Teads’ Post

As the Paris 2024 Summer Olympics unfold, NBCU’s staggering viewership of 34.5 million across its platforms is more than just a testament to the allure of live sports. This surge, a 79% increase from Tokyo’s games, highlights a profound shift in how audiences engage with global events. The convergence of traditional broadcasting and digital streaming has created a holistic viewing experience, drawing in diverse demographics and expanding the Olympics' reach like never before. As we are amazed at the athletic prowess on display, these numbers also force us to reflect on the evolving landscape of media consumption and its potential to unite millions in shared moments of triumph and inspiration. How will this trend shape future sporting events and our collective experience of them? The Paris games not only celebrate human achievement but also herald a new era in global viewership.

In today's digital age, sports fans are not just passive observers. Social media has become a game-changer for sports enthusiasts, especially during the Olympics. Fans around the globe are turning to their favorite platforms to watch highlights, get real-time updates, and show their support for athletes and teams. Learn how fans across 26 countries are using social media to enhance their Olympic experience: https://lnkd.in/gJhjX9SB #TGMResearch #research #marketresearch #onlineresearch #datacollection #sports #SportsMarketing #OlympicInsights #BrandStrategy #Olympics2024 #Paris2024 #RoadtoParis2024

Who's watching the 2024 Paris Olympics?! 👀 🏅 This year, the Olympics are more interactive and engaging than ever, thanks to social media... Athletes are now at the forefront of this social media wave. Unlike previous years, they have more freedom to share their journeys on platforms like TikTok and Instagram. From training sessions to daily life in the Olympic Village, fans are getting an inside look at the personal side of their favourite athletes. This change is allowing athletes to build and showcase their personal brands in a more authentic way. Broadcasters are also delivering extensive Olympic coverage not just on TV, but across digital platforms and social media. BBC Sport especially are ensuring you never miss a moment with live streaming, real-time updates, highlights and interviews. 🌐 www.prbywhitney.co.uk 📨 hello@prbywhitney.co.uk ☎️ 0161 457 0601 #Paris2024 #olympics #socialmedia #BBC #eurosport #athletestories #digitalengagement #marketing #olympicsparis #paris #socialmedia #digitalpr #digital

In today's digital age, sports fans are not just passive observers. Social media has become a game-changer for sports enthusiasts, especially during the Olympics. Fans around the globe are turning to their favorite platforms to watch highlights, get real-time updates, and show their support for athletes and teams. Learn how fans across 26 countries are using social media to enhance their Olympic experience: https://lnkd.in/g6xDHiyR #TGMResearch #research #marketresearch #onlineresearch #datacollection #sports #SportsMarketing #OlympicInsights #BrandStrategy #Olympics2024 #Paris2024 #RoadtoParis2024

As the 2024 Summer Olympics kick off today in Paris, a multilingual Harris QuestDIY survey captured a pulse on how people in the U.S., U.K., and France are feeling about the games. How do attitudes about the Olympic games differ between audiences in their respective countries? Which sports are respondents most looking forward to watching? Dive into the latest from Stagwell Marketing Cloud to find out: https://lnkd.in/gPZWQGgd

The Social Media Olympics 🏅 Social media has dramatically transformed the way we experience and engage with the Olympics. In the past, the Olympic Games were largely defined by scheduled broadcast coverage and limited real-time updates. However, the proliferation of social platforms has ushered in a new era of Olympic fandom and participation. Today, athletes, organizers, and fans alike are able to share intimate, behind-the-scenes glimpses into the Olympic journey. This has humanized the Games, allowing viewers to connect with competitors on a more personal level and feel invested in their stories and achievements. Social media has enabled a two-way dialogue, empowering fans to actively voice their reactions, opinions, and support in real-time. The Olympic experience is no longer a passive viewing activity, but an interactive, communal celebration. In many ways, social media has democratized the Olympics, shifting the narrative away from traditional media gatekeepers and giving a voice to a diverse array of participants and spectators. I loved this graphic I stumbled on — and with the end of the Paris 2024 Olympics, there are a multitude of learnings and takeaways from this landmark event. #Olympics2024 #ParisOlympics #Learnings #SocialMedia Image Source: Martha Brook

