TechPros.io’s Post

First article in our #NavigatingGenAI series for marketing leaders, loaded with actionable tips and advice!

As sponsors of the #NavigatingGenAI series, we're excited to bring you expert advice on transforming marketing with AI. Don't miss the valuable insights from industry leaders, including our own CEO, Tim Bond. Swipe through the carousel for quick tips, and be sure to read the full article for more Gen AI marketing insights and strategies. Are you facing challenges in implementing AI in your marketing? Our customised workshops can help. Reach out to learn more!

🌟 Exciting Announcement!🌟 I’m thrilled to share that I will be moderating a specialised panel on "Marketing and AI" at the upcoming Prime Talks marketing forum in Tallinn! This forum gathers diverse marketing professionals to explore a wide range of topics, and I am honored to lead the conversation in the AI segment. What We'll Cover: - Integration of AI with traditional and digital marketing strategies. - Insight into AI-driven tools enhancing customer engagement and personalization. - Ethical considerations and the evolving role of AI in shaping future marketing practices. The panel will feature esteemed experts and entrepreneurs who are at the forefront of integrating AI technologies into marketing. We aim to provide practical insights and forward-thinking discussions that can help you leverage AI in your marketing strategies effectively. 👉 Join us for a day of insightful knowledge exchange that will inspire and equip you to harness the power of AI in your marketing endeavors. P.S. The photo you see is actually AI-generated with a face swap, which I created in just 10 minutes. Just a small glimpse of the incredible potential AI holds for creative and marketing innovations. #MarketingConference #PrimeTalks #ArtificialIntelligence #DigitalMarketing #AITrends #PanelDiscussion #MarketingLeaders #TallinnEvents

🤔 The Challenge: As a marketing leader, the task at hand is making data-driven decisions for the upcoming quarter's marketing plan. With multiple responsibilities on your plate, finding a solution to efficiently gather pertinent information becomes crucial, aiming not only to save time but also to yield tangible results. ⚙️ Recommended Tool: AI Canvases 🎯 Solution: Leverage Digital First AI's AI Canvases to delve into comprehensive insights regarding your company's online presence. The resulting SWOT analysis proves instrumental in identifying crucial opportunities and threats, paving the way for a well-informed and impactful marketing strategy. #aimarketing #aimarketingtools #aiinsights #marketinginsights

☝ How to elevate marketing from the “middle of the pack to best in class” At last week's Econsultancy’s Marketing Capability Leaders Forum, Kate Narbrough Russell Parsons Kay Etherington Sophia Angelis Paul Davies shared their insights on how we should be rethinking marketing capabilities to maximise AI. My key takeaways: 📇 AI as a Tool for Efficiency: AI can help lower skilled employees filling gaps and improve their efficiency. But when used well - with true knowledge of the discipline - can be transformative and drive to greater outcomes. ⚒ The Role of Marketing in AI Adoption: Marketing departments are often finding themselves at the forefront of integrating AI in their companies. With this comes the responsibility to upskill other departments and demonstrate the effective use of AI within safeguarded environments. Nomad Foods is setting a powerful example of responsible AI adoption through their dedicated AI Council, where various business functions collaboratively addresses all aspects of AI integration. Their proactive approach showcases how embracing technological change can drive success and innovation. 💡 Strategic Discipline is Crucial: Organizations need discipline in deploying AI, ensuring it aligns with business objectives rather than being used for the sake of novelty. It’s about selecting the right tools for specific tasks and evaluating their cost-benefit. It all starts with understanding what you are trying to solve for as an organisation. 👩🎨 Creativity and Uniqueness Matter: Despite AI's capabilities, creativity remains at the heart of great marketing campaigns. AI can provide data-driven insights, but the unique, creative spark comes from human ingenuity. It's not about changing what we do but how we do it. #Marketing #AI #Innovation #Creativity #BusinessStrategy #EconCapabilityForum 🚀Damian McAlonan Stefan Tornquist

Another edition of the PVAI Consulting "Marketers Mastering AI" email newsletter has been released, and we are thrilled to present thoughtfully selected insights into the transformative effects of artificial intelligence on marketing. This issue highlights significant advancements in AI that are transforming the marketing landscape: ~Eight AI-powered strategies to enhance your marketing approach  ~The unexpected creative revolution driven by AI in business  ~Key features of LinkedIn's new AI campaign tool  ~OpenAI's SearchGPT: A potential disruptor in the search engine space  ~Hybrid solutions for overcoming e-commerce search challenges  ~Future opportunities in AI agents and startups These insights underscore AI's significant impact across various marketing domains, from content creation to consumer engagement. We have connected you with valuable articles and perspectives from industry leaders, including contributions from Aleks Farseev, PYMNTS, Krystal Scanlon, Kylie Robison, Jason Hellmann, Rob Toews, and Dennis Duckworth. Plus, an added perspective in our post, "NBC's AI-Powered Olympic Coverage: A Game-Changer for Brands?" Read here: https://lnkd.in/eiR7AhuR Subscribe 👉 https://lnkd.in/eMMDKAnJ #AIMarketing #DigitalInnovation #MarTech #Newsletter

