Team Velocity’s Post

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀: Like firefighters, always putting out user flames... with metaphorical marshmallows, of course. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀: Busy building flying cars (because everyone clearly needs those), while customers just want a self-driving shopping cart that doesn't judge their ice cream choices. (But seriously, both of them work together to make sure you have a fantastic user experience, present and future!) #customersuccess #productmanagement

Automotive industries understand that Automation and personalization at scale are the keys to creating the positive customer experiences today’s car buyers expect. Find out how, and what they are implementing to succeed here: https://bit.ly/43po44G

🚨 Attention INFINITI retailers: Apollo has arrived. As your newest certified website partner, INFINITI Motor Company retailers now have the power of integration, personalization, and automation at their fingertips. Meet Apollo: three powerful solutions. One integrated platform. Apollo helps you create a connected customer experience from the initial engagement to a final transaction, allowing you to truly own the customer journey. Through Apollo, you'll be able to: - drive frictionless transactions - capture and convert more ready-to-buy shoppers - dominate every digital touchpoint - engage customers at every phase of the vehicle ownership lifecycle ...and so much more. It's time to reinvent your customer experience. What are you waiting for? Read the full announcement >>> https://bit.ly/4fR3P5P

The one-size-fits-all method is no longer viable for dealerships. Today's car shoppers not only want a personalized experience, they expect it. By tailoring the car buying experience to each customer's unique preferences, dealerships can significantly boost engagement, satisfaction, and conversion rates. Ready to transform your customer experience? Schedule a demo today and see the DealerOn difference. https://bit.ly/459jQ1V #DealershipSuccess #CustomerExperience #Personalization #AutomotiveInnovation

Start your engines, car shopping is back!   In our latest Inspira infographic, we explore the top brands, electric vehicles, and shopping habits of consumers. Click the link below to learn more.

Car shopping is back but check out how consumers' shopping experience has changed in our latest article that proves experiences matter to car shoppers. Let's hit the road! #experientialmarketing

YOU know that your company solves your customer’s problem. But do THEY know that? (Probably not, here’s why ⤵️) There’s this funny thing that happens to digital teams – you know your product or service so well that you don’t recognize when you leave out the most basic information about your brand. Before visitors can even start to think about whether your company is the right solution to your customer’s problem, they need to know that you understand what they’re here to fix in the first place. If a customer is looking for car parts, they want to know that you sell the pieces they need, not just used cars off the lot. Because otherwise, they’re just wasting time that no one has to waste. When you have a more intentional and seemingly curated shopping experience, customers feel like the website is set up for them, not like they’re navigating a store in the dark.

Just like the shift from http to https, consumers will demand their products and experiences be authenticated. If you have the option to purchase an authenticated product vs a non-authenticated product, you will pick the authenticated version. When speaking at Mazda last month I shared how people often don’t care about new technology until that new technology is presented to them. At that point it becomes the preferred solution. Lots of great opportunities for car brands to use tokenization to improve their customer experience. #brand #commerce #tokenization

Same destination, different route. My family and I were at JB last week for a short trip. There are different ways to get there - by bus, train or car. Each has its own pros and cons. Buy a train ticket would cost more but you get a more comfortable ride. You need to be at the train station earlier though and the timing is fixed, else you will miss the train. A bus ride would be cheaper but more uncomfortable. Timing is really flexible though, so long you can choose any time that you want. Your customer has choices and they decide from your product / service offerings. With information freely avaiable online, your customers are more well-informed too. 🎯 Understanding the Journey: Just like our trip to JB, customers navigate their journey to a final purchase through various routes. Each touchpoint would offer different experiences, and it's important to recognize the unique preferences and pain points of each route. Whether they prefer a premium, seamless experience or a more flexible, cost-effective one, each choice reflects the individual's needs and expectations. Some thoughts - Have you ever found yourself choosing between comfort and cost? How did you decide? #CustomerExperience #CX #Personalization #CustomerJourney #CustomerCentric #DataDriven #CustomerInsights

🛠️ Why Dealers Need a Service Lounge Process: Elevating the Customer Experience 🛠️ Dealerships, it's time to level up your service game! A well-defined service lounge process is more than just a waiting room. It’s a key touchpoint to create loyal, long-term customers. 🔑 Here’s what a service lounge experience should look like: Comfort & Convenience: Free Wi-Fi, charging stations, and refreshments while they wait. Transparency: Live updates on vehicle status via digital displays or app notifications. Value: Educational content or Q&A sessions with service advisors to keep them informed and build trust. Exclusive Perks: Loyalty rewards, express service options, and surprise discounts to make every visit feel special. Your service lounge isn’t just a waiting room—it's the perfect space to create memorable customer experiences that keep them coming back! 💯 #CustomerExperience #ServiceLounge #DealershipLife #CustomerLoyalty #AutoService #ServiceMatters #bell2bell