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3 tips for building a personal brand as an employee: 1️⃣ Follow your company’s social media policy and brand guidelines 2️⃣ Add your insights and expertise to the content you share 3️⃣ Be cautious when sharing any photos taken at work - check that no confidential info is visible!

The 80/20 Rule, for social media professionals: 80% of your time in production should be spent on the hook.  20% of your time can be spent on the rest of the post. 80% of your time in strategy should be spent on defining your brand's POV, voice, and visual identity. 20% of your time can be spent on what to post on a day-to-day basis. If you get those two things right, you can practically get nothing else right and still win.

Are decisions based on cold, hard logic?  ⤵ (Emotions play a much bigger role in DECISION MAKING than we realize.) From the brands we choose to the careers  we pursue, feelings often have the FINAL say. By acknowledging the emotional drivers  behind employee behavior and customer  choices, you can: - Craft more compelling messaging. - Foster a more productive work environment. - Build trust and stronger relationships with clients. Tapping into the emotions of your audience is a MUST to build a personal brand with stronger roots. Follow me Ayesha Iqbal and 🔔 to help you shape a powerful personal brand that resonates with your audience.

Tip of the Day: A Brand That Understands Its Audience Isn’t Just Heard, It’s Felt. Understanding your audience is the heartbeat of your brand. It goes beyond just knowing who they are or what they want, it's about diving deep into their needs and desires. When you truly connect with your audience, you're not merely broadcasting messages, you're forging meaningful relationships. You begin to speak their language, addressing their challenges and offering solutions that resonate with their lives. That’s when your brand transforms from a mere business into a trusted ally. This emotional connection is vital. When people feel seen, heard, and understood, they don't just remember your brand, they become loyal advocates. It’s this sense of belonging that keeps them coming back, time and again. So, aim for more than just being heard, strive to be felt. It all starts with genuinely understanding the people you're engaging with. This is what will set your brand apart and make it truly unforgettable.

Platforms & Paradoxes: Decoding the Quest to get your brand out there. Ever wondered about the paradoxes that come with seeking recognition on online platforms? Join me as I explore the intricate dance between visibility and authenticity. Get ready for a candid conversation, intriguing insights, and a fresh perspective on the challenges and triumphs of making a mark.

Does your brand feel outdated and irrelevant? Are you a little envious of your competitors’ campaigns? Developing a timeless, magnetic brand that resonates with your target audiences takes smarts, skills and lots of strategy. 🌺During the 5-Day Branding Retreat, you’ll learn how to take your brand from 2010 to 2024 in 5 days or less. Plus, you can start whenever you like! Don't miss out: https://buff.ly/3Wore6K. 🌴

By reflecting the rich diversity of your audience and ensuring that many viewpoints are represented in your assets and actions, you can build stronger connections, foster loyalty, and enhance your brand's reputation. https://ow.ly/SPHx50TM41e

Your brand should repel people. 🤢 No wait—hear me out! A strong brand should be so uniquely "you" that it filters out the wrong people—the customers who don't appreciate your approach, the clients who don't have the budget, and the potential employees who don't share your values. To clarify, brand-building isn't about exclusion. 🙅🏼♀️ It's about clarity. Because when you know who you're not for, you create space for those who resonate with your brand on a deep and meaningful level. I'm sharing more about this and some tips about defining your audience in my newsletter this week. Head to the comments to get on the list! ⬇️

I once thought building a personal brand was just about social media posts. Then I learned it’s so much deeper than that. One powerful lesson I’ve learned is: “Your brand is the promise you make to the world.” When was the last time you committed to growing your brand? A commitment to: • Consistently create valuable content • Engage with your audience • Network with industry leaders • Learn new skills • Invest in your personal development Did you stick to it? Every time you break a commitment to yourself, You’re telling your brain not to trust you. This erodes the confidence you need to succeed in building your brand. Here’s how to keep your commitments and cultivate unshakeable confidence in your brand: 1) Define your brand vision. 2) Create a content plan. 3) Find an accountability partner. 4) Consistently remind yourself why you started. 5) Reflect on the consequences of inaction. Confidence isn’t something you’re born with. It’s something you build through daily commitments and actions. P.S. What’s one commitment you’re making to yourself this week? Share in the comments!

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