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Victoria’s Secret & Co. partnered with Teads to boost sales in Peru by focusing on their popular mist and lotions collection. The campaign set out to engage relevant audiences and strengthen brand visibility, using a mix of contextual ads and premium placements to drive both online traffic and conversions for their self-care line. Launched in April 2024, the campaign successfully leveraged targeted audience strategies and a curated mix of premium publishers, surpassing performance benchmarks and delivering strong results. Key results: • Over 7,400 high-quality visits • 1,000+ items added to carts • 65% landing rate (20% above benchmark) • 50% boost in time spent on site This success story shows how a strategic blend of targeted approaches and Teads' innovative solutions can deliver impactful results. Maximize key shopping moments like Back To School and the holiday season for your brand. Get the full story on the blog >> https://hubs.li/Q02LvOm70 #Retail #Ecommerce #Results #CaseStudy #Measurement #Contextual #Contextualtargeting #BTS #BackToSchool #Holiday2024 #Success

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