Teikametrics’ Post

Walmart is about to ‘Tech Up’ Retail Velocity. Again. Remember when Amazon made Walmart look prehistoric? Well, those days are over. Walmart is giving brands access to new tools for driving velocity. Here’s what Walmart is rolling out in Retail Media this year: 1. In-Store TV Wall Ads. 2. In-Store Purchase Attribution. 3. Shopping Behavior Targeting. 4. AI Powered Ad Creatives. 5. Halo Attribution. This comes on the heels of the Vizio acquisition in Feb. This isn’t your grandma’s Walmart anymore. If you’re on the shelf in Walmart… Youre about to get some cool new toys for driving sales. ——— 🔹Driving shelf turn in Kroger, Whole Foods, Albertsons, Costco, Walmart, Sprouts, and More 🔹DM me or book an appointment for help. #ecommerce #retailmedia #cpg #cpgbusiness #instacart #capercart #ocado #retailtechnology #retailvelocity

Retail media networks (RMN's) have been steadily gaining ground. As Google starts deprecating cookies, retailers like Macy's, Walmart, Target, Reliance Retail, Tata Trent (Retail) and others stand to benefit by dipping into their own first-party data bank, which contains dizzying levels of granular insights on consumers / consumption. Setting up an attribution and measurement play will be key to demonstrating their success in conversions. Are they likely to draw from the Meta playbook? #retailmedianetworks #retailmedia #cookielessfuture #datainsights #advertising #digitalamarketing

Great discussion between Mark Wagman from MediaLink and Seth Dallaire, CRO at Walmart at MMA Global’s POSSIBLE event on the intersection of retail media and commerce. Seth shared how stepped up investments in tech and data have changed the way Walmart plays in advertising, where it’s had a presence longer than other retailers. Beyond driving operating efficiencies and improving the customer experience, this is also changing the way Walmart collaborates with brands to help them engage shoppers along their journey. Brands are looking to activate insights in ways that optimize their media plans, not just improve their ecommerce and shopper marketing ROI. For example, leveraging greater transparency about store level inventory. I hope this sparks some great ideas for you! #retailmedia #commerce #collaboration

🌟Exciting Update from Walmart Connect🌟 Early this April, Walmart unveiled its growth plans for Walmart Connect, the advertising arm of the retail giant. Here's a sneak peek into what's on the horizon: 🚀 Enhanced on-site display access 🔍 Advertising opportunities for complementary brands beyond Walmart's ecosystem 🤝 Exciting media partnerships with Roku and TikTok 💼 Introducing self-service capabilities for in-store advertising 📊 Enhanced analysis tools for deeper insights In addition to these developments, Walmart is exploring expansion avenues, including the proposed acquisition of Vizio. Leveraging Vizio's extensive user base of 18 million, Walmart aims to refine ad targeting within Walmart Connect. Most recently, Walmart announced its integration with Infillion in Mexico, empowering advertisers in Latin America with advanced media plans optimized through artificial intelligence (AI). With Walmart Connect driving approximately $3 billion in sales last year and exhibiting rapid growth, the future looks promising. In the fiscal fourth-quarter report, Walmart's CFO, John David Rainey, highlighted an impressive 22% year-over-year sales increase. Ranked No. 2 in the Top 1000 and No. 9 in the Global Online Marketplaces Database, Walmart continues to lead in innovation and customer engagement. How do these changes in Walmart Connect affect your business? #WalmartConnect #Advertising #Innovation #GrowthOpportunities

$143 billion - This will be the size of the Retail Media market by 2028. If your brand is not yet leveraging this opportunity, you're already falling behind. Retail media is a game changer since compared to traditional digital ads that often focus on discovery, retail media targets consumers at the most crucial moment – when they’re ready to buy. With its unique blend of first-party data and e-commerce reach, retail media is transforming how brands connect with shoppers. Explore how retail media networks like Amazon Advertising, Walmart Connect, and Target Roundel, along with niche and industry specific platforms by Saks, T-Mobile and Chase, as well as emerging startups like Mabaya, Catch, weR and buywith, are shaping the future of brand advertising. Read more on our blog, link in comments 👇 #RetailMedia #RetailTech #RetailTrends #TechTrends #AdTech #Advertising #RetailMarketing

Retail media announcements made at Cannes Lions 2024 (Internet Retailing): This was the first time that Retail Media press releases were linked to the event. Secondly, the majority of these announcements were about extensions to existing media inventory or AI. Here are five examples that caught the eye: Instacart and YouTube: Instacart is allowing advertisers to use its audiences and shopper data to target ads […] #DOOH #digitalbillboards #digitalsignage

Retail media announcements made at Cannes Lions 2024 (Internet Retailing): This was the first time that Retail Media press releases were linked to the event. Secondly, the majority of these announcements were about extensions to existing media inventory or AI. Here are five examples that caught the eye: Instacart and YouTube: Instacart is allowing advertisers to use its audiences and shopper data to target ads […] #DOOH #digitalbillboards #digitalsignage

We’re excited to see Walmart Connect continues to make impressive strides in the Retail Media landscape. As per new data shared by eMarketer, Walmart Connect generated 11 billion impressions in Q1 and led in non-Amazon, onsite impressions. At the same time, Target, Ulta, Chewy, and Home Depot also saw strong performance with impressions surpassing the 1 billion impressions mark.🚀 And then there’s Amazon, forecasted to capture a hefty 77% of #RMN spend this year – and pushing ahead with the unveiling of its cookieless, Ad Relevance ad-targeting solution at Cannes Lions. 🎉 At Market Performance Group we understand the power of the right RMN strategy. Whether you're looking to leverage Walmart Connect’s vast network or exploring other retail media opportunities, we're here to help optimize your ad spend and maximize your reach. Ready to take your retail media strategy to the next level? Reach out to Rachel Tetreault to connect! #RetailMedia #WalmartConnect #Amazon #omnicommerce #DigitalMarketing #CustomerExperience #MarketPerformanceGroup #MPG

FYI: Retail media announcements made at Cannes Lions 2024 (Internet Retailing): This was the first time that Retail Media press releases were linked to the event. Secondly, the majority of these announcements were about extensions to existing media inventory or AI. Here are five examples that caught the eye: Instacart and YouTube: Instacart is allowing advertisers to use its audiences and shopper data to target ads […] #DOOH #digitalbillboards #digitalsignage