Tech Master Zone (TMZ)’s Post

$21.1 BILLION was spent on Influencer Marketing in 2023. And it’s not just for cosmetics. B2B brands use influencer marketing as a “word of mouth” way to market to their niche via trusted authorities. But micro- and macro-influencers have different levels of reach, engagement, authenticity… and cost. $21.1 billion can’t be wrong… So how do you know if it’s working? Here’s how to measure your influencer marketing’s effectiveness. https://lnkd.in/d9hiUWM6 PS. Does your brand use influencer marketing? #mpb2b #b2b #InfluencerMarketing #B2BInfluencers #MarketingMetrics

$21.1 BILLION was spent on Influencer Marketing in 2023. And it’s not just for cosmetics. B2B brands use influencer marketing as a “word of mouth” way to market to their niche via trusted authorities. But micro- and macro-influencers have different levels of reach, engagement, authenticity… and cost. $21.1 billion can’t be wrong… So how do you know if it’s working? Here’s how to measure your influencer marketing’s effectiveness. https://lnkd.in/gvJ87GQ6 PS. Does your brand use influencer marketing? #mpb2b #b2b #InfluencerMarketing #B2BInfluencers #MarketingMetrics

$21.1 BILLION was spent on Influencer Marketing in 2023. And it’s not just for cosmetics. B2B brands use influencer marketing as a “word of mouth” way to market to their niche via trusted authorities. But micro- and macro-influencers have different levels of reach, engagement, authenticity… and cost. $21.1 billion can’t be wrong… So how do you know if it’s working? Here’s how to measure your influencer marketing’s effectiveness. https://lnkd.in/ekwcfBnn PS. Does your brand use influencer marketing? #mpb2b #b2b #InfluencerMarketing #B2BInfluencers #MarketingMetrics

$21.1 BILLION was spent on Influencer Marketing in 2023. And it’s not just for cosmetics. B2B brands use influencer marketing as a “word of mouth” way to market to their niche via trusted authorities. But micro- and macro-influencers have different levels of reach, engagement, authenticity… and cost. $21.1 billion can’t be wrong… So how do you know if it’s working? Here’s how to measure your influencer marketing’s effectiveness. https://zurl.co/9ehs PS. Does your brand use influencer marketing? #mpb2b #b2b #InfluencerMarketing #B2BInfluencers #MarketingMetrics

What’s the most important attribute for success in B2B influencer marketing? How are budgets changing? Which tactics differentiate the most successful B2B influencer marketing programs? What’s the top influencer marketing trend for 2025? You can find the answers to those questions and many more in the 2025 B2B Influencer Marketing Research Report from the team at TopRank Marketing. This remarkable 51-page report is a must-read for B2B marketing pros planning or already managing influencer marketing programs. The entire report is well worth downloading, but this post highlights just a few of the findings on key trends in B2B influencer marketing. #b2bmarketing #influencermarketing #digitalmarketing

How does B2B influencer marketing actually work? Read on as Influencer - Social Lead Alex White shares a comprehensive, step-by-step overview of what happens when brands sign up for a B2B influencer marketing program ⬇️ #B2BMarketing #InfluencerMarketing #B2B

Influencer marketing ad spend is set to hit $24 billion by the end of 2024. If you're not using digital tools to track competitor trends, analyze influencer content, and find your brand's unique edge, you might be missing out. 🔍 Digital solutions can help you discover what’s working in your niche and beyond. Informed strategies always lead to better results and higher ROI. Ready to plan your influencer marketing strategy? Reach out to ONWRD and let's transform your tactics with data-driven insights! #InfluencerMarketing #DigitalSolutions #CompetitiveAnalysis

Top Tools for Tracking Influencer Marketing Metrics As brands pivot more towards influencer marketing, the landscape has quickly transformed from a niche tactic into a core marketing strategy. However, with this expansion comes a daunting challenge: the ability to track data effectively. Marketers are often left wondering if their campaigns are resonating with the audience or if they’re simply spinning their wheels. […] Read more on Zaver.one

Our most recent Influencer Marketing Report found that 85% of B2B marketers emphasize the importance of influencer marketing in their suite of tactics. ✨ Ready to tap into the power of influencer marketing for your B2B brand? Explore compelling insights crucial for every B2B marketer ⬇️ #B2BMarketing #InfluencerMarketing

"According to Forbes, 94% of B2B marketers say influencer marketing is a successful strategy. " As Harry Mackin notes, this is up significantly from last year... Check out his latest blog for more startling statistics and insights on the state of influencer marketing in 2024.