Jellyfish Technologies ’s Post

Sharing a recent resource from Caroline Davies-Got where she shines a light on a few effective insights to increase adoption. If you are ready to embark on a #PSA implementation, I highly recommend checking out her post below and exploring these tips! #adoption #implementation #jellyfish #Certinia 

The success of a “creator-led brand” has less to do with the creator’s following and much more to do with their effort level. I’ve seen this scenario play out dozens of times: 1. A Brand partners with creator/celebrity/athlete/artist. The Brand is focused on the “assets” total reach and following. The “asset’s” team is overly focused on their compensation and demand on their time. 2. Both sides negotiate for months over specific demands and tasks that fulfill some lengthy agreement. 50 pages that are read over and over again but never read again after it’s signed. 3. The Partnership is announced and not much happens. How is this cycle broken and turned into something positive for both sides? When the creative leans in and does what they do best: create. Not because the contract says they have to, but because they are having fun and they WANT TO. There are few creators that we’ve worked with that hustle harder than Ninja. He’s a consummate professional and truly cares about the things he works on. You can see the results just by the output of what he creates. Nutcase Milk scored a huge win here. And, so did Ninja.

Mars’ acquisition of Kellanova marks a seismic shift in the FMCG landscape. This merger isn't just about expanding product portfolios—it's a strategic alignment that could redefine market dynamics, consumer reach, and innovation in the snacks and confectionery sectors. The consolidation of these two industry giants will likely lead to increased competition, broader global influence, and perhaps a new era of brand collaboration and synergy. How do you think this will impact the balance of power in the FMCG industry?

Growth through acquisition: A powerful strategy

How does the idea of M&M Squares Bars or Mars Bar Pop Tarts sound to you? 🍫 This could soon become a reality with the exciting news of the Mars & Kellanova merger! Two iconic companies coming together, bringing complementary categories, markets, and portfolios of beloved, differentiated brands. I’m excited about what the future holds as we continue our transformation journey to become the world's best snacking company. #SnackingIsBetterTogether 🚀 Learn more at futureofsnacking.com

Australian food tech company Vow has become the first local company to gain regulatory approval to sell 'cultured meat', with the startup now allowed to sell its lab-made quail parfait in Singapore. Cultured meat, also known as lab-grown or cultivated meat, is meat produced from animal cells in a controlled environment without the need to kill an animal. "This makes Vow the third company in the world to sell cultured meat," said George Peppou, CEO and Co-Founder, in a post on LinkedIn. "A remarkable achievement considering we have achieved this in around half the time and with less than 10% of the capital raised of the other two." Its parfait will be available in select fine dining restaraunts in Singapore, however the company is also currently seeking approval from Australian food safety regulators to sell its cultivated quail locally. (Read more here: https://lnkd.in/eH6r5t9t) Last year the company made global headlines after making a 'woolly mammoth' meatball, using information from the extinct animal's genetic sequencing. (Read more: https://lnkd.in/gG3RXFXV) Would you eat cultivated meat? Will cellular agriculture bring about a food revolution in coming years? Share your thoughts below. 🖊️ Marty McCarthy For more coverage of the tech and startup sectors, subscribe to Tech Wrap-Up Australia, a newsletter from LinkedIn News Australia: https://lnkd.in/TechWrapUpAU

Cycles of consolidating and spinoffs, every 20 years?

Exciting news in the snacking industry! Ecstatic to see what the future holds for Mars & Kellanova, as the two come together in the snacking sector. Stay tuned for how this merger will shape the future of snacking! #MARS #Kellanova #SnackingIndustry #BusinessGrowth

Candy giant Mars Inc. is in advanced talks to acquire snack-maker Kellanova, according to people familiar with the matter. A deal could come together imminently, assuming the talks don’t fall apart, the people said. Including a typical deal premium, a deal could value Kellanova at around $30 billion and rank among the biggest transactions so far this year. Kellanova, which was spun off from Kellogg last year, has a market value of around $22 billion. It sells brands including Pringles, Cheez-It, Pop-Tarts, Eggo waffles, MorningStar Farms and some international cereal banners. Privately held Mars sells brands including M&Ms, Snickers and Skittles. The McLean, Va.-based company is family owned and also runs a substantial pet-food business. In 2017, it paid $7.7 billion deal for veterinary and dog daycare company VCA. #groceryindustry Lauren Thomas https://lnkd.in/eGVMZm78

🍔🏡 Fast Food Chain to Real Estate! Bob & Peggie Smolko talked about their amazing career transition from managing a fast food chain to thriving in the real estate industry. Learn how they made it happen! 🌟 #WeEmpowerAgents #CareerChange #MelvinYates #BobSmolko #PeggieSmolko