TechSparq’s Post

Unlocking the Power of 3D and AR Throughout the Customer Journey. Luxury fashion is more than just a product; it's an experience. That's why we're helping brands transcend traditional communication methods, invoking new emotions through immersive experiences that drive conversions at every stage of the customer journey. We've identified three key purchase journeys for luxury customers: 1️⃣ Impulsive Purchase. WANNA experiences supercharge engagement, facilitating a swift transition from awareness to action and streamlining online checkout. 2️⃣ From Awareness to Boutique. Our experiences seamlessly streamline the transition from the awareness stage to generating interest and attracting customers to physical stores. 3️⃣ From Boutique to Action via the Website. It helps when customers visit the boutique but remain uncertain about a luxury piece. They can then obtain a QR code for the virtual try-on and transit to the desired stage due to constant interaction with the piece via VTO. Reach out to us today and discover how we can enrich every stage of the customer journey with the magic of 3D and AR: https://bit.ly/3S2aj6S #CustomerJourney #3D #AR #LuxuryFashion

The face of luxury retail is changing. How are retailers embracing innovation and technology to create an immersive customer experience? Find out in our new report: https://lnkd.in/gP884iWS #retail #customers #GenAI

The face of luxury retail is changing. How are retailers embracing innovation and technology to create an immersive customer experience? Find out in our new report: https://deloi.tt/3UJvzke #retail #customers #GenAI

The face of luxury retail is changing. How are retailers embracing innovation and technology to create an immersive customer experience? Find out in our new report: https://lnkd.in/gT96iu3d #retail #customers #GenAI

It’s always interesting to see how brands, prticulary luxury brands, are increasingly leveraging technological innovation to redefine the customer experience. Balenciaga's recent collaboration with Apple exemplifies this trend, as they launch an app for the Apple Vision Pro that brings runway shows directly to consumers' screens. This immersive app allows users to experience Balenciaga's Spring 2025 runway from the front row, featuring stunning 360-degree drone footage captured during a dramatic Shanghai showcase. The app not only showcases current collections but also offers a lookbook of past designs, enhancing customer engagement. As creative thinking and technology continue to make magical customer experiences, in what ways do you see texhnology reimagining engagements in your industry?

[Loewe x WANNA | 3D & AR Experiences ]: 3D bag product on-site viewer 🌟3D viewership of a product allows for a more cohesive brand experience online that translate to a closer in-store experience. 🌟visualisation is key when it comes to product focused brand marketing and management aka. “#visualmerchandising” & “#customerservice” combined. 🌟shopping is an experience, an emotional one that ties your identity, self-expression to the brand storytelling —> a narrative you tell yourself until you’re convinced the bag is for you (how can the 3D viewership continue to close this gap and enhance some of the many digital touchpoints (search, socials, #ecommerce, on-site browsing, add to cart, in-store try-ons, online “try-ons”, to finally check out) 🌟conversion rates have seen an increase with past case studies of 3D bringing in a new social-digital interactive discovery and shopping experience (aka. Indirect customer service just like having enough common sizing of pieces in store for try-ons) 🌟Social-digital search engines are constantly evolving, especially with TikTok that drastically changed Gen Z’s consumer behaviours & shopping habits ----------------------------------------------------------------------- Thoughts? ————————————————————————— Like this? Follow Jasmine | Ring the 🔔 ⬇️⬇️ Subscribe to LUXE L3VERAGE newsletter ✨ https://lnkd.in/g9WWVePF Don’t miss out. For the Jas💕 edit of #immersiveexpeiences, #futureoffashion & #luxurybrands; #emergingtech to fuel your brand's 2023’s #immersivebrand #luxurystrategy or #futureoffashion

Loewe Integrates WANNA 3D Viewer in Flamenco Purse Launch. ▫️ With the rise of immersive experiences in brand campaigns and e-commerce, Loewe partners with WANNA to introduce 3D Viewer for Bags to launch the highly anticipated Flamenco Purse. The WANNA 3D Viewer is one of the important components of the launch campaign, setting a new standard for online product discovery. ▫️ The 3D Viewer addresses a significant challenge in e-commerce: the mismatch between customer expectations and the product received. Crafted specifically to tackle this issue, the 3D Viewer for Bags offers an immersive 360° view, enabling users to zoom in and out, scrutinise the material, and accurately assess the bag's dimensions, including length, width, and height.  ▫️ Loewe's 3D and AR technology adoption reflects the growing digital transformation trend in luxury e-commerce. Loewe remains at the forefront, prioritising immersive experiences that transcend traditional online shopping boundaries. ▫️ Increasing the share of digital twins in luxury goods distribution can positively impact the industry and make it more sustainable. By making an informed purchasing decision on the stage of virtual try-on, online shoppers will be making fewer returns. Are you ready to enrich online product discovery with WANNA 3D Viewer? Reach out to us: https://bit.ly/4bJbZuZ #3d #loewe #ecommerce #futureofretail #3dcommerce #innovation

Imagine shopping for clothes without leaving your house. With augmented reality (AR), this is possible. Virtual try-ons are changing the game. You can see how clothes look on you before buying them. This makes shopping fun and easy. Sephora is a great example. They use AR to let customers try on makeup virtually. You can see how different shades look on your face. This helps you choose the right product. Customers love this feature. It saves time and makes decisions easier. AR is not just for makeup. Furniture stores use it too. IKEA has an app to place virtual furniture in your home. You see how it fits before you buy it. This boosts confidence in purchases. AR is the future of retail. It makes shopping interactive and engaging. I believe more stores will use AR soon. It will be a standard part of the shopping experience. #100xLearners #Day25of30DaysChallenge #AugmentedReality #RetailInnovation

Revolutionize your customer journey with AR—transforming luxury shopping into an immersive experience. See how AR is elevating the standard of service in luxury retail. 🛍️✨ #TurnOnWhatsNext #AR #ecommerce