In the latest episode of Human in the Loop, host Cameron Yoder and guest Nikhita Kapur dive into the world of brand building on Amazon 🛒 ✨ Some key highlights from this episode: ✔️ Brand vs. Seller: Nikhita explains the crucial difference and why brand recognition is essential for unlocking powerful Amazon programs that boost customer education and awareness. ✔️ Build Your Brand Page: Discover this all-new resource within Seller Central, offering tailored recommendations and programs to help you achieve your brand-building goals. ✔️ Vital Metrics: We discuss key metrics like branded search ratio, repeat customer rate, conversion rate, and star rating—crucial for tracking your brand's growth. ✔️ Future Focus: Amazon is gearing up to introduce even more metrics and personalization features to help brands zero in on specific goals and track their progress. Listen to or watch the full conversation exclusively on Human in the Loop: https://lnkd.in/gGcV2D6M #Amazon #BrandBuilding #Ecommerce #Amazonseller Jeremy Erdman Amazon
Great conversation on brand building Nikhita Kapur!
Seller External Relations at Amazon
3wGreat Job, Nikhita Kapur! And thanks Cameron Yoder and Teikametrics for a fantastic conversation.