As I look back on the unforgettable moments of the Paris 2024 Olympic Games, one thing is crystal clear: the relationship between television and fan engagement has never been more important in shaping the future of live sports. What made these games truly special for me was the way fans around the world were able to connect with the action—whether in the stands or from the comfort of their homes. From the plethora of standout performances to the heartwarming stories of perseverance, Paris 2024 was a celebration of human spirit and achievement. Emotive human stories of triumph in real time that audiences want to get closer to. Television played a pivotal role, bringing every second to millions of viewers globally. Yet, it certainly was the synergy between traditional broadcasting and digital platforms that elevated the experience........Not one, or the other. A key headline stat from the attached article regarding broadcast consumption of the games: "Over half of the world’s population is expected to have engaged via broadcast or digital channels with the Olympic Games Paris 2024" (that's nearly 4BN!) (I personally think we can still do better than that going forward but certainly do not want to detract from the success of this today!) Fans weren't just watching; they were interacting, sharing, and contributing to the narrative in real time creating a vibrant, global community that celebrated every victory and consoled every defeat. As we move forward from this incredible televisual event, the lessons from Paris 2024 are that fans are global. Fans are not just the ones that buy tickets in the stadium, they are also the ones at home on their couch or streaming on their phone. Immersive fan engagement strategies should be aligned for ALL of those fans because of this reason. By continuing to innovate in how we connect with audiences (of all demographics), we can ensure that the magic of live sports reaches new heights, creating unforgettable experiences for global fans and setting the stage for the future of sports entertainment. It's heartwarming for me, for someone that started my career in live television, that TV still plays a huge role in live tentpole sports events and connecting global audiences. (Well done also to all the team at Warner Bros. Discovery. The Discovery+ live experience for the games was sublime - The accessible replays for some key races and moments were fantastic!) Bring on the Paralympics in a few weeks - Channel 4, you've got this :-) Here's to the power of connection and the next chapter in sports and live event TV! #Paris2024 #Olympics #FanEngagement #LiveTV Hypothesis Media

According to reports, viewership for the Paris Olympics is up 79% compared to the 2021 Tokyo Olympics. A significant factor in this increase is the excitement and buzz generated by MVP Snoop Dogg 😎🎤🇺🇸 (if you haven't listened to him commentating badminton https://lnkd.in/egtdK_ZA, you must) and fan-favorite athletes like Simone Biles🥇 and Pommel Horse bronze medalist Stephen Nedoroscik 🥉 (aka "Horse Boy"). But viewership isn't the only area where NBCUniversal (NBCU) is breaking records. Their advertising revenue is expected to exceed $1.25 billion, setting a new high, with over $350 million coming from new advertisers. 🎯 How are they achieving this? By adopting a modern approach to advertising. NBCU has sold both traditional ad deals and programmatic ad buys, allowing emerging brands to target niche audiences more effectively through platforms like Peacock. Get more intel here 👉 https://lnkd.in/eZwSPwZw #Paris2024 #AdvertisingTrends #ProgrammaticAdvertising #ModernAdvertising

🥇 In the first few days of the 2024 #Olympic Games our colleagues at The Harris Poll have collected insight about how people feel - there are some great headlines: 🥈 Attitudes towards the Olympic Games vary, influenced by nationalistic factors. 🥉 Differences can be seen in the level of enthusiasm, the sports that audiences are most interested in, and views on new additions to the Olympics' like breakdancing. 📚 Read the article and dig into the detail.

It's a wrap for Paris 2024, as the Olympics and Paralympics come to a close, and it’s once again clear how context matters — as the Advertising Research Foundation (ARF) plainly shows (see link in comments). The Games have provided a powerful example of how positive context and emotional engagement impact sponsorships and advertising. Mediaprobe has been gathering audience reactions to media and advertising (over 200.000 hours, comprising the largest database of emotional reactions to TV) and measuring the emotional impact, confirming this: high-quality content, like the Olympics, carries over to advertising, driving stronger connections, higher recall, and greater impact. It’s a lesson that goes beyond the Games and can be applied to improve advertising effectiveness across the board — context determines an ad's impact. #contextmatters #advertisingROI Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 International Olympic Committee – IOC