Just-in, AstraZeneca’s Kelly Tullo and Merck’s Nevada Heft recently enlightened us with their pinnacle insights at the MM+M AI Deciphered summit. The weavings of their wisdom in the domain of modern marketing technology and predictive algorithms are definitely a game-changer for all of us! A few quick 📋 takeaways: ✔️The accelerating pivot to AI in marketing and how it stands to drastically enhance customer engagement and retention. ✔️The invincible potential AI holds to leverage and analyze colossal data for real-time promotional strategies. ✔️How algorithmic models can help segment and target an audience for personalized marketing. Delighted and intrigued by these insights! Moving forward, I'm convinced AI will prove- 🔮predictive analysis isn't just a buzzword, but a game-changer in reshaping the landscape of digital marketing. The embrace of these technological advancements holds the promise of evolving a new era of precision marketing. Meanwhile, let's not underestimate the role of creative content in blurring the lines between the brand and consumer. Stepping up to saturate this space, IDX.Marketing, offers the perfect synthesis of imaginative creativity and technological prowess. Finally, nothing replaces the HUMAN touch in marketing. Technology may augment the process but empathy, emotion, and personalization remain the cornerstone. So, join us on this thrilling ride 🚀 with IDX.Marketing to explore the endless possibilities AI brings to the marketing arena. Let's craft riveting stories together and inspire the world, one post at a time! Kudos to AstraZeneca’s Kelly Tullo and Merck’s Nevada Heft for setting a compelling precedent! #AI #Marketing #IDXMarketing #Personalisation #EmotionalMarketing.

Excited to share my recent collaboration with some incredible minds on Forbes. We collaborated to contribute to a critical topic: How marketing teams can effectively integrate AI into their workflows. AI is becoming an increasingly essential tool in marketing, and it’s essential to both adopt and train teams to fully leverage its potential. In this article, we’ve each shared a unique point of view that makes up 17 practical and hands-on tips to help marketing teams seamlessly incorporate AI, from task-based training sessions to creating a culture of experimentation. For me, breaking down complex AI tasks into manageable workshops is paramount so teams can adopt new practices with confidence. Why does this matter? AI isn’t just the future of marketing—it’s happening now! and having the right training in place can be the key to staying ahead in tough markets. Take a moment to explore the article, and I’d love to hear how you’re thinking about AI for your teams. ⤵ https://lnkd.in/gHqxxXcc Huge shout-out to all my fellow contributors: Kathy Sucich, Rob F., Joe Garber, Mark Rainey, Sowmya Moni, Maria A., Antony R., Nataly Kelly, Lauren Parr, Trish Nettleship, Tom Treanor, Cade Collister, Rekha Thomas, Katie Jewett, Jennifer Best, and Stephanie Bunnell for your valuable insights! #AIMarketing #MarketingInnovation #ForbesCouncil #MarketingStrategy #GrowthHacking #B2B

Achieved 10x productivity boost in our marketing output In just 10 weeks > It was all about our marketing team's workflows. Here’s how we did it: 1. Embrace generative AI We embraced AI beyond just content. Included it in every facet- research, planning, and personalization.   2. Optimize team structure As AI took on more routine tasks, we optimized our team size. Now, every marketer leverages AI to maximize output.   3. Balance technology and talent Our focus has been on how our talent interacts with technology. Adopting an AI-first approach in all future plans ensures we stay ahead.   4. Monitor industry innovation We continuously identify tasks that can be automated. This allows us to expand roles and replace outdated workflows.   5. Learn from setbacks Initially, we over-relied on AI outputs without sufficient oversight. Don't underestimated human review for highest quality. Our transformation wasn’t just about adopting new tools. It was about strategically integrating AI to redefine our marketing. Learning from missteps. Refine our processes, big time! ………………………………………………………………………… Don't just stay ahead, redefine the game. Don't just adapt, it's time to transform. Questions: Do you already have an AI-enabled marketing team? Are you planning to have one in the next 6-12 months? .............................................................................. Here is something to get you started: HiveGPT The AI Agent swarm to Personalize marketing at scale! #b2bmarketing #aiagents #eventprofs

With 6 in 10 organizations implementing or actively exploring #GenerativeAI in #Marketing as of October 2023 and nearly 8 in 10 allocating or planning to allocate funds to integrate it into their marketing initiatives in 2024, #GenAI seems to be on every marketer’s agenda – and budget! But while the hype for this technology continues to mount, many marketers have questions about where to focus, who to partner with, and how to scale. Our latest POV, 'Effective investment in Generative AI for Marketing', explores the opportunities, challenges, benefits, and risks of GenAI and its role in helping your business take marketing to the next level. (You'll find a link to the article in the first comment.) A big shout out to my colleagues Naresh Khanduri, Marie-Cecile Puissochet, Yvo Booisma, and Lee Dempsey for providing these clear insights. #Marketing #DataDriven #AIinMarketing #CustomerExperience