges. This is just the beginning of what could be a transformative partnership between these two countries, expanding the reach of luxury, sports, and entertainment in a way that truly unites people! What are your thoughts on Riyadh Season’s global impact and how it could reshape the sports and entertainment landscape here in the UK? #JoshuaDubois #RiyadhSeason #GlobalSports #Luxury #SportsMarketing
To view or add a comment, sign in
-
This is long overdue: Thanks to the organizers of the first #InternationalMICESummit in Riyadh 🙏 and Kudos to the entire team! Truly amazing how #Scega made this event happen in only 3 months 🚀. It has been a privilege to speak at the event! 🎤 Some takeaways: 1. Riyadh appears to lead the world in construction activity, with its skyline dominated by high-rise cranes 🏗️. 2. Saudi Arabia stands out as the GCC country with the largest captive market, the highest population, and the strongest GDP 💰📊. 3. The country is shifting its focus away from hydrocarbons to diversify its economy 🌱. 4. The exhibition and conference industry is rapidly expanding 📅, with numerous international organizers introducing new events to the Kingdom 🌍. RX, Messe Munich, Clarion, Fiera Milano, Messe Dusseldorf and Koelnmesse have announced their market entry 🚢. We anticipate the exhibition industry will grow by at least 10% annually 📈 in the coming years, assuming adequate venue capacity is available 🏢. 5. While venue space remains limited 🚧, upcoming global events like the World Expo 🌐 and the FIFA World Cup ⚽ are expected to drive significant capacity expansions. 6. Although Riyadh will continue to be the primary hub for exhibitions and conferences 🏙️, all 13 regions of the Kingdom are actively prioritizing the development of this sector 🛠️, with new venues emerging across the country. 7. Saudi Arabia is poised to become the leading competitor to the UAE in the Middle East's exhibition and conference industry 🌟. 8. “The term MICE is a misconception” – Sherrif Karamat H.E. Fahd Al Rasheed; Saudi Conventions & Exhibitions General Authority; Hatim Alkahily; Mohammed Alabdali; Chiara Palieri كيارا باليري; Ala'a K. Allam, MSc; Ali Alshehri(CEM,EMD,PMP); UFI, The Global Association of the Exhibition Industry; Kai Hattendorf; Naji El Haddad; Lisa Hannant; Russell Wilcox; Wolfram Diener; Stefan Rummel; Mark Temple-Smith; Bilal Al Barmawi; Kamal Kallas; Jessica Natinsky; Brian Britton; Geoff Dickinson; Mike Champion; Francesco Santa; Roberto Foresti; Denis Steker; Andrea Sozzi; Dr. Debbie Kristiansen; Sherrif Karamat; Senthil Gopinath; Michael Kruppe; Majed Aljuaid
To view or add a comment, sign in