The latest Digital Hotel Operations Study Report by h2c GmbH is now available for download. Another comprehensive global study focusing on digital operations within the guest journey providing insights from 84 unique hotel chains representing over 2 million rooms worldwide. Key Highlights: A surge in online direct bookings is fueling innovation, with a growing focus on guest data and loyalty programs. CRM systems are used by 76% of chains, up from 54% in 2022. System integration remains challenging, especially for operations-related systems like spa and golf management. Concerns over system costs are rising, with 83% of respondents citing high costs as a major concern. The arrival and stay phases of the guest journey hold immense potential for digital enhancement. While there's significant progress in digitalisation and personalisation, there's still much room for improvement. Embracing digital transformation is not just an option but a necessity in today's competitive hospitality landscape. Check it out. 👇🏼 #HospitalityIndustry #DigitalTransformation #HotelOperations #Innovation #h2cReport2023
Get the details on how digital hotel operations can advance the customer journey now! https://bit.ly/3thWKaW Over the past three years, direct online sales have enabled hotels to expand the scope and efficiency of personalization, but while emerging technologies like AI are driving digital operations, gaps remain, such as better guest communication. Download the report to find out more. #h2cResearch #hospitalitytechnology #digitalhospitality #hoteloperations #technology #h2c #hospitality #hoteltechstack #hoteltechnology #changehospitality #ibe #guestmanagementsystems #pms #guestexperience #customerjourney #hotelchain #crm #training #education #systemhandling #cendyn #dailypoint #dedge #apaleo #planet #mews #futurelog #hsma #techtalktravel #hospitalitynet #iha #exploretech #hospitaltyinside #automation #guestservices #guestjourney #customerjourney #hotelchain Isobel Beese Isabelle Falque Clemence Douay Thibault Gence Florian Montag Ulrich Pillau Philip von Ditfurth Nicola Graham Grace Azcarate Nadja Weindl Dr. Michael Toedt Florian Mahr Sven Maas Gemma Eaton Annika Schleinkofer Rebeca van Heerden Stefan Johannes Bezold André Baljeu Maria Puetz-Willems Ralph Melis Anna Heuer Tobias Warnecke Henri Roelings
