Team Liquid uses consumer data from sources like Loadout and GWI at every stage of the sponsorship process. To have demographic, behavioral, and attitudinal data at our fingertips gives us a significant edge, from scouting suitable brands to formulating our creative strategy for partners. Information such as in-market categories, important product qualities, and preferred brand engagement channels are just some of the most useful things we’re able to find on our fans. When it comes to syndicated data, we require information on our fans around the world, whether that’s North America, Brazil, Europe, and now Indonesia and the Philippines. We also choose to work with partners who are committed to deepening their research into esports and gaming, and who are asking novel and insightful questions to our audience. It's impossible to always have all the answers, so having access to data sets such as these opens up new possibilities.
At Loadout, we use our own proprietary study, powered by GWI, to develop a clear picture of how different esports & gaming fans view themselves. The detailed profiling capability contained in Loadout Esports & Gaming allows the most passionate and engaged fans to be identified. Here, we take a look at Team Liquid's fans, what sets them apart, and how this identity is reflected in the esport's organization's partnerships.
