Liability and Commercial Assets Insurance Specialist @ BFL CANADA | An Industry Preferred Technical Risk Management Architect Assembling Solutions and Flexible Programs for Medium and Large Business
The simplest concepts become the most difficult to execute. Jeff Nelson, MBA, CMC and Joanne O'Connell offer a clear roadmap that dissects marketing and acquisition funnel processes in a way that reveals blind spots responsible for corporations missing their prospect flow/conversion mark. A very worthy read ↘️
Co-Founder. Now an author. I help business leaders strategically align marketing with their business vision and goals.
I have learned many things from the co-author, Joanne O'Connell, of the book we wrote called Intentional Marketing: A Systematic Approach to Optimizing Performance. This post is the first of 10 key things that I learned from Joanne: Each Level of the Model Must be Measurable. It seems simple and obvious but it isn't. I have yet to find a company that uses the concept of a marketing and sales funnel and is also using data in a comprehensive operational manner to make decisions.